Breaking zero through the direct train is also a relatively common method. Many sellers are using it.
Advantages: safe, efficient, easy to control, and also helpful for later search weight improvement
Disadvantages: When driving without sales evaluation in the early stage, the input-output is relatively low.
Difficulty: The direct train is usually conducted at the same time as the zero-break and the test model. In the early stage, try to choose accurate words, and do not choose hot words. Because I have a small budget in the early stage, if I choose hot words, I will be clicked offline soon. All money is spent on hot words, but hot words often have poor conversion rates, high PPPC, low click-through rate, and low production. Quality scores are not easy to improve.
The number of words selected is generally between 30 and 40. Prepare 3-4 pictures in advance before getting on the car and pushing it. The delivery time is mainly based on the peak traffic period. If the region is not a product with very strong regionality, it is recommended not to restrict too much. Except for Hong Kong, Macao, Taiwan, and remote areas, it is recommended to open all other areas. The platform will be placed inside the site and closed outside the site.
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