Opening a store is a process from a novice to an experienced driver. What should novice shopkeepers pay attention to? When novice sellers open stores without any learning or communication, they take it for granted and start the store operation in their own way. Then, many times, this blind behavior often leads to a poor foundation in the store, which leads to difficulties in later operation.
As the Taobao store has just opened, sellers will inevitably have many things they don’t understand, such as operation. There are many subdivisions for operations, and planning is needed now, in the future, promotion, marketing, etc. Whether a store can develop well depends on whether the operation is powerful. Today we will explain the four major tips for Taobao operation to allow you to quickly break through the bottleneck for beginners.
1. Taobao page design
What is the proportion of pictures on a page, how big the text is, what format is, etc., all these require reasonable design. Taobao has wireless terminals and computer terminals, and different platforms display natural settings with different focus. Considering that the page is relatively small and long-form pages on the wireless side, don’t describe it in too much text. The computer page is relatively large. If there is little content, it will make the customer look relatively empty. Then you can add text and content appropriately.
2. Do not repeat the goods
Repeated distribution refers to the existence of duplicate information in the product information released by the merchant, such as title, description, pictures, important attributes, etc.; in order to increase the exposure of products or to obtain traffic support for new products, such behavior is undesirable and is also an illegal operation.
3. Stores must promote popular products
A hot product can be a hot product or a hot product group. Anyway, the most important thing is to introduce more traffic. If you want to create a hit product, you have to spend more time on the details page and show the differences in selling points, features, packaging, gifts, etc. Combined with paid promotion, it is naturally impossible to lose money. It is easier to create hot products by constantly introducing traffic.
4. Pay attention to user operations
The key to maintaining a Taobao store for a long time is to pay attention to users. If a customer enters the store to purchase the product, you don’t need to maintain it, and you may not come back to your store to purchase it next time, so you still need to do a good job of user operations. So how to operate it, such as adding WeChat, giving coupons, emotional induction, giving more benefits, etc.
5. Event operation
Taobao operations must not be missing event operations. This is the key to driving popularity. Activities can be official activities, merchant joint activities, and store own activities. Official activities are official activities, you can actively participate. Merchant joint activities, this is an event jointly organized by merchants and merchants, which can mainly be linked to some products for fun. The store’s own activities, the store’s own promotional activities, such as the store’s anniversary, etc.
If we do the above 5 contents well, we will be as good as a fish in the operation of Taobao store. Taobao operation skills are very important. We need to understand how to operate, and then prescribe the right medicine to quickly break through the bottleneck period for beginners. For novice sellers, operation is the key.
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