#Laogao E-commerce Newsletter# [May 29 E-commerce Morning News]

Morning information:

1. The first day of pre-sale of Li Jiaqi’s Taobao live broadcast room, the transaction volume exceeded 100 million;

2. Oriental selected Shanxi travel to sell goods for 130 million yuan;

3. Yaowang Technology expects to add more than 200 new fully self-operated creators this year;

4. Tmall Health: The first hour pre-sale of 618 pre-sale transactions for young and middle-aged people increased by more than 2,000% year-on-year;

5. Shoppy Japan's sports and outdoor categories order volume increased by 806%;

...

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E-commerce newsletter

1. Li Jiaqi’s first-day pre-sale transaction volume of Taobao live broadcast room 618 exceeded 100 million

On May 28, according to Taobao Live Official Account, on the first day of pre-sale of Taobao Tmall 618 live broadcast, the transaction volume of the live broadcast room of experts such as Li Jiaqi, Austin, Shiitake Mushrooms, Bee Surprise Club, Lieer Baby, Chen Jieki, Lin Yilun, etc. exceeded 100 million, Luo Yonghao, Hu Ke, Timor Xiaoxiao Crazy, bbgillian Daiwang, Hu Bing-Fifth Space Cabin, Oda Tia, Xiaoxiao Corn, Ye Yiqian, Chao Ran, etc. exceeded 10 million, and the transaction volume of brands such as Haier official flagship store, Midea official flagship store, GREE official flagship store, Estee Lauder flagship store, Xiaomi official flagship store, FILA official flagship store and other brands exceeded 10 million. (Taobao Live)

2. Tmall Health: The first hour pre-sale of 618 pre-sale transactions for middle-aged and young people increased by more than 2,000% year-on-year

On May 28, pre-sale of Taobao and Tmall 618 has been launched recently. According to Tmall Health data, the pre-sale amount of goods in multiple categories doubled year-on-year. Hair removal instruments, freshly stewed bird's nests, physical examinations, medical dressings, dynamic blood glucose meters, deep-sea fish oil, HPV vaccines, collagen, sperm, contact lenses, Cordyceps, etc. have become the most popular health products among consumers. In the first hour of Tmall 618 pre-sale, the transactions of physical examinations for middle-aged and young people increased by more than 2,000% year-on-year, the transactions of oxygen generators increased by nearly 300% year-on-year, the transactions of flower gummies increased by nearly 600% year-on-year, the transactions of Cordyceps sinensis increased by nearly 350% year-on-year, and the transactions of bird's nest increased by more than 240% year-on-year. (Trend News)

3. Yaowang Technology expects to add more than 200 new self-operated creators this year

On May 27, the 2023 Digital Economy Ecological Summit and Yaowang Technology Merchants Conference recently concluded successfully in Yuhang, Hangzhou. Xie Rudong, chairman of Yaowang Technology, said at the meeting that Yaowang Technology will change around two keywords: depth and breadth. In terms of "deep", in addition to increasing the number and scale of creators in the future, it will also pay attention to the live broadcast time of creators and strengthen output within the unit hours. In terms of "breadth", Yaowang Technology's future business will be richer and more effective: in addition to live broadcast services, it will also increase content marketing to achieve a more sustainable integration of product and sales. (Yowang Technology Yowant)

4. Oriental selected Shanxi travel to sell goods for 130 million yuan

On May 26, Oriental Selection Official posted that the six-day special tour of Shanxi ended on May 25, winning more than 20 hot searches in 6 days, and selling goods reached 130 million yuan. It is reported that on the first day of the broadcast, the total sales of Oriental Selection Shanxi Tour exceeded 75 million yuan. In the following 5 days, Yu Minhong, Oriental Xiaosun and anchors Dong Yuhui, Mingming and Zhongcan carried out live cultural and tourism broadcasts. (Oriental Selection)

Internet news

5. 360 Zhou Hongyi responded to training digital people to replace speech: a little bit of a sense of crisis, and he doesn't want to be killed by digital people.

On May 28, at the 2023 Dark Horse AIGC Industry Conference held recently, Zhou Hongyi, founder of 360 Group, was unable to attend because of his hoarse voice, so he trained digital people to give a speech instead. Zhou Hongyi posted a post today saying that the audience thinks that digital people are gentler than themselves, which makes him feel a little crisis and said bluntly that he doesn't want to be killed by digital people. (Zhou Hongyi’s Weibo)

6. Liangpin Shop: It is expected to open 1,000 new stores this year

According to reports on May 29, Liangpinpu recently stated in an investigation that the proportion of online channels will decline slightly this year, and the proportion of offline channels will increase slightly; this year, it is expected that 1,000 new stores will be opened, and new stores will be arranged in both direct sales and franchise models. (Interface News)

7. Alibaba Cloud Disk’s “Permanently Effective Sharing” function adjustment will only be open to experts from mid-June

According to May 28, Alibaba Cloud Disk recently issued an announcement to meet the requirements of "the validity period of public sharing links is permanently valid", "The link was initiated before April 30, 2023", "The link has not been accessed or transferred from May 1, 2023 to May 25, 2023." At the same time, Alibaba Cloud Disk plans to adjust the validity period function of sharing in mid-June, and the "permanent valid" function will only be open to experts. (IT Home)

8. Meituan Tickets Launch "527 Fun Festival"

On May 28, Meituan Tickets joined hands with more than 4,000 tourism entities across the country, including Shanghai Disney Resort, to launch the "527 Fun Festival". From now until early June, consumers across the country log in to the Meituan App and search for "Meituan Ticket 527" and can all reach the main venue of the "Fun Festival" event with one click. During the event, Meituan ticket investment includes tens of millions of resources such as platform subsidies and traffic support, and set up rich marketing methods such as discount pre-sales, special offer flash sale, and special live broadcasts. (Yunnan.com)

Cross-border newsletter

9. Shoppy Japan's sports and outdoor category order volume increased by 806%

Shopee's Japanese subsidiary Shoppy Japan analyzed Shopee's consumer data in Japan. Analysis shows that with the deregulation of the epidemic, sales of new categories such as outdoor products and souvenirs have increased significantly. Sports/outdoor, women's clothing and women's bags have a higher growth rate, ranking 7, 9 and 10 respectively. The number of orders for underwear and underwear products in women's clothing increased by 1,994% compared with the previous year, with the highest increase. In addition, the number of orders for various equipment in sports and outdoor categories increased by 806%, and the number of orders for second-hand and multi-purpose bags among women's bags increased by 159%, recording the second and third growth rates respectively. (Yien.com)

10. Nykaa's fourth-quarter revenue was 13 billion rubles, and its net profit fell by nearly 72% year-on-year.

Indian online beauty and fashion retailer Nykaa released its fourth quarter financial report for fiscal year 2023 ended March 31. The financial report shows that the company's revenue increased this quarter, but its net profit fell sharply. Driven by the beauty and personal care sector, the company's operating revenue grew 33.7% in the quarter, from Rs 9733 crore to 13.017 crore. Nykaa's net profit fell 71.8% to Rs 2.4 lakh in the fourth quarter of fiscal 2023 compared with the same period in the previous fiscal year. Nykaa said in its financial report that the demand for its beauty and personal care categories continued to grow thanks to the "Pink Love" promotion launched this quarter. (ENECNEWS)