E-commerce operation: What issues should be paid attention to to create popular products on Taobao

　　With the continuous refinement of Taobao operations, stores need to continuously create hot products if they want to obtain traffic, but they must not put all their energy and funds on a hot product. Different categories, different stores, different groups of people, and the way to create hot products is definitely different. The core point is to first make a big hit product that can attract traffic, convert and sell, and then develop new interest products and subcategory products around this group of accumulated users. In layman's terms, it is to make a hit product group around the crowd.

　　Popular products can not only bring high sales to one store, but also drive the sales of other products. Therefore, many sellers hope that their stores can have hot products. Creating a hot product is affected by many factors, such as selection, price, picture shooting, etc. The following article will start from the perspective of picture shooting in hot product creation, and will explain in detail how sellers should shoot and process pictures during the hot product creation period.

　　1. Differentiated pictures

　　I feel that the Taobao market is so competitive now, there are too many homogeneous treasures, and it is easy to lose its direction. I need to do a good job of differentiating the market. For example, the products you sell are very popular and many sellers are selling them. This product is a popular colorful style. You can change it to a unique national style. Such a unique style will make customers feel very special and it will easily attract customers' attention. If this differentiation is used well, a big breakthrough will be quickly made.

　　2. Sales pictures with related combinations

　　To create hot products, we need to make good connections and matches, and we need to expand the categories of products to meet more consumer groups and increase online store sales. I wonder if the stores have discovered that some stores only have one hot product, but other products are sold poorly, but some stores will have several hot products at the same time. Other products in the store are sold very well. Why is this happening? Because the latter takes advantage of the effects brought by related sales.

　　3. Photos that meet consumers' aesthetic needs

　　When choosing a good style for hot products, you need to study whether this style conforms to the aesthetics of current customers. If you want to know whether the style of hot products meets the aesthetics of customers, you must first start from the relationship between the price of the product and the consumer group. Everyone knows that the consumer groups corresponding to the price of the product are different, and the aesthetics of different consumer groups are different. Then you need to find a suitable shooting style. Generally, those with higher consumption abilities are more likely to accept pictures that are different from real life, such as dreamy, avant-garde, and romantic picture styles, while those with lower consumption abilities can only accept pictures corresponding to real life, such as street photography, travel and other styles. If your hot products are consumed by a young office worker, then your shooting effect needs to be sunny and youthful. Only when your product price and the aesthetics of the consumer group are consistent, your pictures will attract customers.

　　4. Pictures combining pictures and texts

　　For the baby details page of popular products, some stores simply put a few product pictures and model pictures. The product details page looks very simple and monotonous, and the focus is not prominent. After the customer opens the page and browses, he will not continue to read the ones that cannot attract her. This will cause the customer to lose in vain. If you put some effort into the product pictures and use simple text to indicate the selling points and characteristics of the product, you can retain customers. Stores should remember that the details page of popular products cannot only put a few boring pictures, as this will appear very unprofessional, and customers will not choose to buy products in an unprofessional store.

　　Nowadays, the backend technology gameplay of e-commerce platforms is becoming more and more transparent, so it depends more on whether the operation skills and operation thinking can change and respond in a timely manner. Creating hot products is also a common method in Taobao operations, so we need to constantly learn, summarize and summarize to bring about an increase in store traffic and thus promote the increase in sales.