How to create the ultimate user stickiness?

　　To maximize user viscosity, the psychological exploration of users, one of which is the psychological satisfaction of users. This can be done in a market survey, and a survey with online customer service or going out to find 1200 people. The second is the service experience of users. E-commerce people are very attentive in making packages. You should not imitate others, such as Three Squirrels' unboxing and garbage bags, etc., or some Afu's services. You need to develop better and more interesting products. For example, the design of tape when we package, we will put an incentive word on the tape. The gaps in the package will generally put a lot of newspapers or bubble paper to protect, but I think It's not good. We have to think about what it feels when he is unboxing, and what it feels like when the people around us see it. Our company has a slogan called "Do your heart to the extreme. I think it's very good. I will put a small picture album in the gap. Many people think it's cost, but you have to consider the psychological feelings of consumers. User interactions and communications everyone will think of customer service. In fact, user interactions and communications are everywhere. What consumers want to see most is your integrity. I will have a special mobile phone number to tell the customer that this is the mobile phone of the company president. You can call me or send a text message, which will make it more convenient to communicate with the customer service.

　　The ultimate user stickiness, a brand that fully understands the lifestyle, a brand that completely meets my needs, a brand that makes me feel very at ease, and a brand that allows me to have friendly dialogue and understanding.

　　The second is persistence. What I am very clear about in my heart for so many years is persistence. Don’t think that e-commerce is just selling goods on Taobao. The idea is very important. We no longer only look at others, we must clarify our goals. We will not blindly pursue profits. What I insist on is the essence. My profits must not be obtained simply by everyone. The brand must have a positioning and must follow the brand path in the future. Products are very important. We are not short of supply chains now. Everyone should choose a product that suits them, and then the opinion leader. This has no technical content. As long as you play well, it is very useful, whether it is WeChat or WeChat, etc., as long as it can be spread. Our company has made a Christmas arrangement, and each department paid 500 yuan to arrange it. Then I said I would do a selection and select a layout expert. Everyone was very excited, and then the user's stickiness, and the most important thing is the idea, which is to make users like your products.

　　Sometimes we should take a break and think carefully about how to make our products, rather than just knowing how to sell goods. So these points are the small and beautiful things I summarized.

　　Lao Gao Crown Regular Meeting Q&A session:

　　Member 1: I would like to ask what the relationship between story and culture is. Second, I would like to ask what are the displays of our brand culture?

　　Chen Xian: A brand should be a name. It is understood as your child’s name. It has a wide cultural scope and is constantly injected into the company.

　　There are many ways to display, such as customer recommendations, some corporate picture albums, some packaging, and some introductions. You can do it at each point. This process is indeed very detailed, and you can have in-depth exchanges on this point. Culture cannot be finished in one go. You should treat it as your child and tell him a story.

　　Member 2; Hello, I would like to ask a lot of details, how did you push your team to do it?

　　Chen Xian: As long as you have a good idea to discuss, everyone can accept it. When your employees understand your needs in their hearts, they will think carefully and give them directions and do a good job.

　　Member 3: You just said that you have 20 departments there, how many people are there?

　　Chen Xian: Our company now has about 80 people, and we have many cooperative relationships, such as customer service and express delivery. There must be a brand department, and then the data department, design department and operation department.

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