How to write a title of high-powered Taobao operation

　　Taobao’s natural search traffic is very large, so a good Taobao title can obtain more traffic every day, which is an important way to attract traffic for ordinary sellers. A good Taobao title naturally needs to be filled with 30 words, so it is important to learn how to choose keywords and the position of keywords in the title.

　　Nowadays, when writing titles, many buyers simply look at their opponents, search for drop-down words, copy or combine them. Most buyers use this method. It is impossible to say that these methods are not working. It is just that in this era of dataization, if you want to get the greatest probability of success, you must make the title data excellent.

　　So how to create an excellent high-weight title?

　　1. Keyword matching principle

　　The matching principles of keywords are divided into: close matching, split matching, and split conversion matching.

　　▶Close match: For example, the keyword for snow boots women = AB. Closely match, A=snow boots, B=women.

　　It is best not to split the words closely matched, but if there are many closely matched words, you need to split them selectively, judge which words are split and which ones are split from the index and search popularity, and choose highly popular words without splitting them.

　　▶Split Match: Snow Boot Women = AB, split Match means there is a space in the middle.

　　Any word with spaces can be changed or filled. Spaces on Taobao are equal to division, but the premise is that they depend on the user's search habits.

　　▶Split and change order matching: Snow boots women's short boots = AB C, changing order means that when writing the title, we can change order, such as: Snow boots women.

　　Putting the core word at the beginning and end can obtain the head and end weighting of the title, and writing the attribute word in the middle, because the weight of the middle is the weakest.

　　2. Create a keyword database

　　Establishing a vocabulary means a channel to find words, 1. Search term query for business consultants and industry hot search term list.

　　Among search query terms and industry hot search terms, for example, the product I want to make is snow boots. Among the industry hot words, the words for women's shoes and cotton shoes winter are both words with relatively high traffic. After analyzing the words related to snow boots, copy all the data of these three keywords.

　　Step 1: Create a new document and paste the keyword data of women's shoes, winter, cotton shoes, women's snow boots, and women's snow boots into the form.

　　Step 2: Create a good vocabulary for screening. First delete words that are irrelevant to the brand, population, and attributes, and delete words that are too popular. After deletion, the words that are left behind are the words we want to combine.

　　2. Taobao drop-down box

　　Go to the search box on Taobao homepage to search for the drop-down keywords for Snow Boots Women.

　　3. Opponent transaction words and opponent traffic words.

　　The competitor's transaction words and traffic words can be viewed through the product store list in the business consultant's backend. Search for snow boots directly in the search box, exclude the active traffic and direct trains, and only choose to look at the searched keywords, so that you can know which word the opponent uses has the most transactions and traffic.

　　After analyzing the opponent's words, put their data into the table to lay the foundation for the next step.

　　3. Steps for writing keyword titles

　　After creating the vocabulary, you can start combining titles.

　　Step 1: Before combining, you need to determine the attributes of the product. The attributes can be seen on the product details page. If what I want to do is this category, then I need to combine the titles based on the attributes here.

　　Step 2: First, we can open a blank document and write the attributes of the product into it. For example, the attribute words of this product are: Korean version, round head, sleeve, flat heel, flat bottom, short boots, short tube, winter, solid color. Then, from the attribute words, you will find the words related to traffic and attributes in the table, such as the Korean version of the 2018 new model, so we only have the Korean version in the attribute words, and we will add them in 2018. Find it in this way and continue to add your attribute words. The premise is that they meet your product attributes.

　　Step 3: Next we can start combining the title, with 30 words of the title, and copy the titles that the opponent has done well into the blank document for reference.

　　Step 4: Enter the previous data database to find words, delete keywords that do not match your product attributes, and then combine them.

　　Step 5: Mark the core words, which can also be more conducive to referring to which words can be split and which words do not need to be split.

　　Step 6: Then combine the words with relatively large traffic: cotton shoes, then the three words with the largest traffic in this category are all in my title.

　　Step 7: In the middle, we can combine attribute words and add competitive words. For example, for women with short boots, we will add short boots. Short boots are a relatively large category, and they are optionally combined.

　　4. Precautions for writing combinations

　　For a professional operation, you must have:

　　Selection ability, test the ability, pricing ability, write title ability, data analysis ability, explore product selling points ability, sales ability. Only in this way can you do Taobao well!

　　After you get the required high-quality keywords with strong product correlation, you just need to arrange them in the appropriate order and add some highly competitive correlation modifiers to become a good title.

　　The above is about how to write a high-weight title. High-quality titles can not only bring traffic, but also promote the effective optimization of store operations. At the same time, the creation of hot products is also inseparable from high-quality baby titles. If you still have questions, you can consult us online.