May 27 E-commerce Morning News

"#Laogao E-commerce Newsletter# [May 27 E-commerce Morning News Brief]" Alibaba launches Rocket Growth Plan to incubate 10,000 new merchants with a scale of tens of millions in three years; Zhejiang Hangzhou's first e-commerce farming live broadcast base was completed in Xihu District; Kuaishou and JD.com have strategically cooperated with live broadcasts to buy goods without jumping, aiming to sink the market e-commerce; Tuniu responds that the stock price continues to be lower than US$1: it will not affect the company's normal operation; Facebook announced that it will rename the digital wallet "Calibra" to "Novi"...

E-commerce newsletter

1. Alibaba launches Rocket Growth Plan and will incubate 10,000 new merchants of tens of millions in three years.

On May 26, today, Alibaba Group’s customer experience business group, Tmall Fresh and Taobao University officially signed a contract to launch a Rocket Growth Plan, and it is expected to incubate 10,000 new merchants of tens of millions in the next three years. According to reports, the main goal of Rocket Growth Plan is to help new fresh food merchants who have just settled in Tmall for 0-6 months. To this end, Alibaba CCO has launched a new merchant account manager system, 1-to-1 to help new merchants grow, and answer questions online 24 hours a day. (E-commerce News)

2. News says Taobao’s internal testing of new product promotion tools is “extremely promoted”

According to merchants, Taobao is internally testing a product promotion tool called "Extremely Speedy Promotion" to help merchants who have newly opened Taobao stores start new products coldly. According to reports, this tool can help merchants expose new products to potential users 24 hours a day, shortening the cycle of products being "explosive". Currently, only a very small and medium-sized merchants have obtained the qualification for internal testing invitations, and there is no support for active application yet. "Extremely Speedy Promotion" combined with search algorithms, merchants can know within 24 hours whether potential consumers like a new product and determine whether it has the possibility of becoming a "hot product". (Yibang Power Network)

3. The first e-commerce live broadcast base for agricultural assistance in Hangzhou, Zhejiang was completed in Xihu District

According to Xinhuanet, today, the first e-commerce farming live broadcast base in Hangzhou City, Zhejiang Province was officially completed in Xihu District, and the first live broadcast was held simultaneously. It is understood that the completion of this live broadcast base is an important attempt by the "Yunshanghanghang" live e-commerce season in the field of agricultural assistance. It will explore the new development model of "e-commerce + live broadcast + entrepreneurship", build an e-commerce live broadcast skill improvement platform, agricultural product exhibition and sales platform, and exchange and cooperation platform to support the counterpart assistance work in Hangzhou City and Xihu District. (E-commerce News)

4. Kuaishou and JD.com have a strategic cooperation, and there is no need to jump to buy goods on live streaming, and aims to expand the market e-commerce market

It was learned from several sources that Kuaishou has recently reached a strategic cooperation with JD.com on e-commerce live broadcast business, and purchasing JD.com’s self-operated products through Kuaishou Live will not need to be redirected. Regarding the reasons for the cooperation between the two parties, a person close to JD.com said, "Kuaishou needs a reliable supply chain to do e-commerce. If JD.com wants to sink users, the two parties hit it off." An insider revealed to 36Kr that Taobao has always been wary of cooperating with content platforms and has strict control over data and anchors. (36Kr)

5. Xiaomi China President: The epidemic affects consumer purchasing power, and the global market is recovering

On May 26, Redmi, a brand under Xiaomi Group, launched a new product X series. Lu Weibing, vice president of Xiaomi Group and president of China, said that the epidemic has had a great impact on the global market, but smartphones are a category with very rigid demand and are convenient for transactions. Therefore, although many large-scale power manufacturers have been shut down under the background of the epidemic, smartphones have not yet faced this problem. The epidemic mainly affects consumers' purchasing power, especially on the demand for mid- and low-end products. At present, Xiaomi's European market has almost recovered 85%-90%, and some markets are under great pressure, such as Latin America, which has only recovered 60% to 70%. (First Financial Daily)

Internet Information

6. Uber plans to set its Asia-Pacific headquarters in Hong Kong, but Asia-Pacific executives have not appeared

Uber announced plans to move the company's Asia-Pacific headquarters to Hong Kong and establish a scientific research and engineering center in Hong Kong. However, Uber has not yet started a formal dialogue with Hong Kong regulatory authorities on the legalization of shared travel. At the press conference on May 26, there were no Asia-Pacific executives except Uber's general manager Zhong Zhiting and Uber's head of public policy Richard Willder. Zhong Zhiting emphasized that even if the headquarters moved to Hong Kong, he was still responsible for the business in Hong Kong, and the strategy of the Asia-Pacific region will still be the responsibility of the executives of the Asia-Pacific headquarters. (Sina Finance)

7. Apple will reopen about 100 stores in the United States this week

According to foreign media reports, a representative of Apple said the company plans to reopen about 100 U.S. stores this week. By the end of this weekend, a total of about 130 of Apple's 271 U.S. stores will reopen. The company operates 510 stores worldwide. The U.S. stores that have been reopened so far will focus on the "Genius Bar" area where customers can get repair services and support for damaged iPhones and other products. Some stores that reopened this week will provide customers with reservation-free services. (Sina Technology)

8. Google will subsidize employees $1,000 to buy home office equipment

Sundar Pichai, CEO of Google's parent company Alphabet, said Tuesday that the company will provide employees with a subsidy of up to $1,000 to help them pay for their home office equipment. In a letter to employees, he also detailed how the company will slowly reopen its offices, allowing employees to rotate to work starting July 6, and keeping on-the-job rate at 10%, and increasing to around 30% by September. This echoes the statement issued by Pichai earlier this month. (Sina Finance)

9. Tuniu responds that the stock price continues to be below US$1: It will not affect the company's normal operations.

Recently, because the closing price of Tuniu ADS stock has been below the minimum buying price for 30 consecutive trading days, Nasdaq issued a notice letter pointing out that it does not meet the minimum stock price standard stipulated in the Nasdaq listing rules. Tuniu responded that the "Notice Letter" is not a delisting notice and will not affect the company's normal operations. Tuniu also stated that from the business level, improving core businesses, improving operational efficiency, iterative upgrades of businesses, and improving industry environments, all of which may increase the stock price; from the technical level, the stock price can also be increased through the merger of shares. Next, the company will actively respond and take reasonable and effective measures to re-meet compliance requirements. (Penguin)

Cross-border e-commerce

10. Facebook announced the rename of digital wallet "Calibra" to "Novi"

According to foreign media reports, Facebook announced that it will rename its digital wallet service "Calibra" to "Novi". Calibra is part of Facebook's plan to enter the digital currency market. Last June, Facebook released a digital cryptocurrency called "Libra", which plans to provide digital transactions and payment services to billions of potential users. Calibra is a digital wallet created for Libra, which can be used by users through Messenger and WhatsApp, and will also be released in the form of independent apps, and is expected to be officially released this year. (Sina Technology)

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