E-commerce Morning News on July 11

1. Jack Ma: The essence of charity is to awaken kindness

On July 10, Alibaba Group Chairman Jack Ma said at the first Global XIN Charity Conference that the responsibility of charity is to awaken the kindness in everyone's heart. A public welfare mentality, coupled with business techniques, is the most effective way to accomplish things. Jack Ma emphasized that charity requires money, but it is far from enough to have money alone, because there is still a little difference between charity and charity. Charity lies in giving, while charity lies in participation and little actions; 6. Restaurants only accept mobile payments and "decline cash" is considered illegal;

2. Invite three stars as endorsements, Xiaomi will attack offline channels

On July 10, Xiaomi has released three Redmi mobile phone spokespersons, Wu Xiubo, Liu Shishi and Liu Haoran in recent days. This is the first time Xiaomi has adopted the spokesperson strategy since its establishment. Behind it is Xiaomi's ambition to shift its sales focus and attack offline channels. It is reported that Liu Shishi's endorsement image has appeared in some Xiaomi Home stores. The spokesperson strategy is undoubtedly the most popular offline marketing model for mobile phone manufacturers. Xiaomi's main competitors, Huawei, OPPO, and vivo, all adopt spokesperson strategies, thus gaining good brand awareness in the offline young people market.

3. Amazon.com suspends investment in the United States? Just a change in the process of entering

According to reports on July 10, several sellers reported that Amazon has suspended investment in the United States. In response, the reporter asked Amazon China for confirmation and the official denies it, saying that Amazon America is not currently suspending investment from all sellers. "At present, Amazon's US website is not suspending investment, but the entry process has changed. New sellers can still register. However, for new sellers, the registration review cycle will become longer or be affected." Amazon said.

4. State Administration for Industry and Commerce: Online shopping complaints increased by 87% year-on-year in 2015

On July 11, the "Annual Report on Online Market Supervision (2015)" released by the State Administration for Industry and Commerce recently showed that in 2015, the national industrial and commercial and market supervision departments accepted 145,800 online shopping complaints, an increase of 87.3% year-on-year, an increase of 77.67 times compared with the end of the "Eleventh Five-Year Plan", ranking first in service complaints for two consecutive years.

5. WeChat Pay is closed, the truth may be more harsh than imagined

On July 10, a news report that WeChat will close the distribution platform with one size fits the need to spread the micro-business community. The news said that the distribution that may be closed this time includes first-level, second-level and third-level distribution. So far, WeChat has closed the payment functions of 3,000 micro-malls and 10 major third-level sharing platforms. Several people close to WeChat revealed that "the statement of rectification and distribution is basically true, and WeChat is indeed going to use a big killer this time."

6. Restaurants only accept mobile payments and "decline cash" is considered illegal

On July 9, a noodle restaurant at the Zhuhai Branch of Beijing Normal University recently accepted mobile payments and "declined cash". The Zhuhai Central Branch of the People's Bank of China quickly sent personnel to the scene to investigate and urged the noodle restaurant involved to make rectifications. At present, the noodle restaurant has removed the notice of "declined cash" and has accepted cash payments. Relevant persons from the Zhuhai Central Branch of the People's Bank of China said that the practice of "rejecting cash" is a case of refusing to accept RMB and is an illegal act.

7. Ant Financial will launch blockchain technology to be patient capital

On July 10, at the first Global XIN Charity Conference held in Hangzhou, Ant Financial stated at the "Internet Charity" sub-forum that blockchain technology will be launched soon and will be first applied to Alipay's love donation platform. Due to the advantages and characteristics of blockchain technology itself, it is considered to help solve the problems of public welfare transparency and trust in the entire Chinese society. Ant Financial said that the upcoming blockchain technology will be used on the Alipay Love Donation Platform, with the goal of recording the life cycle of each payment on the blockchain.

8. State Food and Drug Administration: No support for online home kitchens

According to July 11, under the sharing economy, home kitchens are also used to share with the public. However, Teng Jiacai, deputy director of the State Food and Drug Administration, recently stated in public that there is no legal definition in the home kitchen and does not support this online meal ordering method. In Teng Jiacai's view, there are many regulatory problems in home kitchens. At the same time, he revealed that the "Measures for Investigation and Punishment of Online Food Safety Illegals" will be issued this week, which will increase the intensity of investigation and punishment of online catering food sales.

9. Yunda is willing to lose money to compete for territory and is questioned for its inflated valuation!

On July 11, Yunda's backdoor listing unexpectedly made the industry unexpected. Not only is its valuation of 18 billion yuan exceeding that of Shentong and YTO, its performance commitment is also far higher than the average growth rate of the past three years. The net profit in 2016 will be no less than 1.13 billion yuan, and the net profit in 2015 was 696 million yuan. However, from 2013 to 2015, its compound growth rate of express delivery business volume was only 35.23%!

10. The Thai version of Tmall is here

On July 11, Wemall, an online mall built by Thai company Ascend Corporation, invested US$8.5 million, was officially launched, and it is positioned as Thailand's first online brand platform. One month after trial operation, the platform currently has more than 100 brands and offers approximately 60,000 products. The goal is to have 3,000 brands by 2017, including beauty, fashion and electronic products.

Fresh food e-commerce has entered the knockout stage. Originally Life said that it hopes to turn losses into profits within two years.

On July 10, the fresh food e-commerce company that previously announced that it had completed a US$117 million C and C+ round financing, has recently officially explained its three major strategies for future development, and believes that the future development of the fresh food e-commerce field will enter the cruel stage of the "knockout". "The fresh food e-commerce industry in the past two years was just the Spring and Autumn Period and will soon enter the Warring States Period. Only four or five companies can survive, and 2018 will usher in a golden development period. The reason why such a big change is related to the current changes in the fresh food e-commerce industry." Yu Huafeng, founder of Benlai Life, said in an interview, "I hope to reach a break-even profit and loss in 2018."