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Five steps to quickly increase store sales_Store operation

2018-03-05

   In fact, increasing orders is to increase traffic. For novice shop owners, there are a few points to pay attention to, first, exposure, and second, interaction. Interaction is your communication with customers. The previous exposure only makes fans and customers feel that you exist, but it is difficult to have a more recognized attitude towards you. Communication is to make fans and customers trust you, and at the same time it can greatly enhance the enthusiasm of fans and customers. Here are the suggestions given by Xuanming Network:

  1. Before opening a Taobao store, analyze the current environment of Taobao market and then select the product

   Before opening a Taobao store, you should first understand the current situation of the Taobao industry and stores, analyze the styles, styles, needs, etc. that consumers prefer. These can be analyzed and referenced using business consultants and official platform data. Analyze which industry is relatively easy to develop, and then analyze the development of the industry. To determine the source, style, style, characteristics, etc. of product selection, of course, we must also analyze competitors, and analyze them from the aspects of the pricing of peers' products, store decoration, store activities, and selling points of competing products.

   Check in every day to exercise your execution ability, get points, you can redeemed products, or use this point to deduct the corresponding price.

   2. You must analyze the consumer group when opening a Taobao store

   When opening a Taobao store, you must know who your products are sold to and who is your target group. The target population is analyzed from age, gender, hobbies, consumption levels, etc. These cannot be underestimated. If the consumer population is positioned incorrectly, your product may not be sold. You can use the business consultant’s indicators and Alibaba index to analyze.


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   3. Store decoration

   Since you know the consumer group, you should understand what the styles these consumer groups like and decorate according to the styles that the target group likes. Note that the decoration of the entire store should look uniform in style, and it should be unified in style, whether from the product or consumer preferences. If you really don’t know how to decorate, you can check out the top 10 stores in your peers or industry. Be careful not to move other people’s decorations directly. If you refer to other people’s decorations, just give yourself a holistic thinking.

   4. Determine the product selling point

   The target group of shop decoration and consumption has been determined, so you must know what the product is a well-known selling point for the target group, and you must also analyze the information of all aspects of the products of your peers. Then you must clarify the different selling points of the product. Once the selling points are determined, you must make the baby details page well.

   Promotions are mainly for providing discounts to fans. As mentioned earlier, it is also a very good interaction to discover more special and high-quality products to share with your fans and customers, so that they can get better products at a small price.

   5. The store and product are designed, then the next step is to attract traffic to the store.

   Only when stores and products have traffic can they continue to operate. So how can they introduce traffic to stores? Stores usually rely on paid traffic at the beginning, and the traffic is expanded by the direct train at the beginning, and subsequently through drilling exhibitions. You must know different traffic diversion methods at different stages so that the store's traffic will grow faster.

   Shanghai Xuanming Network Technology Co., Ltd. is a company specializing in the operation of e-commerce circles, focusing on e-commerce connections, information, communication, resource integration, etc.

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