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E-commerce newsletter
1. Taobao video quality evaluation technology won the CVPR NTIRE2023 competition championship
On April 21, the results of the world's top event CVPR NTIRE 2023 competition were recently announced, and the Taobao audio and video technology team won the video quality evaluation project championship. According to reports, Taobao’s video quality evaluation technology combines multiple dimensions such as video semantics, distortion, and motion to measure the absolute quality of the video, and can quickly and accurately screen out different picture quality water levels to help improve content quality. At present, this technology has been fully applied to Taobao content services such as homepage information flow, live broadcast, and browsing, and also supports picture quality experiences such as DingTalk Live, ICBU Live and Alipay Live. (36Kr)
2. Kuaishou e-commerce supports customer service to view "user information"
On April 21, Kuaishou E-commerce announced that in order to help customer service improve wiring efficiency and improve customer service satisfaction, user information is optimized this time. This update is expected to be fully launched on the web page by the end of April, and the PC client is expected to be fully launched in May. If users do not meet the above 5 descriptions, they will automatically not display tags. (Kuaishou E-commerce)
3. Tmall Health released the "Healthy Growth 345" plan, adding 15 new brands over 100 million within one year
On April 21, Tmall Health General Manager Chen Hao released the "Healthy Growth 345" plan, aiming to work with partners to achieve 3 annual goals through five major growth strategies, four support plans, and invest 100 million resources, namely: based on the existing industry scale, create 5 new markets with a total of over 500 million, 15 brands with a total of over 10 million, and 20 trend products with a total of tens of millions of trends. It is understood that in the past year, Tmall Health's annual purchase number has nearly 300 million, with an average annual purchase frequency of more than five times, achieving a transaction scale of 100 billion yuan. (Tencent.com)
4. Video account officially releases brand merchant incentive plan
On April 21, the "Video Account Brand Merchant Incentive Plan" was officially released a few days ago. "Brand Merchant" self-broadcasting will be launched. The platform will provide UV traffic incentives ranging from thousands to ten thousand to ten thousand for a single live broadcast, helping the live broadcast room to increase popularity. At the same time, "brand merchants" also enjoy an exclusive traffic pool, and the platform will give brand merchants and products accurate traffic recommendations and priority displays from the live broadcast square and core recommendation positions. In addition, "brand merchants" will also receive various benefits such as priority participation in official activities. (WeChat Video Account Creation Camp)
5. Antarctic E-commerce's revenue in 2022 is 3.31 billion. The total GMV can be counted by various e-commerce channels.
During the reporting period, the total GMV of each e-commerce channel can be counted by 34.722 billion yuan, a year-on-year decrease of 20.16%, of which: the GMV of Alibaba platform was 15.041 billion yuan; the GMV of Pinduoduo platform was 10.570 billion yuan; the GMV of JD platform was 4.548 billion yuan; the GMV of Douyin and Kuaishou platforms was 3.851 billion yuan; and the GMV of Vipshop platform was 701 million yuan. The company's headquarters' operating income reached a total of 508 million yuan, and the Time Internet's operating income reached a total of 2.802 billion yuan. Overall, the decline in the company's revenue during the reporting period was due to the time interconnection optimization and shrinking some uncertain business lines, resulting in a decline in the scale of the mobile Internet media delivery platform business. (Antarctic E-commerce)
Internet news
6. WeChat Pay signed a three-year strategic cooperation agreement with Singapore Tourism Board
On April 21, the Singapore Tourism Board signed a three-year strategic cooperation agreement with WeChat Pay in Shanghai today, bringing Chinese tourists a smarter and more convenient cross-border tourism experience and helping all industries in Singapore to achieve digital upgrades. It is reported that many Singapore merchants can enjoy a 20% discount when using WeChat payment. (WeChat)
7. Meituan: Shandong Province's overall tourism order volume increased by 45% year-on-year in the first quarter
According to the news on April 21, data from retail platform Meituan showed that the overall tourism order volume in Shandong Province increased by 45% year-on-year in the first quarter, the overall catering order volume increased by 20%, the night consumption vitality index increased by 19.5% year-on-year, the night instant retail order volume increased by 39%, and the night leisure and entertainment order volume increased by 16.3%. Previously, the popularity of "Zibo Barbecue" also swept the whole country. In one month, the number of Zibo barbecue merchants nationwide increased by 2.3 times month-on-month, the number of online orders increased by more than 4 times compared with the same period last year, and the transaction volume increased by more than 6 times. (China Securities Network)
8. Zhou Hongyi’s internal letter: 360 employees will not be eliminated by GPT, and it is encouraged to use GPT to achieve performance
On April 21, Zhou Hongyi, founder of 360 Group, released an internal letter this afternoon with the theme of "360 Artificial Intelligence Mobilization", requiring every employee, every product and business of 360 to fully embrace artificial intelligence, adapt to human-computer collaboration, and start product reshaping. Zhou Hongyi revealed in the letter that 360 Group will implement the "listing and leadership" system and recruit more employees to join the core research and development of the big language model. It is understood that 360 already has a very mature large language model research team, especially in the industry leading position in multimodal algorithms. (China Radio and Television)
Cross-border newsletter
9. Shein announced that it would invest nearly US$150 million in Brazil to deepen its foothold in Latin American market
Earlier on Thursday, Brazilian Finance Minister Fernando Haddad said Shein plans to localize some of its Brazilian sales by producing locally. According to the company, the investment will be used to provide technology and training to domestic manufacturers so they can upgrade their operations to match Shein's on-demand model. Shein said the strategy will enable local producers to better manage company orders and reduce waste and excess inventory. (Sina Finance)
10. Amazon announces the launch of anti-counterfeiting exchange (ACX)
ACX allows participating stores to share information about confirmed counterfeiters trying to use their services to sell counterfeit products. ACX implements regular information sharing, and participants use this information to continuously work hard to detect and resolve counterfeiting, improve their personal risk assessment system, and provide stronger advice to law enforcement to hold bad actors accountable. With ACX, Amazon has detected hundreds of matching accounts, where the same counterfeiter attempts to create sales accounts on Amazon and at least one other store operator. (Amazon Seller Forum)
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