#Laogao E-commerce Newsletter# [E-commerce Morning News on January 11] Alibaba's 2018 anti-counterfeiting annual report: encirclement and suppressing 7.9 billion yuan of counterfeit goods; JD.com lowered the price of iPhone 8/8P: the official price difference with Apple is more than 1,000 yuan; Huawei: helping the world's first 5G remote surgical test succeed; Weibo animation strategy released the "Good Story Plan", with the top users reaching 34,000; the first cross-border e-commerce service online trading platform launched... 

Taobao’s natural search traffic is very large, so a good Taobao title can obtain more traffic every day, which is an important way to attract traffic for ordinary sellers. A good Taobao title naturally needs to be filled with 30 words, so it is important to learn how to choose keywords and the position of keywords in the title.

Taobao operations are no longer a matter of traffic. Instead of pursuing high traffic, it is better to consider the conversion rate of the store. Conversion rate on Taobao is a very important indicator, but Taobao's conversion rate is divided into many types, such as order conversion rate, order conversion rate, order = payment conversion rate, payment conversion rate, payment conversion rate

Wechat business is not only a way to sell goods in the circle of friends, but also many more of them have even appeared on Taobao, JD.com, Pinduoduo, Douyin, etc. It can be seen that WeChat business is no longer a traditional WeChat business, but knows better how to display products in a diversified way and take yourself to a higher level.

As a category with high customer unit price, the sales volume is not very large. Whether it is sellers or drivers, they will encounter difficult traffic, continuous decline in quality, low click-through rate, surprisingly high PPPC, etc.

#Laogao E-commerce News# [E-commerce Evening News on January 10] Taobao Live will release a "village broadcast" plan: helping 1,000 farmers in 100 counties earn more than 10,000 yuan a month; Alibaba's "ecology + e-commerce" poverty alleviation model is formed and accelerated its promotion; JD Cloud responded to being acquired by Kingsoft: The news is untrue; ofo settled with supplier Shanghai Phoenix: The remaining payment can be paid in installments once owed more than 60 million yuan; the scale of China's cross-border export e-commerce transactions will reach 7.9 trillion yuan in 2018...