How should furniture category direct promotion be optimized

　　As a category with high customer unit price, furniture is not very sales. Whether sellers or drivers, they will encounter difficult traffic, continuous decline in quality, low click-through rate, surprisingly high PPPC, etc. This has also led to the promotion of Taobao Express in furniture becoming an eternal pain in many people's hearts.

　　So, let’s analyze some entrances, that is, the traffic situation of each traffic almost.

　　The operations of these plans are similar to those of our previous content. We need to do a good job of analyzing and researching the entrance, and then grasp the most important entrance for analysis.

　　For furniture products, the more you invest, the better. Because there are too many categories of furniture. What we often hear is accidental conversion, which is the case where there is no extreme optimization. Furniture is divided into style, style, price, and degree of decision-making. Because there are so many categories, the furniture industry will not be eaten up by the big head at once. For example, clothing will not dominate the whole family, and some home appliances are basically all, such as some beauty, makeup, and small home appliances. As we all know, it is basically difficult to compete with Big Head.

　　Furniture is for the region.

　　Furniture is a transformation factor for regions and needs to be studied in a concentrated manner. Not all regions can sell a category of furniture, so this is the so-called pain point. For example, starting a business, grasp the most important direction and focus on that. Let’s take a look at the picture above. The conversion plan is our regional division plan. So, how do we study this region? There is a Tong Investment plan to keep screening for us.

　　Let me talk about a misunderstanding here, because many people have found the most transformed entrance, such as a few keywords, such as several regions, and then they will continue to deploy those regions. This is fine, but once our entrance fluctuates and some areas are converted, we don’t know at all, just like a soaring word plan I wrote before, you need to find the entrance through investment. Yes, Tongtou plans are essential. In every account, although the conversion is not as good as the plans we carefully screened, we can get very good traffic, but we can get the most cutting-edge information. This is the role of Tongtou Plan. Through extensive delivery, we can know the latest traffic changes. There is a saying that goes: If you have information and funds, you will get wealth naturally. Information and funds are indispensable.

　　So, when it comes to this, I have probably explained 70% of the ideas. The main thing is to compare the data of other stores to know the real gap. This is the acquisition of information. Everyone should also know some account data here, and you can also compare yourself.

　　What are the operating skills for direct train furniture category?

　　First, you need to set up several plans first, a plan for investment, two directions, and one intelligent.

　　Second, several plans are open at the same time, and you can add some models you think are good, because we cannot be sure, and you can just rest assured.

　　Third, intelligence can determine the advantages and disadvantages of our products at the fastest speed. If it is better, we can start from this model.

　　Fourth, with this model, then, we need to invest and accurately operate this model in two directions. Orientation is a better entrance to furniture category. Hello everyone, please pay attention to it in a targeted manner, because targeted screening is much more powerful than intelligent screening. (Why don’t you have to only conduct research on styles in the early stage, because the direction starts slowly and the intelligence is fast)

　　Orientation, follow the steps, two plans, one cent, one cent plus, Orientation may not respond very much on the day, and it requires patience. Until both plans have traffic. Why are there two plans? Because the accuracy of targeted delivery is not as accurate as keyword directivity. Therefore, even if the bid is the same, the benefits will be different and the data may be completely different. Then you will ask here, it is not better to open a dozen or so directions to filter out the best one from them. I haven't tried this, but it's better to do so according to the truth.

　　With traffic in our direction, we will have traffic such as regions. Then, at this time, we can accurately predict that the region will have high interest and high click-through rate.

　　Tongtou plan. (If you need a crowd, you need to increase the crowd plan, as mentioned in the first section) Tongtou plan can better choose keywords and regions for us.

　　The more keywords the better. In the main plan for furniture categories, there are usually more than a dozen matching ones. Because if the keywords are slightly modified, it is not a category that the buyer wants to buy. Therefore, if the precise traffic is OK, it can generally be used to match it accurately.

　　Okay, after these steps, our data will be more accurate. Many people are wrong at the beginning, but then they can only make mistakes again and again.

　　Our furniture is different from other categories. It is more difficult to filter data in the early stage than other categories, because we will not give us a lot of conversion data at once, so we must be careful to invest, because it will be difficult to correct our data if we invest in it in the first place.