The traffic has dropped, what are the reasons you might think of? Many people think that the difference in conversion rate is definitely because the details page is not attractive. In fact, this is just one aspect. Below we will conduct a deep analysis from the reasons for the poor conversion rate of the store to explore which reasons affect the conversion rate.

#Laogao E-commerce Newsletter# [E-commerce Morning News on January 8] Tmall President Jing Jie: The launch of new products will be an important strategy for global brands in 2019; it is expected that the size of Taobao’s pet market will exceed 50 billion in the next three years; it is reported that Yunji Weidian will go to the United States to IPO and raise funds of more than 500 million US dollars; Jack Ma’s bar opens? Reporter's investigation: All shareholders are Alibaba executives, no Jack Ma; Ele.me's reputation announced the "warm winter" merchant support policy...

The Spring Festival in 2019 will be less than a month away. After we enjoyed the Double Eleven Double Twelve carnival, the Spring Festival is the last promotional festival of the year. So what are the plans for your store operation during the Spring Festival? Many sellers will choose to take a proper rest at this time, and a few sellers will insist on store operation and maintenance.

On January 7, Tmall President Jing Jie announced at the "First China New Product Consumption Ceremony" that "new products will be an important strategy for Tmall in 2019", and proposed the "Double Hundred Plan" to invest 10 billion yuan in resources to provide traffic exposure, supply chain innovation, new product research and development, cross-border cooperation and other services for brand new products, and aim to incubate 100 new products with a single product transaction of over 100 million yuan.

#Laogao E-commerce Newsletter# [E-commerce Evening News on January 7] Tmall released the "2018 China New Product Consumption Trend Report"; Alibaba released: a statement on market rumors; Tmall's new product strategy in 2019 will invest 100 billion yuan in incubation of 100 new products over 100 million yuan; The "E-Commerce Law" is implemented for one week: OTA completely cancels tie-up sales; Alipay mini-programs add entrances, pull down and directly enter the mini-program collection...

#Laogao E-commerce Newsletter# [E-commerce Morning News on January 7] Jack Ma visited Xu Wenrong and encouraged Zhejiang businessmen to maintain a positive attitude towards life; the new Alipay interface was exposed: Alipay mini program may welcome a major entrance; users complained that NetEase Koala was suspected of selling counterfeit Canadian goose, NetEase Koala: It is genuine; 81 anchors entered Taobao Live Broadcasting Club, and all of them were shortlisted for clothing, mother and baby, and beauty; Hainan Province promoted the coordinated development of e-commerce and express logistics...