#Laogao E-commerce Newsletter# [E-commerce Evening News on January 7]

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on January 7] Tmall released the "2018 China New Product Consumption Trend Report"; Alibaba released: a statement on market rumors; Tmall's new product strategy in 2019 will invest 100 billion yuan in incubation of 100 new products over 100 million yuan; The "E-Commerce Law" is implemented for one week: OTA completely cancels tie-up sales; Alipay mini-programs add entrances, pull down and directly enter the mini-program collection...

　　E-commerce newsletter

　　1. Tmall released the "2018 China New Product Consumption Trend Report"

　　The "2018 China New Product Consumption Trend Report" released by Tmall and Alibaba Research Institute. The report shows that the nine major new products in 2019 are: allowing the audition and experience more extreme high-definition devices, smart home appliances, medical beauty skin care products, capsule series developed for singles, single products developed for exquisite men, gaming hardware developed for women, extreme formula skin care products, IP joint products and new products developed based on "living attention". (36Kr)

　　2. Alibaba releases: Statement on market rumors

　　On January 7, Jack Ma cleared his shares in Taobao, and Alibaba issued a statement on the market rumors, with the statement as follows: 1. Jack Ma has never transferred or withdrawn from Taobao's shares. There is no such plan; 2. This is a very normal and ordinary technical and legal operation in the management process of any company; 3. Such adjustments will further promote the transparency and openness of Alibaba's management. There are only benefits and no harm to the company's future. Thank you for your concern and love (Yeou)

　　3. Tmall's new product strategy in 2019 will invest 100 billion new products incubating 100 billion

　　On January 7, Tmall released its new product strategy for 2019 today, and proposed the "Double Hundred Plan". It will invest 10 billion yuan in resources to provide traffic exposure, supply chain innovation, new product research and development, cross-border cooperation and other services for brand new products, and aims to incubate 100 new products with a single product transaction of over 100 million yuan. Duan Ling, director of Tmall Brand Marketing Center, said that in 2019, Tmall's new product incubation plan will be open to mid- and low-rise merchants, so that more innovative brands can participate. Tmall’s small black box will also be fully renovated, and high-quality new products will be differentiated on Taobao and Tmall APPs. (Titanium Media)

　　4. JD Digital achieved full-year profits in 2018, and its latest valuation has exceeded 130 billion.

　　On January 7, JD Digital Technology CEO Chen Shengqiang revealed: The company's latest valuation has exceeded 130 billion yuan, and it also achieved annual profits in 2018, and its revenue structure has also changed. Among them, the revenue from technology services in 2018 accounted for three times compared with the total revenue in 2017. The asset management technology business has officially become an independent sector. The trial partner of the smart bond investment research system FIQS alone covers more than 20 financial institutions of various types, and the asset management scale of trial institutions exceeds 8 trillion yuan. (E-commerce News)

　　5. One week of the implementation of the "E-Commerce Law": OTA completely cancels tie-ups

　　《电子商务法》刚一出台，就被认为是遏制搭售行为的利器。《电子商务法》第十九条规定电子商务经营者搭售商品或者服务，应当以显著方式提请消费者注意，不得将搭售商品或者服务作为默认同意的选项。违反此条规定的，由市场监督管理部门责令限期改正，没收违法所得，可以并处五万元以上二十万元以下的罚款；情节严重的，并处二十万元以上五十万元以下的罚款。

　　In the e-commerce industry, tie-up behavior mainly occurs in the field of life services, especially online travel platforms. After the E-commerce Law was officially implemented, although the penalty amount was not large, no company would want to be the first evil person to receive a ticket. Judging from the reporter's experience, mainstream OTA platforms have completely cancelled the tie-up behavior. (Tencent Technology)

　　6. Alibaba will launch a warm winter plan to substantially reduce merchant fees

　　On January 7th, there was a rush of people in Shanghai Kintetsu Plaza on Sunday. The Ele.me headquarters on the 16th floor is also brightly lit. Wang Lei, president of Alibaba Local Life Service Company, who has just been in office for three months, is holding a talk with more than a dozen merchants from all over the country.

　　Wang Lei answered the questions of merchants one by one. "The deduction points of the catering platform are too high, and the operating pressure is a bit too high." An executive of Jixiang Wonton said bluntly, and everyone would smile when they heard this. Wang Lei quickly made a promise, "We will not only not increase the fee rate at present, but also substantially reduce the fee rate." (Yunzhang Finance)

　　Internet news

　　7. Apple will close Japan's smallest retail store: it has been in business for 13 years

　　According to a notice released by Apple's Japanese website, Apple will close its Sendai Ichibanmachi retail store soon. The store is Apple's smallest retail store in Japan and one of its smallest stores in the world. Apple's retail store in Sendai is located in the Ichibanmachi shopping district and opened on December 10, 2005. At that time, this was Apple's sixth retail store in Japan. (Phoenix Technology)

　　8. Add an entry for Alipay mini program, pull down and directly enter the mini program collection

　　Alipay has added a fixed entrance to favorite mini program in the waist seal position on the home page. After the user updates to the latest version, just drop down the Alipay homepage and call out the mini program collection bar and directly enable the favorite mini program service. The launch of the new entrance not only facilitates users to quickly obtain services, but also builds a channel for merchants to quickly obtain, filter and operate severe users. During the internal testing period, the collection of Gaode Taxi mini-programs increased by 923%, and the transactions rose by 56.93%. (36Kr)

　　9. ofo responds to selling desks to recover funds: merchants take advantage of the hot spots

　　Regarding "ofo sold 5,000 desks on Xianyu to recover funds", ofo responded that the so-called "ofo second-hand furniture" sold on platforms such as Xianyu have nothing to do with ofo. A small number of businesses that are taking advantage of the hot spots sell furniture that costs tens of thousands of yuan, making them even more out of nothing. I would like to remind users that the above are not official behaviors ofo. Please be careful to avoid unnecessary losses. (Chuangyebang)

　　Cross-border newsletter

　　10. AliExpress platform will be limited in selling mobile phones such as Xiaomi, Lenovo, Meizu, Huawei and other brands

　　Recently, the AliExpress platform intends to release a message that starting from 2019, only sellers who have obtained brand sales licenses and have passed the platform qualification review will have the authority to operate and publish mobile phone products from Xiaomi, Lenovo, Meizu, Huawei (including Honor) and international brands.

　　(January 4, 2019-January 10, 2019 is the solicitation period)

　　It is understood that since Xiaomi, Lenovo, Meizu and Huawei (including Honor) implemented the entry review and licensing system, the overall quality complaint rate of brands has been greatly reduced, greatly improving buyers' consumption experience and brand satisfaction, and establishing a quality benchmark for mobile phones on the AliExpress platform. (E-commerce News)

 Click to register to apply to join the well-known domestic e-commerce network - Laogao E-commerce Club. All businesses, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!

,