Taobao operations are no longer a matter of traffic. Instead of pursuing high traffic, it is better to consider the conversion rate of the store. The conversion rate in Taobao is a very important indicator, but Taobao's conversion rate is divided into many types, such as inquiry conversion rate, order conversion rate, order = payment conversion rate, payment conversion rate. The entire store uses the formula of "traffic * conversion rate * customer unit price = sales" to optimize and adjust the store's operation direction. The conversion rate is one of the important factors of the entire store. We often find ways to optimize the details page pictures of the baby, which is to maximize the conversion rate. There are many new stores that do not have a small traffic. I have a certain traffic because the conversion rate is poor, and the traffic of the entire store cannot increase at that time. What should we do if our store's conversion rate is too poor?
Let’s first look at what are the regular conversion rates?
1. Inquiry conversion rate: Inquiry conversion rate refers to the ratio of the number of buyers who have been inquired and placed in Wangwang in the past 28 days to the number of buyers who have been inquired and placed in Wangwang in the past 28 days. Open Qianniu Workbench and pull the page to "Shop Data". When you see the "Inquiry Conversion Rate". If you do not see the "Inquiry Conversion Rate", you can click "See More" and go to another page to see it.
The calculation method of inquiry conversion rate is very simple, which is the number of orders that consumers consult in a natural day and finally place in a natural day order ÷ the total number of consultations in a natural day. Generally speaking, the calculation period is the last 28 days.
2. Order conversion rate = During the statistical time, the number of buyers ÷ number of visitors, that is to say, within your statistical time, if there are a lot of visitors but few people placing orders, it proves that your order conversion rate is very low. This is abnormal, Taobao may determine that you are brushing orders.
3. Order-payment conversion rate = the number of buyers who place an order and pay ÷ the number of buyers who place an order. This means the final indicator conversion. There are also many buyers who just place an order but do not pay, so it is necessary to promote the increase in order-payment conversion rate.
4. Payment conversion rate = During the statistical time, the number of payment buyers ÷ number of visitors. Payment conversion rate is the most direct data indicator. If this data is low, it proves that there is a problem with the store. Then we need to find a way to improve the payment conversion rate. So how to improve it? The factors affecting the conversion rate are as follows:
The overall situation of Taobao store decoration must be clear and the classification must be clear, so that users can continue to look at it and turn it into a purchase behavior. Secondly, many stores will participate in some promotional activities, and promotional activities are not just about lowering the price. The promotional area must be a very exciting display area, which will highlight the recommendation of related products and retain users.
The stay time of the details page and the opening time of the details page are all optimized. If we find that our opening time is longer than the stay time, it means that more people choose to leave if our entire details page is not fully opened, and then the attractiveness of our products is very poor, so the data on the details page can directly know whether our baby details page meets the standards.
When you find a baby, you must pay attention to it. You can increase the intensity of matching packages or promotional offers, ensure that matching packages and related babies can achieve the maximum effect, and improve the overall conversion rate of the entire store.
Finally, the promotion and image improvement are improved. People nowadays generally look at their appearance. In other words, most of the products nowadays are not the products sold themselves, but the packaging, and the prices of products that have been packaged will double.
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