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What are the ways to create and promote Taobao hot products

2018-11-26

  Creating hot products is a goal that every Taobao seller wants to achieve, because the emergence of a hot product in the store can bring many benefits to sellers, both traffic and sales will increase. First of all, its sales must be very large and can bring a lot of profits to sellers. Secondly, the traffic of popular products is continuous and very large. So this is also the purpose of Taobao sellers' eagerness to create hot products for their stores. It is not easy to create a Taobao hit, there are many factors and techniques involved, so how to formulate a promotion plan for creating a hit hit hit?

  Here I will tell you the steps to implement the popular promotion plan. As for the issues such as Taobao selection, they all need to be done by the seller before. After confirming the popular promotion that needs to be promoted, there will be a popular promotion plan. So I won’t explain to you the issue of Taobao selection. Just go directly to the topic and follow the following steps:

  1. E-commerce platforms will warm up one month in advance when conducting large-scale events on the entire platform, so when you operate hot products promotion, you also need to warm up in advance. You can send coupons, or inform target users to participate in such warm up activities through text messages, WeChat, etc. Sellers with their own WeChat customer group can directly preheat for related products in the group.

  2. The purpose of operating such activities is to obtain relevant basic sales data and evaluation content for related products, and of course it will also improve the ranking of the baby. At this time, everyone also needs to optimize the basic data related to the baby, such as the optimization of Taobao title keywords, the optimization of the details page and evaluation, so that the baby can obtain more natural traffic.

  3. After the baby has basic free traffic, of course, it also needs more traffic. At this time, everyone needs to use the tools on the platform to expand promotion and publicity to attract more traffic and conversions to the baby. The paid tools provided to everyone on the platform include direct trains, Taobao customers, diamond exhibitions, etc. Sellers can choose relevant paid tools to use according to their needs.

  4. Of course, if you encounter large-scale events on the platform during this period, this is a rare and good opportunity. You can use these activities to help everyone complete the creation of hot products more quickly.

  Every hit product has its own life cycle. Everyone needs to continuously optimize services, evaluations and other product data during this period so that the product can continue to maintain a relatively high conversion rate standard.

  Here, Baby reminds the sellers who are about to create hot products that the hot products you are about to create must have a relatively large inventory and report the event in advance. Imagine if you sell this product hot, but it suddenly goes out of stock halfway through the sale, and the supply cannot keep up with it, it will cause a great loss of intentional buyers. Then so much effort and preparation will be in vain.


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