#Laogao E-commerce News# [E-commerce Evening News on July 1] Alibaba will launch a channel-level foreign trade to domestic sales zone; JD.com's e-commerce shopping platform No. 1 launched a grayscale test; Beidian launched the "National Free Store Opening" plan; the relevant person in charge of Lao Ganma Company responded: It is not clear whether Tencent will withdraw the lawsuit; the online loan APP endorsed by the host Wang Han was investigated by the police...
E-commerce newsletter
1. Alibaba will launch the channel-level foreign trade to domestic sales zone
36Kr learned that a certain e-commerce platform under Alibaba will launch a foreign trade channel soon and will give a channel-level entry to the special zone for foreign trade to domestic sales. Sources revealed that the first channel-level external to internal zone on the entire network was launched, showing Alibaba's determination to focus on industrial development and foreign trade factories. Industry insiders analyzed that the platform is very likely to be the Taobao special edition that has been popular recently. As an affordable shopping app focusing on factory goods, Taobao Special Price Edition has attracted 1.2 million industrial belt merchants since its launch. In early April, Taobao Special Edition launched the first systematic assistance measure to convert foreign trade into domestic sales across the entire network, covering a variety of measures such as major promotion traffic, C2M digital upgrade, finance, and logistics. (36Kr)
2. No. 1 store, a subsidiary of JD.com, launched grayscale test
36Kr learned that the No. 1 store, a e-commerce shopping platform under JD.com, has launched a new version of grayscale test, and the name of "No. 1 store" in the new version has been changed to "No. 1 member store". At the same time, JD.com's "No. 1 Membership Store" shuttle appeared, with the car body printed with the words "No. 1 Membership Store • JD.com's membership shopping platform", which is consistent with the words displayed on the screen of the grayscale test version. Relevant people said that JD intends to practice member-based e-commerce in depth through No. 1 member store. Previously, Xu Lei, CEO of JD Retail Group, revealed that JD plans to transform "No. 1 Store" into "No. 1 Membership Store" at the end of the second quarter and the beginning of the third quarter, and launch paid membership services for selected products for mid-to-high-end people in the high-end market. (36Kr)
3. ByteDance's employees in Shanghai are expected to increase to 20,000, focusing on expanding its teams such as games and Douyin e-commerce.
According to July 1, ByteDance will announce its investment plan in Shanghai in the near future. The company's employees in Shanghai will increase to 20,000 in the next three years, and its e-commerce business in Shanghai will be integrated and upgraded to the Douyin e-commerce sector. (Titanium Media)
4. Luo Yonghao: If the live broadcast is operated well, it will become a super incubator for a new brand.
On June 30, in the "Tik Tok Advertising Training School Live Master Class" by Juliang Engine, Luo Yonghao first talked about his live broadcast experience. He believed that if the live broadcast is operated well, it will become a super incubator for a new brand. In addition, the master class has a total of 8 sessions, and has invited operators in the Douyin live broadcast industry chain such as enterprises, MCN, experts, and Blue V agents to in-depth discussions on "live broadcast marketing" from different dimensions. (Europe)
5. Beidian launches the "Free Store Opening for All" plan
36Kr learned that on July 1, Beidian issued an open letter to the public stating that it would launch the "Free Store Opening for All People". From July 1, users will download the Beidian App and register to become Beidian store owners for free and enjoy the rights and interests of the store owners. (36Kr)
Internet Information
6. The relevant person in charge of Lao Ganma Company responded: It is not clear whether Tencent will withdraw the lawsuit.
On the afternoon of July 1, the relevant person in charge of Lao Ganma Company said that it is not clear yet. As for whether you have noticed Tencent’s advertising promotion before, the above-mentioned person in charge said, “We are verifying it.” (Pengpai News)
7. 12306 official Alipay mini program is officially launched
On June 30, 12306 and Alipay announced that the 12306 official Alipay mini program was officially launched. This is the first off-site official service channel after the 12306 official website and App. Users search for "12306" on Alipay or click "Travel" on the homepage and "Train Ticket" in the nine grid of the homepage to visit the relevant page.
It is reported that the 12306 official Alipay mini program can be logged in through Alipay real-name authentication without entering a password every time. (Whip the Cow)
8. TikTok and its overseas version TikTok were the world's number one in the first half of the year and third in the world's revenue
36Kr learned that according to the global app list for the first half of the year released by Sensor Tower, TikTok and its overseas version of TikTok have downloaded 626 million times, ranking first in the world; revenue generated in Apple and Google systems was US$421 million, ranking third in the world. (36Kr)
9. Ai Qianjin, the online loan app endorsed by the host Wang Han, was investigated by the police.
In June 2020, the Aiqianjin APP collapsed and the platform was investigated by Beijing police. It is reported that more than 100,000 people were cheated of more than 10 billion yuan by Ai Qian, and a large number of investors lost all their money. It is worth noting that some netizens revealed that the well-known host Wang Han once endorsed Ai Qianjin.
It is reported that Aiqianjin (Beijing) Information Technology Co., Ltd. has been investigated by the Economic Investigation Department of the Dongcheng District Public Security Bureau for illegally absorbing public deposits. According to data, the company was established in 2014 with a registered capital of RMB 1 billion. (DoNews)
Cross-border e-commerce
10. Amazon Global Store Opening Joins Hands in Hand with Zhejiang Provincial Department of Commerce: Supporting Enterprises to Carry out Export Cross-border E-commerce Business
Amazon Global Store Opening Today announced that it had signed a memorandum of cooperation with the Zhejiang Provincial Department of Commerce to launch the "Amazon Global Store Opening New Foreign Trade Support Plan" to jointly promote the transformation and upgrading of traditional foreign trade enterprises in 10 cities and more than 50 industrial belts in Zhejiang Province. According to the signed memorandum of cooperation, the two parties will work together to support provincial enterprises to launch cross-border e-commerce business through Amazon's 14 overseas sites, and directly contact Amazon's global 300 million active users and millions of commercial procurement users. (Reuters)
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