#Laogao E-commerce Newsletter# [E-commerce Morning News on April 18]

Morning information:

1. JD.com’s “May Day Price Sale” event will officially start on April 24;

2. Tencent revised the "WeChat Video Account Service Provider Management Rules" to add the definition of industrial belt service providers;

3. Kuaishou "Advance!" The live broadcast of the Anchor's event exceeded 500 million;

4. Cross-border Connect updates the 2022 performance forecast: the annual net profit is expected to be RMB 15 million to RMB 19 million;

5. Shopify merchants need to add the country of transportation destination to the market before shipping;

...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Kuaishou "Advance!" The live broadcast of the anchor event exceeded 500 million

April 17th news, the 2023 Kuaishou Live Spring Festival "Advance!" "Anchor" has been launched in Yunnan recently, and the official Kuaishou Live account and multiple anchors live broadcast at the same time, presenting this carnival from multiple perspectives. Data shows that the number of live viewers of this event is 500 million, with the highest number of online users of 4 million, and the number of interactions exceeds 70 million. As of December 2022, Kuaishou has had nearly 400 types of live broadcasts, and anchors and users have also formed a "two-way rush". The average daily active anchors have been with users every day by 30% compared with the average level in 2021. Kuaishou said that it will continue to explore the path of professional development of anchors in the future. (quick worker)

2. Douyin Sports releases the "Percent War" creators' battle activity plan

On April 17, Douyin Sports officially released the "TikTok Percent War" creators' battle activity plan, and will usher in the first official game on the evening of April 23. The "Tik Tok 100% Battle" was jointly initiated by Douyin Sports, in conjunction with basketball brands, grassroots players, campus players or teams, and focuses on the concept of "exploding 100 points", that is, offline basketball events with the first 100 points as the winning or losing standard. A "% of the battle" will be held every week starting from April 23, and at least 35 games are expected to be implemented throughout the year. If you are interested in participating, you can search for "Douyin 100% Battle" on Douyin to enter the main venue of the event to register. (Tik Tok App)

3. Kuaishou intercepted 4,639 online brutal information last week and dealt with 251 accounts.

On April 17, Kuaishou issued an announcement on the implementation of the Central Cyberspace Affairs Office's "Notice on Effectively Strengthening the Governance of Cyberspace Violence." Recently, in order to further implement the requirements of the "Notice on Effectively Strengthening the Governance of Cyber ​​Violence" of the Central Cyberspace Affairs Office, strictly implement the main responsibilities of enterprises, in order to effectively prevent and solve the problem of cyber violence, and effectively protect the legitimate rights and interests of the majority of netizens, Kuaishou continues to increase its efforts to deal with online violence accounts, focusing on rectifying behaviors such as using social hot events to conduct human flesh searches, provoking confrontation among netizens, attacking and insulting others, and spreading unfriendly remarks. (Kuaishou Blackboard Newspaper)

4. JD.com's "May Day Price Sale" event will officially start on April 24

According to April 17, JD.com recently released the general rules of the "May Day Price Sale" activity. JD.com's "May Day Price Sale" event will officially start at 20:00:00 on April 24, 2023 and end at 23:59:59 on May 5, 2023. There is no warm-up phase for this event. The basic resources provided by JD.com's "May Day Price Rising" event in 2023 mainly include the atmosphere support and marketing tools of JD.com's "May Day Price Rising" event. Regarding the atmosphere of JD.com's "May Day Price-Release" event, JD.com will provide event merchants with official atmosphere support during the event, including but not limited to event store page decoration, marking of event products on various links, etc. (JD Platform Rules)

5. Tencent revised the "WeChat Video Account Service Provider Management Rules" to add the definition of industrial belt service providers

On April 17, Tencent issued a notice that in order to better provide technical services to video account service providers and assist merchants in operation, the "WeChat Video Account Service Provider Management Rules" will be revised and will take effect from April 22, 2023. The rules also add contents of violations: unauthorized collection of user data without the consent of users and platforms; unauthorized collection of user data without the consent of users and platforms; unauthorized use of user data without the consent of users and platforms; unauthorized transfer and provision of user data to the outside world without the consent of users and platforms; other circumstances that violate laws and regulations and improper processing of user data. (Official WeChat)

Internet news

6. Yu Chengdong: Many car companies can only copy Huawei Hongmeng cockpits to the surface, but cannot copy the essence.

On April 17, Huawei held the "nova 11 series and full-scene new product launch conference" today, and the M5 advanced intelligent driving version of Wenjie will usher in its first release. But what he wants to say is that other car companies can only copy the surface, but they cannot copy the essence of Hongmeng intelligent driving cockpit. It is understood that Huawei Hongmeng Cockpit 3.0 version has implemented innovative functions such as super desktop and PC dual-screen collaboration. As for HUD adaptive adjustment, smart car search, voice assistant Xiaoyi and other functions are also being continuously optimized. (Financial Network)

7. Huolala Automobile Headquarters will be settled in Chongqing

On April 17, according to Huolala's prospectus submitted to the Hong Kong Stock Exchange, the listing entity name is Lala Technology, which will develop automobile research and development including electric commercial vehicles. Before this, Chongqing Hi-Tech Zone had announced that Huolala plans to set up a headquarters in the core area of ​​Western (Chongqing) Science City with a total investment of 10.5 billion yuan. Recently, the official WeChat of Western Science City (Chongqing) has forwarded relevant information again. The prospectus submitted by Huolala to the Hong Kong Stock Exchange shows that the company is using the knowledge and expertise gained from existing vehicle rental and sales services to open up new business opportunities, such as the research and development of electric commercial vehicles. (Upstream News)

Cross-border newsletter

8. Cross-border Connect updates 2022 performance forecast: annual net profit is expected to be 15 million to 19 million yuan

On April 17, Cross-border Tongbao E-Commerce Co., Ltd. recently issued an announcement on the correction of the 2022 annual performance forecast. Previously, Cross-border Connect predicted that the net profit attributable to shareholders of listed companies in 2022 will be RMB 5 million to RMB 7 million, a year-on-year decrease of 98.96% to 99.26%; the net profit after deducting non-recurring gains and losses will be RMB 90 million to RMB 120 million; the basic earnings per share in 2022 are expected to be RMB 0.003 to RMB 0.004. (Cross-border access)

9. Shoplazza launches store monitoring app: store abnormal alarm

On April 17, Dianjiang Shoplazza's "App Store" launched a new store monitoring app developed by a third party - "Shop Abnormal Alert". The tool is simple to operate and deeply integrated. Merchants can start using it after completing the installation and subscribing to the package. The main advantage of "Shop Abnormal Alert" is instant monitoring and prompts. When an abnormality occurs in the payment account, an emergency alarm can be issued to the contact person by phone as soon as possible, and the details of each alarm can be recorded. This can avoid losses and troubles caused by abnormal payment account and improve the health and safety of merchant operations. (Dianjiang D2C)

10. Shopify merchants need to add the country of transportation to the market before shipping

According to the news on April 18, Shopify recently issued a notice saying that the platform has updated its transportation and market settings to facilitate merchants to understand the countries and regions where the products are sold. Assuming a country is an inactive market in a market setting, customers in that country will not be able to place an order even if the country is in the delivery area and has available freight. It is understood that to ship to a new country, a new market needs to be added and included in it, or added to an existing market. (Shopify e-commerce independent website subscription account)