Evening information:
1. Taobao internal testing of the new model of "store account integration";
2. Taobao launches internal testing of the "Shop Popularity Growth Plan";
3. The live broadcast of "Oriental Selection and Watch the World" Zhangjiajie's transaction volume was 31.9 million yuan;
4. Kuaishou E-commerce launches the "Large Size Supermodel" event;
5. Qianxun released the "54 Plan": it will help 40 industrial belts in the next five years and create 400,000 jobs
...
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E-commerce newsletter
1. Kuaishou E-commerce launches the "Large Size Supermodel" event
On April 17, Kuaishou E-commerce launched the "Large Size Supermodel" event. From April 17 to April 28, Kuaishou E-commerce will use a tens of millions of traffic pools and magnetic Taurus rebate rewards to help merchants grow their business, and there are also Kuaishou hot list opportunities, official customized trophysics, etc. to encourage merchants to grasp the popularity of the event. For example, in the e-commerce list, the plus-size supermodel list and the plus-size rookie list will help merchants at different levels to enhance exposure; in the product list, the Laotie favorite list and the micro-fat icon list highlight the event hot products and official recommended products. Merchants who win sales qualifying competitions can also receive official customized ranking trophy. (Webmaster's Home)
2. Taobao internal testing of "store account integration" new model
According to the exclusive news of "Tianxia Online Business", Taobao has recently started to test the new "store account integration" model on a small scale. Under the new model, Taobao stores will be fully connected with accounts such as browsing and live broadcasts; at the same time, the "Video Content Store" that previously targeted experts and content merchants has also been upgraded simultaneously. After the upgrade and changes, the various consumption content posted by merchants on Taobao will be aggregated in Taobao stores. (Tianxia Online Business)
3. Taobao launches internal testing of the "Shop Popularity Growth Plan"
On April 17, Taobao’s official account issued a notice, and launched an internal test of the “Shop Popularity Growth Plan” for Tmall and Taobao merchants in April. The first batch of internal test merchants can actively participate in this plan to increase three popularity indicators to unlock exclusive incentives, including the exposure of public domain search & information flow of billions, subsidies for tens of thousands of advertising vouchers and new crowd operation tools. When the three indicators enter the industry average, one star can be unlocked. When the industry's excellent value can be unlocked, two stars can be unlocked; 1 star & 2 stars can provide the use of tools, 3-6 stars can unlock public domain exposure amplification and more privileges. (Qianniu Headlines)
4. "Oriental Selection and Watch the World" live broadcast Zhangjiajie's transaction volume is 31.9 million yuan
On April 17, the "Oriental Selection and Viewing the World" live broadcast of Zhangjiajie event successfully concluded on April 13. According to third-party data platforms, the three-day live broadcast event has been ranked first in the Douyin national group buying and selling list, with a total transaction of more than 25,000 orders, a total sales of more than 31.9 million yuan, and a total number of viewers exceeding 7.28 million, spreading Zhangjiajie's beautiful scenery and rich tourism resources nationwide. (Red Net Zhangjiajie Station)
Internet news
5. Qianxun released the "54 Plan": it will help 40 industrial belts in the next five years and create 400,000 jobs
On April 17, live e-commerce agency Qianxun recently held a "Media Open Day" event with the theme of "Responsibility" at its headquarters in Hangzhou, and focused on launching the "54 Plan" dedicated to helping young people find employment. In the next five years, we will help 40 industrial belts, help 400 companies grow, and create 400,000 jobs for young people. (Qingtong Perspective)
6. Lin Lijun, non-executive director of Ping An Good Doctor, passed away
On April 17, Ping An Health Medical Technology Co., Ltd. recently issued a notice stating that the company's non-executive director Lin Lijun passed away on April 12, 2023. Lin Lijun has been a member of the company's board of directors since February 2020. The Board of Directors would like to express its sincere gratitude to Lin Lijun for her contributions to the company and her valuable opinions during her tenure. After Lin Lijun's death, the company's current number of directors has been reduced from 9 to 8. Except for the above disclosure, the composition of the company's board of directors and board committees has not changed. (Peace and Health)
7. Zhang Chaoyang talks about ChatGPT: Not emotional and creative
On April 17, Sohu founder, Chairman and CEO Zhang Chaoyang recently had a conversation with Wang Shi, founder of Shenshi Group. When talking about the recent hot ChatGPT, Zhang Chaoyang pointed out, "GPT algorithm is different from the human brain's way of thinking. It does not have human emotions and creativity. Humans can formulate better laws and instill ideas in AI, so that it becomes a good friend of human beings. "Human consciousness and human wisdom can control AI. ”(Sina Technology)
8. Alipay launches "Payment Code Privacy Protection Function"
According to April 17, in order to prevent payment code information from being peeped at, Alipay launched the "pay code privacy protection function". After the user opens this function, the payment code is hidden. When determining the surrounding environment is safe, click "Show payment code" to use it normally. (Alipay)
Cross-border newsletter
9. Charles Redfield, chief marketing officer of Walmart, will leave on May 1
On April 17, according to media reports, Walmart U.S. CEO John Furner said in an employee memorandum on Friday that Chief Marketing Officer Charles Redfield will leave on May 1 and he will spend more time with his family. It is understood that Redfield has worked at Walmart for 32 years and became Walmart's chief procurement officer in January 2022, responsible for overseeing relationships with suppliers and the company's strategy in various categories, from food to daily necessities. Later, he served as Executive Vice President of Marketing for Sam's Club and Executive Vice President of Food for Walmart America. (CNBC)
10. eBay Automobile & Motorcycle Parts launches promotional activities for the second quarter
On April 17, in order to support Greater China sellers to further expand their auto parts business in European countries and Australian markets, eBay launched the 2023 Q2 auto parts European and Australian high-potential vehicle model promotion event. Enterprise-level sellers participating in the event have the opportunity to receive an event reward of up to 80% of the transaction fee every quarter. In addition, eBay has now launched a new marketing feature "automatic marketing", aiming to help sellers expand their publicity efforts in promotional activities and accurately target potential buyers. "Automatic Marketing" is a new feature added to eBay's store newsletter. (eBay)
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