FAQ for Tmall 2019 Renewal Assessment Standards for Various Categories

　　Q: Do I need to participate in the 2019 renewal assessment?

　　Answer: The assessment targets of the "Tmall 2019 Renewal Assessment Standards for Various Categories" are merchants whose contract start time is before 0:00 on July 1, 2017, and the assessment period is from 0:00 on October 1, 2017 to 24:00 on September 30, 2018.

　　Note: 1. Flagship stores for books, audio-visual, telephone charges and communications do not need to participate in the assessment. For details, please check the "Tmall 2019 Renewal Assessment Standards List".

　　2. Merchants whose contract starts at 0:00 and after July 1, 2017 do not need to participate in the 2019 renewal store rating, sales and special standards for some categories, but still need to meet the requirements of Tmall's 2019 Merchant Qualification Review Standards (expected to be announced in October 2018).

　　Q: When will the 2019 renewal start?

　　Answer: The renewal of 2019 is expected to open the renewal portal in October 2018. For more information, please pay attention to the renewal announcement announced in October 2018.

　　Q: Where can I view the renewal assessment data for 2019?

　　Answer: Tmall will provide a "Renewal Data Board". You can log in to the [New Version Merchant Center] - the right side of the top-level module and view it in "Renewal Assessment".

　　Q: What should I do if I do not meet the renewal standards?

　　Answer: Tmall will no longer renew the 2019 contract with you. Your store operation will automatically terminate the contract until 24:00 on December 31, 2018. For more information, please pay attention to the renewal announcement announced in October 2018.

　　Q: What are the main dimensions of the renewal standards in 2019?

　　A: You need to meet:

　　1. From 0:00 on October 1, 2017 to 24:00 on September 30, 2018, the store sales meet the assessment standards for the corresponding categories;

　　2. From 0:00 on October 1, 2017 to 24:00 on September 30, 2018, the store rating (DSR) meets the assessment standards for the corresponding category;

　　3. Makeup/perfume/beauty tools, beauty and skin care/body beauty/elemental oils, localized life services, education and training, wedding/photography/video services, shopping and pickup vouchers, online stores/network services/software, maternity clothing/maternity supplies/nutrition, diapers/washing/feeding/cart lathes, toys/child strollers/puzzles/building blocks/models, mobile phones and other categories must meet the special assessment standards for the corresponding categories;

　　4. Comply with Tmall's 2019 merchant qualification review standards (expected to be announced in October 2018).

　　5. If you are running a franchise store, you must also ensure that no less than 2 brands meet the requirements of authorized link levels.

　　6. Other requirements for public announcement in the renewal announcement released in October 2018.

　　Q: What is the biggest difference between this year's renewal assessment standards and last year?

　　Answer: The authorization level requirements for the franchise store are not displayed in the "Tmall 2019 Renewal Assessment Standards List of Tmall Categories" and will be displayed in the Tmall 2019 Merchant Qualification Review Standards (expected to be announced in October 2018).

　　Q: If the store operates multiple categories, which category of indicators will be used for the final assessment?

　　Answer: During the merchant assessment period, Tmall will conduct assessments based on the main store category of the merchant on the day the assessment period ends. For example: The store also operates three categories: women's clothing/women's boutique, women's shoes, children's clothing/parent-child clothing. If the main category on the day of the assessment period ends, women's clothing/women's boutique, the assessment will be carried out based on the assessment indicators of women's clothing/women's boutique categories. Note: The main category refers to the category with the main business rate of the category ranks first among merchant stores. Category main business rate = (the transaction volume of the category in the past 28 days/the transaction volume of the store in the past 28 days) * 50% + (the number of online products on the category on the day/the number of online products on the store on the day) * 50%.

　　Q: What are the dimensions of store sales and DSR calculations?

　　Answer: 1. Store sales refer to the sum of all orders whose transaction status is "successful" during the validity period of the agreement (except for false transaction orders and other illegal orders). This amount does not include freight, nor does it include the amount of failed transactions caused by rights protection, after-sales service, etc., and the amount of transactions under the first-level category name "Other".

　　2. Store Rating (DSR) refers to: Store Rating (DSR). This time, the store dynamic score is evaluated with three data: "Description consistent, service attitude, and logistics services". For details, please see below the renewal board - Data details; for example: "The cumulative number of days with the mean DSR less than 4.7 is ≤127 days" means that the total number of days with the dynamic score of the store less than 4.7 during the assessment period is less than or equal to 127 days.

　　Q: Which stores in the clothing category belong to the winter category?

　　Answer: During the merchant assessment period (0:00 on October 1, 2017 to 24:00 on September 30, 2018), the winter category transactions account for 70% or more of the total store transactions, and belong to the winter category merchant. Winter categories: including down jackets, leather jackets, fur, woolen jackets, cotton jackets, cotton pants/down pants, down, leather jackets, down pants, leather pants, woolen coats, cotton jackets, cotton pants, cotton pants, second-level categories; the attribute values ​​of middle-aged and elderly women's clothing categories are down jackets, fur, leather jackets, cotton jackets, woolen jackets, and woolen jackets, and the attribute values ​​of large-size women's clothing categories are down jackets, fur, leather jackets, cotton jackets, woolen jackets; the material attributes are wool, cashmere, rabbit hair, etc.

　　Q: The trademark I submitted during the application process is invalid. Can the re-apply for registration of the trademark meet the review standards for renewal in 2019?

　　Answer: Not satisfied. If your trademark has expired, the new trademark acceptance notice obtained from 0:00 on July 1, 2016 will not be recognized.

　　Q: How to assess the refund rate for disputes in other secondary categories except for computer software and software CD-KEY/serial numbers under the categories of computer software and software CD-KEY/serial numbers?

　　Answer: For example 1. If the merchants whose main categories are shopping pickup coupons > food pickup coupons > hairy crab coupons, if the number of transaction orders is greater than 1,000 or more during the assessment period (0:00 on October 1, 2017 to 24:00 on September 30, 2018), the refund rate for disputes within 365 days must be ≤1%;

　　2. If the number of orders sold within the assessment period (0:00 on October 1, 2017 to 24:00 on September 30, 2018) is greater than 1,000 or more and the dispute volume is ≥100, the dispute refund rate within 365 days must be ≤0.05%; the transaction order volume refers to the orders paid by consumers during the validity period of the agreement.

　　Q: How to calculate the sales ranking of specialty stores and specialty stores in some categories?

　　Answer: 1. The main categories are the ranking of the same brand stores for makeup/perfume/beauty tools, beauty and skin care/body/elemental oils. The ranking is calculated and calculated based on the store sales of the merchant during the assessment period (0:00 on October 1, 2017 to 24:00 on September 30, 2018).

　　2. The main categories are maternity clothing/maternity supplies/nutrition, diapers/washing/feeding/trolley lathes. The ranking is calculated and calculated based on the store sales of the merchant during the assessment period (0:00 on October 1, 2017 to 24:00 on September 30, 2018).

　　3. The main categories are maternity clothing/maternity supplies/nutrition, toys/child strollers/puzzles/building blocks/models, diapers/washing/feeding/trolley lathes. The ranking is calculated and calculated based on the store sales of the merchants during the assessment period (0:00 on October 1, 2017 to 24:00 on September 30, 2018).

　　Q: What are brands in the non-investment brand pool?

　　Answer: During the merchant assessment period (0:00 on October 1, 2017 to 24:00 on September 30, 2018), no brands in the category investment promotion brand pool appeared. Note: The Tmall Investment Brand Pool is a place where each Tmall hot-hiring brand is summarized and displayed according to the category. Please click here to view the investment brand pool. Q: Where to sign a special service agreement for mobile phone categories? Answer: Merchants whose main category is mobile phones must sign the "Return and Exchange Service Agreement without proof", please refer to the details of the service content and requirements (reply with the store main account to reply in accordance with the format): https://maowo.tmall.com/discussion.htm?id=80118&circleId=23.