#Laogao E-commerce Newsletter# [May 30 E-commerce Morning News]

Morning news: Taote 618 has been revised and upgraded to 10 yuan store and will be launched in 8 major shopping scenarios; Douyin will charge commissions for life service merchants from June; JD.com report: 30-day price guarantee for electrical services/180 days will only be replaced but not standard; Alibaba International Station merchant star rating rules (overseas supplier version) are changed; AliExpress sellers must complete the German EPR submission before June 5...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taote 618 redesigned and upgraded 10 yuan store will be launched 8 major shopping scenarios

On May 30, Taote recently announced the upgrade of the 10 yuan store. It is reported that the upgraded Taote 10 yuan store will transform from N yuan N pieces to a scene-based shopping experience. The first batch of 4 major scenes of treasure beauty, parenting and growth, trendy outfits, and home cleaning will be launched. There will be 8 major scenes including kitchen life, exquisite care, storage and organization, and digital appliances. (E-commerce News)

2. "Tiktok E-commerce Shining Star Talent Incubation Project" starts the second phase of recruitment of service providers

On May 30, the Douyin e-commerce service provider team recently launched the "Tiktok E-commerce Shining Star Talent Incubation Project" and started the second phase of recruitment of service providers. Through cooperation with service providers, it realizes student recruitment, offline practical training, standardized assessment and other links, and realizes talent demand matching. The entire process of school-enterprise cooperation is "university cooperation signing-university joint training-theoretical assessment-practical assessment-matching-matching dual election meeting". (E-commerce News)

3. JD.com report: 30-day price guarantee for electrical appliances/180 days only change but not repair it to standard configuration

According to China.com Technology, on May 28, JD Electric Appliances, JD Consumer and Industrial Development Research Institute and the Economic Daily released the "2022 China Electrical Appliances Service Industry Trend Insight Report" during JD 618. Data shows that in Q1 2022, sales of JD.com's home appliances products with 30 sky-high insurance services increased by 40% year-on-year; computer and office products increased by 112% year-on-year; mobile phone communications products increased by 23% year-on-year. At present, JD.com only replaces and does not repair services in 180 days, covering more than 200 electrical appliance categories. (E-commerce News)

4. Douyin will draw commissions for life service merchants from June

On May 29, Douyin released the "2022 Life Service Software Service Fee Standard Explanation" on the official website of "Juliangxue", which clearly stated that service fees will be charged for life service business from June 1, including food, accommodation, play, leisure and entertainment, beauty, marriage, parent-child, education and training and others. Among them, the "marriage" category has the highest rates (8%), while the food and entertainment categories have the lowest rates, 2.5% and 2% respectively. In addition, in order to encourage merchants to carry out marketing activities on the platform, the platform matches different software service fee refund policies based on the different merchant types that sign the refund agreement. (E-commerce News)

5. Taocai launches grocery shopping card

On May 29, with the launch of pre-sale at Tmall 618 at 8 pm on May 26, Alibaba's community e-commerce platform Taocai officially launched grocery shopping card services to consumers in all business areas across the country. According to the person in charge of Taocai Greeting Card Products, Greeting Cards began to be promoted in some provinces in mid-May this year, and this time, the 618 promotion was fully launched. Consumers can receive a coupon of 3 yuan off every month through the grocery shopping card. Taocai also introduces different grocery shopping card rights according to local conditions. In Anhui Province, Taocai gives free barbecue bamboo sticks and other products to grocery shopping card users. (E-commerce News)

Internet news

6. Live broadcast data of Bilibili: More than 50,000 violations were handled in one month

In the first quarter of 2022, Bilibili handled 18,723 violations, including 1,851 live broadcast rooms. The special operation is still underway. B Station will continue to focus on the following anchors' violations: induce audiences to enter the live broadcast room through vulgar titles and covers; show tempting actions and actions that are at risk of exposure; deliberately expose more sensitive parts, or wear vulgar clothes; attract attention through performances of ugliness, selling misery or vicious behaviors. (E-commerce News)

7. The first motorcycle tire flagship store on Tmall App is open

According to the report on May 29, according to the World Online Business, Italian tire brand Pirelli opened its own motorcycle tire flagship store on Tmall. This is the first Tmall flagship store specializing in motorcycle tires. Livio Magni, chief operating officer of Pirelli Asia Pacific, revealed that the sales of Pirelli motorcycle tires are mainly offline channels; as young Chinese consumers prefer online shopping, Pirelli is confident that after launching the Tmall flagship store, it will usher in an increase in online sales share. (E-commerce News)

Cross-border information

8. Changes to the merchant star level rules of Alibaba International Station (overseas supplier version)

On May 29, Alibaba International Station recently issued an announcement stating that the merchant star rating rules of Alibaba International Station will be changed on May 27, 2022, and the content of the change will officially take effect from June 6, 2022. The scores of each ability item are determined by different scoring indicators. The six scoring indicators must meet the score threshold at the same time before they can advance to the corresponding star rating. In addition, if the merchant’s penalty score is greater than or equal to 36 points or knowledge infringement is greater than or equal to 2 times, he will not be able to become a star-level merchant. (E-commerce News)

9. AliExpress sellers must complete the German EPR submission before June 5

According to the official news of AliExpress Straw Hat, recently, AliExpress issued the latest announcement stating that merchants must complete the upload of German EPR compliance qualifications before June 5, 2022, otherwise non-compliant products will be blocked. AliExpress will have a legal obligation to discontinue the sale of products you do not meet the requirements under the applicable product categories of EPR. In order to meet the requirements of the German EPR system, which will come into effect on July 1, 2022, AliExpress is expected to start blocking related products that do not meet the requirements starting from June 6, 2022. Merchants that have not completed the German EPR registration yet must complete the registration as soon as possible. (E-commerce News)

10. Walmart global e-commerce launches WFS LTL service

On May 28, according to Walmart Global E-commerce Official WeChat, Walmart Global E-commerce has launched a new service method to all WFS sellers - a LTL transportation service for preferred carrier projects. The LTL service steps of WFS are: First, select the path of the LTL service in the system. The system will estimate the logistics costs based on the goods information provided by the merchant. After that, the system will automatically generate a bill of lading and the seller will make an appointment to pick up the goods. (E-commerce News)