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#Laogao E-commerce Newsletter# [May 11 E-commerce Morning Newsletter]

2022-05-11

Morning news: Tmall responded to a 50% discount for more than 300; Mob Research Institute report: The total GMV transaction volume of the fresh food e-commerce industry exceeded 400 billion; Ctrip: During the May Day holiday, Sanya's tourism product orders increased by 35% month-on-month from the first four days; Jitu International Mexico (General goods/electric) small package dedicated line was officially launched; Dunhuang.com adjusted the longest promised delivery time...



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E-commerce newsletter


1. Tmall responds to 50 off for every 300 yuan


According to May 11, yesterday, 618 ranked first on the Weibo hot search list. Related content shows: During Tmall 618, the cross-store discount rules for goods will be adjusted to "over 300-50". In response, Tmall's official response: "300-50=?, am I? As long as everyone is happy, there are so many surprises behind." Taobao platform also said that the good news is not only this, and there are more favorable measures in the future. According to sources, Taobao and Tmall will focus on improving the service experience, and 618 will provide consumers with one-click price insurance services. In addition, the platform will also launch a series of merchant support measures to help merchants affected by the epidemic quickly resume operations and expand new businesses. (E-commerce News)


2. The third 616 WeMall Retail Shopping Festival officially started


On May 10th, this afternoon, WeMall announced the official launch of the third 616 WeMall Retail Shopping Festival with the theme of "Making Retail Good Goods" through a cloud press conference. WeMall will work with more than 100 retail brands to carry out good product promotion activities and will hold the "Market Retail Competition". According to the rules of the competition system, WeMall will invest heavy bonuses and multiple professional resources, and will hold the finals of the "Market Retail Detective Team" in late July. (E-commerce News)


3. TikTok cleans up more than 2,000 stigmatized messages by using the epidemic


On May 10, the Douyin Security Center issued a governance announcement on cracking down on improper playful memes and making stigmatized remarks based on the COVID-19 epidemic. This behavior of stigmatizing the disease not only brings physical and mental harm to the new crown infected persons, but also pollutes a civilized and harmonious network ecology, and is even more unfavorable to the effective development of epidemic prevention and control work. The platform strictly manages such phenomena, focusing on rectifying violations such as improper titles of new crown infected people, such as playing jokes and making jokes, and clearing up more than 2,000 violation information. (E-commerce News)


4. Mob Research Institute report: The total GMV transaction volume of the fresh food e-commerce industry exceeded 400 billion


On May 10, the 2022 China Fresh E-commerce Industry Insight Report released by Mob Research Institute recently showed that the total GMV transaction volume of the fresh food e-commerce industry exceeded 400 billion, and the growth rate is gradually slowing down. The monthly active users remained at around 100 million, fluctuating with the repeated occurrence of the epidemic. Currently, fresh food purchase places are mainly traditional vegetable markets, and the penetration rate of fresh food e-commerce platforms has increased to about 10% year by year. The ratio of male-female users of fresh food e-commerce users has changed from the "female seven and three" in 2019 to the basic "five-five points" in 2022. And more than 80% of users are married. (E-commerce News)


Internet news


5. Alipay is testing and can be switched to the international version


According to IT Home, recently, some users said that Alipay App is being tested in grayscale to switch to the international version. The international version shows "Recommended for non-mainland users" and the interface UI is more concise. Specific operation method: Update the Alipay App version and upgrade to 10.2.60 or higher; open Alipay, click "My" in the lower right corner, and then click the settings icon in the upper right corner; enter the settings interface and find the "version switch" option, and then directly select the international version after entering. Currently only for some users, it should be noted that this tutorial is the Alipay switch version and the international version tutorial. (E-commerce News)


6. Ctrip: Sanya’s travel product orders increased by 35% month-on-month during the May Day period


It is reported that on April 27, the joint promotion event of Anxin Tour sponsored by Sanya Tourism Promotion Bureau was launched first. The event launched more than 100 related tourism products in Sanya, with the product validity period up to August. As of May 9, the overall activities of Sanya Anxin Tour have been exposed in excess of 200 million, driving the sales of Sanya related tourism products to 103 million yuan. When the live broadcast ended at 23:00 on the night of the event, the number of instant visits to "Sanya" related tourism products on Ctrip's platform increased by 55%. (E-commerce News)


Cross-border information


7. Jitu International Mexico (General Products/Popular) Small Packet Line is officially launched


According to May 10, Jitu International Mexican Small Packet Line was officially launched recently. It is understood that the dedicated line has 4 flights a week and is fully commissioned within 8-12 working days. It is cleared by J&T and is self-operated online delivery. The service scope covers the entire Mexico. It is reported that Jitu International small packet dedicated line service has now covered the entire Southeast Asia, East Asia, the Middle East, Latin America and Europe and the United States. (E-commerce News)


8. Zhejiang Huzhou first cross-border e-commerce retail import business clearance


According to May 10, this morning, 6 daily chemical products worth 1,881 yuan were successfully cleared from Huzhou Bonded Logistics Center after inspection by Huzhou Customs. This is the first imported product sold in Huzhou through the bonded import model of cross-border e-commerce, marking the official operation of cross-border e-commerce retail import business in Huzhou. According to Huzhou Customs, under the cross-border e-commerce retail import business model, consumers purchase cross-border e-commerce retail imported goods for a single transaction shall not exceed 5,000 yuan, and the individual annual transaction volume shall not exceed 26,000 yuan, and they shall enjoy zero tariffs. Value-added tax and consumption tax shall be levied at 70% of the statutory tax payable, thereby reducing the price of consumers' overseas shopping products. (E-commerce News)


9. Cainiao released the "Cross-border worry-free" plan to launch eight major relief and assistance measures


On May 10, Cainiao released the "Cross-border worry-free" plan, launching eight major relief and assistance measures for importers and export merchants in areas affected by the epidemic to help importers prepare for the 618, including: worry-free import negotiable transportation, worry-free import customs clearance, worry-free import port-to-warehouse transportation, national bonded warehouse intelligent warehouse division, worry-free sea and air capacity guarantee, worry-free towing capacity guarantee, worry-free warehouse-to-port transportation, worry-free export container transportation. This logistics combination focuses on key import and export logistics nodes such as "Cangguan and Guan Dry Distribution", ensuring the stable and smooth logistics of international supply chains and promoting the stable and orderly promotion of foreign trade. According to data released by the General Administration of Customs recently, in the first four months of this year, my country's total foreign trade import and export value was 12.58 trillion yuan, an increase of 7.9% year-on-year, and the foreign trade structure continued to be optimized. (E-commerce News)


10. Dunhuang.com adjusts the maximum commitment delivery time


On May 10, Dunhuang.com recently issued an announcement that the platform will adjust the maximum promised delivery time that can be set at different logistics levels, and simultaneously update the "not received" dispute opening time, online logistics compensation policy and other related content. The amendment to the rules will come into effect on May 17, 2022. (E-commerce News)



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