#Laogao E-commerce Newsletter# [May 12 E-commerce Morning News]

Morning News: Taobao plans to adjust the management standards of the publication industry to take effect on May 18; Chinese stocks closed down on Wednesday, and Daily Youxian fell by nearly 20%; Byte formed a food and beverage product team; Alibaba International Station will strengthen the control and control of Apple-related intellectual property infringement products; Shopify released e-commerce advertising tool Shopify Audiences...

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E-commerce newsletter

1. Chinese stocks closed down on Wednesday, and Daily Youxian fell by nearly 20%.

On May 12, Chinese stocks closed down generally on Wednesday, with Daily Youxian falling 19.93%; Best Group fell 13.75% to US$0.28, with a total market value of US$108 million; Pinduoduo fell 4.84% to US$33.84, with a total market value of US$42.787 billion; JD.com and Alibaba fell more than 3%. (E-commerce News)

2. Taobao plans to adjust the management standards of the publication industry to take effect on May 18

On May 11, Taobao issued a notice today that in order to standardize the normal operation order of Taobao's publication market and promote the healthy development of the publication industry, Taobao plans to adjust the "Taobao's Publication Industry Management Standards". The change will take effect on May 18, 2022. It is understood that this rule mainly adjusts the requirements for the publication industry access indicators. Specifically, after the change, the points will be deducted for sale of counterfeit goods (Class C) of <12 points; in the past 365 days, other Alibaba platform accounts of the actual controller of the account have not been punished by Alibaba platform for falsifying publications qualifications. (E-commerce News)

3. Bytes form a food and beverage product team

According to Tech Planet exclusively, Byte has recently formed a food and beverage team in Beijing. According to people close to the inside, food and beverages are mainly new-style tea drinks, and tea drinks in other directions are currently mainly sold to the public. At present, Byte Recruitment’s official website has released relevant recruitment information, including food and beverage product research and development and planning. In response, Tech Planet confirmed by Bytes. A relevant person in charge of Douyin said: At present, Taoyuan Yuye and ByteTea mainly supply the company's internal tea drink demand, and the store is used for the company's live in-buying activities, and there is no external plan yet. (E-commerce News)

4. JD Technology announces 20 discounts for six major service measures for small and medium-sized enterprises

On May 11, JD Technology recently announced the "2022 National Small and Medium Enterprise Service Month" work promotion meeting of JD Technology, which has launched the "Enterprise Refuel Package" with six major service measures and 20 special preferential rights to help small and medium-sized enterprises "reduce costs, expand markets, and promote transformation." It is reported that six major service measures include financing support, fiscal and tax management, marketing growth, brand building, digital transformation, and quality management; 20 special preferential rights and interests include corporate loans for small and micro enterprises and merchants, electronic contracts and public cloud products that can be given free of charge to some enterprises. It is understood that in March, JD.com joined hands with the Shandong Enterprise Federation to launch the first national tour, attracting nearly 3,000 small and medium-sized enterprises to participate and revitalize funds of more than 100 million yuan. In April, JD.com joined hands with the China Small and Medium Enterprises Association to launch a special enterprise service event, providing 1-to-1 online special connections to more than 2,000 invited companies and distributing digital transformation products for free. (Yibang Power)

Internet news

5. Youzan announced its first quarter financial report for 2022: New paid merchants increased by 21% year-on-year

According to May 11, today, SaaS service provider China Youzan released its first quarter 2022 performance report, with GMV reaching 23 billion yuan, of which the GMV of non-QuickShou channel maintained a significant year-on-year growth of 25%. It is reported that Youzan's new paid merchants are also returning to growth, with the number of new paid merchants added in the first quarter being 9,621, a year-on-year increase of 21%. It is understood that during the reporting period, Youzan's GMV from SaaS products in stores increased by 70% year-on-year, accounting for 39% of the overall GMV. The number of new paid merchants from SaaS products in stores reached 5,098, accounting for 53% of the total, exceeding the double growth year-on-year. (E-commerce News)

6. Mafengwo: The popularity of cycling in Sichuan, Hangzhou, Yunnan and other places has increased by more than 50% in the past week

According to the news on May 11, Mafengwo City Entertainment Data shows that in the past week, cycling data in Sichuan, Hangzhou, Yunnan, Hainan, Tianjin, Tibet and other places have soared, with an increase of more than 50%. Among them, the popularity of cycling around the lake in Fuxian Lake increased by 100%, and the popularity of Wanning cycling increased by 68%. The post-90s generation is the main component of the travel method of cycling, accounting for 55.6%. (36Kr) Business News)

Cross-border information

7. Alibaba International Station will strengthen the control and governance of Apple-related intellectual property infringement products

On May 11, Alibaba International Station issued an announcement today, suggesting that sellers conduct self-checking of relevant product information. If the authorization is not obtained, do not use the intellectual property rights of the right holder's patent design, trademark, copyright, etc., and immediately stop infringement and actively delete infringing product information. The platform will remove or delete relevant products and information in accordance with relevant rules and impose penalties. The platform will start continuous governance on May 21, 2022. (E-commerce News)

8. Shopify releases e-commerce advertising tool Shopify Audiences

May 11th news, this Tuesday, Shopify officially released its advertising tool - Shopify Audiences. Regarding the specific functions of Shopify Audiences, the official announcement stated, "When merchants list products, they can sync their ads to Facebook and Instagram, and will be promoted to platforms such as TikTok, Snap and Pinterest in the future." Previously, foreign media Business Insider had reported on Shopify's advertising tool project. The report said that Shopify Audiences has collected buyer data from Shopify 1.7 million merchants to help merchants more accurately locate potential buyers on Facebook and Google. It is understood that Shopify has relied on Facebook ads to get traffic for merchants for years, but Apple adjusted its user privacy policy in April last year. (E-commerce News)

9. German luxury retailer Mytheresa's GMV surged 13% in the third quarter

According to May 11, recently, the performance of German luxury retailer Mytheresa in the third quarter ended on March 31 showed that GMV achieved double-digit growth, up 13% year-on-year to 187 million euros, and its adjusted net profit was 5.6 million euros, up from 4.5 million euros in the same period last year. It is reported that Mytheresa said that the performance growth is mainly due to the outstanding performance of the US market, with the strongest growth in GMV, with a year-on-year increase of 41.6%. It is understood that for the latest fiscal year ended June 30, 2022, Mytheresa expects GMV to be between 755 million euros and 775 million euros, with an adjusted EBITDA margin between 9% and 10%. (Yibang Power E-commerce News)

10. Amazon donates over 100 million returned goods to non-profit organizations

According to May 11, Amazon recently announced that through cooperation with the non-profit organization Good360, it has donated more than 100 million returned goods to non-profit organizations, receiving more than 11 million donations, of which 6.9 million people were donated in the United States and Canadian communities in 2021 alone. In Bakersfield, California, nonprofit CityServe and its local partners helped over 20,000 people after receiving donations from Amazon Donations. It is understood that in 2019, Amazon launched the FBA donation program. The program allows sellers to choose whether they are willing to provide qualifying excess and return products to charities. (E-commerce News)