Small and medium-sized merchants become the biggest beneficiaries: Taobao launches free rights center for merchants

      Taobao has undergone many changes this year, including homepage revision, upgraded shopping, and the growth level of online merchants.

      On May 18, it was learned from the 2021 Taobao merchant conference that the "Taobao merchant growth level" that has been rumored by the outside world was officially launched. This move was defined by merchants as Taobao's biggest change this year and the major positive for merchants, mainly involving three changes.

      1. "The biggest benefit of this year": Taobao launched the merchant free equity center for the first time.

      2. "Reduce costs and increase efficiency for merchants": Equity matches the growth level of merchants, and the more they upgrade, the more they have.

      3. "Incentive to small and medium-sized merchants": Official advanced strategies and rights incentives are equally important, and small and medium-sized merchants will benefit more.

      Kaif, head of Taobao industry, said, "In the past, the rights provided by Alibaba to merchants were often scattered among various business departments and the conditions for collection were unclear and were not effectively used by merchants. Now, Taobao has launched the first time in the merchant growth level, transparentizing the growth stage to merchants, and launching a unified merchant free rights center to make the logic of obtaining rights more transparent, and at the same time, it also provides merchants with a transparent growth system and corresponding rights to help merchants grow."

      Industry insiders believe that this move will become a growth booster for many small and medium-sized Taobao merchants and new merchants.

Change 1: Taobao launches the free merchant rights center for the first time

      According to the 2021 Taobao Merchant Conference, Taobao launched the merchant growth level for the first time, integrating resources from Cainiao Logistics, Ant Merchant Bank, Merchant Service Market, Taobao University and other parties, and launched a one-stop free rights center for merchants for the first time.

      It includes 9 free rights and interests including free version of business consultant, registration guarantee for major promotion activities, free Taobao University training courses, merchant tool discounts, logistics delivery discounts, etc., which comprehensively help merchants to better continue operations on the platform.

Change 2: Equity matches the growth level of merchants, the more rights and interests are upgraded

      Taobao merchant growth levels are set to 8 levels from Lv1 to Lv8. The novice merchants who opened stores on the first day are mainly Lv2 sellers.

      "Whether you are an Lv1, Lv2, or Lv8 merchant, the platform hopes to grow with the merchant." Kev said. It is reported that five free rights including free business consultant, Taobao University novice merchant training courses, and promotional activities guarantees can be collected by every merchant from Lv1 to Lv8.

      It is worth noting that Taobao will not only provide every merchant at different levels with rights that meets the development stage, but will also provide more advanced rights to help merchants advance to higher levels.

      For example, the free version of business consultant: merchants at the Lv1-Lv2 level can obtain 6 standard versions of business consultant tools; merchants at the Lv3-Lv4 level can increase their investment in obtaining market insight standard version and some professional versions of business consultant tools; and merchants at the Lv5 and above level can obtain all 14 free versions of business consultant tools.

Change 3: Official advanced strategies and rights incentives are equally important, and small and medium-sized businesses will benefit more

      According to merchants who participated in the test in the early stage, in addition to the merchant free equity center, Taobao merchant growth level has also launched the "official advanced strategy" to provide business guidance for new merchants and also diagnose business problems for old merchants.

      Actual tests show that novices have the opportunity to grow to the Lv4 level within 1 week. Correspondingly, you can obtain additional rights such as the standard version of Business Consultant Market Insight, the 75% discount on early payments from Ant Commercial Bank, Taobao University lecturer quality courses, e-commerce operation courses, etc.

      Industry insiders believe that "this move will become a growth booster for many small and medium-sized Taobao merchants and new merchants." New merchants and small and medium-sized merchants can quickly integrate into the platform to improve their operational capabilities with the help of many free basic rights and interests. When they enter a period of rapid development, they will increase their investment in providing advanced rights to help them reduce operating costs and improve operating efficiency. In this way, a positive driving force for mutual promotion between the platform and merchants has formed, said people in the industry.

      In fact, since the beginning of this year, Taobao official has successively launched no less than 10 specific measures to help platform merchants, especially small and medium-sized merchants, reduce costs and increase efficiency.