#Laogao E-commerce Newsletter#[E-commerce Evening News on September 28]

Evening News: Taobao Live launched 200,000 village broadcasts in September to drive 4 million orders; Douyin Double 11 Good Product Festival launched more than ten gameplay methods; JD.com adjusted the marketing area rules of the homepage "Recommended for You" product chart marketing on the homepage from October 21; Meituan Delivery has provided customization for more than 800 brands; eBay US site launched the "authentic product guarantee transaction" seller protection policy...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao Live launched 200,000 village broadcasts in September to drive 4 million orders

On September 28, the week-long Alibaba "Hot Land Harvest Festival" charity live broadcast ceremony co-organized by Alibaba Charity and Taobao Live has come to an end recently. More than 10,000 rural anchors participated in the event. They allowed Wenchuan's plums, Dali's winter dates, Zhouzhi's kiwis, Huili's pomegranates, Fujian morels and other agricultural products with their own characteristics to go out of the mountains. According to statistics, since September this year, Taobao Live has carried out 200,000 village broadcasts to help consumption and farmers, attracting more than 700 million consumers to watch, and driving 4 million orders. (E-commerce News)

2. More than ten ways to play in Douyin Double 11 Good Things Festival

On September 28, the Douyin Double 11 Good Goods Festival Investment Conference was officially held to all merchants and experts a few days ago. In the information display of the gameplay of big promotions, Douyin platform has launched more than ten gameplays such as cross-store discounts, mall consumption coupons, and deposit pre-sales, which penetrate into specific consumption scenarios and links; taking Double 11 as an opportunity, Douyin's big promotion policies, business tools, and selected alliances have been fully upgraded to help merchants find key to explosion and long-term growth methods. (E-commerce News)

3. JD.com will adjust the marketing area area rules of the homepage "Recommended for You" product chart from October 21st

On September 28, the JD Mai Merchant Center issued a notice stating that in order to create a better "shopping" experience for consumers on the JD homepage and standardize the display of product pictures of "recommended for you", starting from October 21, 2022, any product pictures shortlisted for "recommended for you" on the JD homepage will be reviewed, except for the main body of the product, and the area proportion cannot exceed 1/3. It is understood that from October 21, 2022, the product maps of all JD merchants will first be reviewed by the systematic algorithm to evaluate the proportion of marketing area except for the product subject. When the area of ​​non-product subjects is greater than 1/3, it will be restricted to the homepage "Recommended for You" display. (E-commerce News)

4. JD.com announces the rules for this year's 11.11 promotion

On September 28, JD Merchant Center released an interpretation of the 2022 11.11 promotion rules today. In terms of pre-sale, this pre-sale activity includes traffic investment such as APP homepage resources, venue resources, market foreign investment, etc., and has comprehensively optimized in many aspects such as product layout, equity gameplay, and product capabilities to help the sales of pre-sale products grow. In terms of cross-store discounts, JD.com will launch a dual-level promotion event on 11.11, which will be a 50 yuan discount for every 299 yuan and a 50 yuan discount for every 1,000 yuan discount for every 1,000 yuan. During the event, only one of the same product can be participated in and can be participated in the entire process. (E-commerce News)

Internet news

5. Alibaba Mama releases scientific solutions for four vertical industries

On September 28, Alibaba Mama and 14 ecological agent partners including Qunyi China, Dentsu China, Publicis Group released the "Ali Mama Business Science-Industry White Paper | Business Science Solutions for Four Vertical Industry Flash Consumer Consumer, Food, Consumer Electronics, and Clothing". (E-commerce News)

6. Meituan Delivery has provided customization capabilities for more than 800 brands

In terms of corporate services, Meituan Delivery has provided customized transportation capacity to more than 800 brands such as Starbucks and McDonald's. Meituan Running Erals, which provides same-city delivery services to individual users, has also become the most commonly used errand running brand for consumers. He said that the demand for instant logistics is increasingly spreading from temporary emergency demand to daily leisure demand. At present, Meituan Delivery has cooperated with more than 1,110 Apple authorized stores to provide users with 30-minute new phone delivery service. This year, Meituan's errands completed 2 million flower orders in a single day. (E-commerce News)

7. SF Express upgrades the price insurance service: It only takes half a day from customer claims to completion

According to September 28, SF Express plans to launch a 2.0 version of the insured price service before the peak in November. According to reports, the new insured service will focus on the insured display, claim rules and timeliness for claim. Some insured products launched in the plan will not only pay full losses and full compensation, but also shorten the timeliness and cycles for compensation. It only takes half a day to complete the customer claims to the completion. Specifically, for example, for products with relatively clear value such as 3C electronics, if all damages are all, SF Express will be insured as much as possible, and compensation plans will be added in some damages. For invoices and certificates, SF Express will also provide customized insured products. If you cannot provide value certificates, you can also compensate according to the purchase insured amount and loss ratio. (E-commerce News)

Cross-border newsletter

8. Alibaba International Station’s September Procurement Festival is launched urgently.

Data from Alibaba International Station shows that the demand for heat pump water heaters in the past 90 days has increased by more than 100% year-on-year, and demand is mainly concentrated in European regions such as Germany, Poland, the Netherlands, and the United Kingdom. In addition, the relevant search terms data of Alibaba International Station show that the search volume of power heaters increased by 138.09% year-on-year; the search volume of infrared heaters increased by 96.53% year-on-year. (E-commerce News)

9. eBay US website launches "authentic product guarantee transaction" seller protection policy

On September 28, eBay's US website recently issued an announcement stating that from November 1, 2022, eBay will update the refund guarantee policy and payment dispute handling of "authentic guarantee transactions". Prior to this, eBay required the seller to display at least the city or postal code in the address, and starting from November 1, the seller must provide evidence of shipping to the full address of the certified person. Once the item is marked as received by the certifier, delivering the item to the buyer becomes eBay's responsibility and if there are any delivery issues, eBay will work with the buyer to resolve it. (E-commerce News)

10. AliExpress provides cross-border sellers with 30-day interest-free loans

On September 28, in order to help cross-border sellers overseas Double Eleven this year, AliExpress announced that it will join hands with Ant Commercial Bank to provide sellers with interest-free loans for 30 days. AliExpress sellers can receive it with one click. Just open Alipay, search for "Online Merchant Loan" and click "Welfare" to see the corresponding rights. Ant Commercial Bank will invite merchants that meet the requirements according to the specific circumstances. Merchants can follow the AliExpress backend website letter to view the credit limit. The rights seller can apply for the quota in the name of AliExpress store or in the name of an individual, and the two quotas can be used in the name of a superimposed manner. (E-commerce News)