To build private domain 1-100, just do these things well!

When we open up the 0-1 stage of the private domain, how should the 1-10 or even 100 stages work?

Today we will briefly describe how enterprises can run through the 1-100 stages and attract attention for everyone.

1. Run 1-10

The focus of private domains is to achieve patterning and standardization. First of all, we must do these things well:

All sales staff complete private domain empowerment by 100%, and must help improve conversion rates;

Use tool systems to complete 50% of the operation work and gradually improve human efficiency.

This is why we need mini programs and stores need ERP and other tools that can improve efficiency.

Most of the middle platforms of private domain content can complete 50% of the operation work, and we need to empower all sales staff for the remaining half, among which three things are mainly done well.

1. Share private domain marketing model for training and sharing

2. Distribution of interest mechanisms

If you want the horse to run, you must give enough food. A capable person can make a living anywhere, not necessarily with you. So let him feel that you can get more benefits by working hard on your side.

As bosses, we are just a staff member, and the protagonist of the opera is still an employee. Only by designing the interest mechanism well, not squeezing employees, and not being disinterested in one's own will it be done well.

3. The infrastructure of online operations

Take health products as an example. They will use product benefits to attract traffic through AI outbound calls and SMS to private domains to accumulate precise users.

Then it is undertaken in the private domain Enterprise Micro Account, and the Enterprise Micro Account is allocated to each customer service, giving the customer service a complete operation SOP manual and planning a series of activities to help the customer service maintain their relationships.

Among them, the planning series of activities generally include member day, flash group, live broadcast, cyclical repurchase guidance, etc., and we must constantly establish contact with customers to show our presence.

At the same time, we must also give customers the value they need . This is the top priority. It cannot be said that marketing is for the sake of marketing and advertising for the sake of advertising. No one is willing to be advertised, but if you give customers something valuable, then the degree of acceptance will be different.

We must focus on managing the user life cycle, and then maintain high-net-worth users to generate repurchase.

In this process, the number of groups is not the key, it mainly requires the management and maintenance of personal IP. Personal IP refers to shopping guide IP, expert IP, founder IP, etc. As the name suggests, expert IP is to output professional content. Shopping guide IP is to guide from the user's perspective and provide appropriate suggestions.

No matter what type of IP it is, it must intervene in the form of "serial activities" to generate phased intervention and maintain stickiness. This stage will last for 1-2 years.

All those who work in private domains should know that you cannot be a person who wants to cut leeks. You must be a long-termist, so that you can ultimately achieve business modeling and standardization.

The specific manifestation of modeling and standardization is:

First, we need to establish a private domain content center, such as unified distribution of activities and content to traffic pools of various private domains, shopping guides from various channels, etc.

Secondly, establish the operation capabilities of private domains, including the proportion of the application tools we mentioned exceeding 50%, so that more than 20% of users can purchase our multi-category products and more than 40% of users can complete the repurchase of single products.

By doing this, we can basically judge that the stages of 1-10 have basically been completed.

2. Open 1-100

The focus of private domains at this stage is to reduce efficiency and use algorithms to drive them.

This stage usually takes 3-5 years to implement automatic algorithm recommendations and management operations including data.

In the end, more than 90% of the operational work of product recommendations, content push, basic communication, etc. through algorithms are completed , and the remaining 10% are completed through our manpower, such as completing the creativity of content production activities, and in-depth communication operation work.

During this period, the most important thing is to adjust the organizational structure, with the core being the department of growth data.

This is also what we have always emphasized that data assets are very important. In the future, all operational and marketing methods will be formulated through our data, rather than being used as they do in public domains.

At this time, as the boss of the company, including the business leader, you must figure out that strategy is never empty talk. What is behind tactics is an accurate research ability, a strategic vision, a solid technical ability, including tactical tactics, strong service ability, and continuous value creation.

There are only two types of business operations: product business and traffic business.

Product business is to make things; traffic business is to sell things, and someone has to buy them when they are sold, which requires cheaper and more reusable traffic.

This is also the reason why you do a private domain. It is not a one-day effort to do a private domain, but a traffic pool that requires long-term cultivation.

As it turns out, those companies that have been working in private domains for a long time have indeed achieved success. Of course, it is not too late to start working in private domains now. I hope that all corporate leaders and business owners will implement the private domain as soon as possible.

3. Team building

Currently, many companies have two ways to build private domain operation teams:

One is to find a third-party company to accompany you;

Another way is to build a team through recruitment.

There are usually two forms of cooperation between third-party companies, one is called enterprise joining service . There are many misunderstandings here, and many people will ask whether private domains can be operated on behalf of others?

You should know that private domains are a very refined operation. Agency operations mean that your data and customers are in the hands of others. In other words, others can do it directly by themselves, so why do you still make money?

So, don’t think that private domains can operate on their behalf.

Back to the topic, the so-called enterprise-entry service is based on the business characteristics of your company. A third-party company will provide a customized service. It may send employees directly to your company for guidance to help the company operate private domain traffic and monetize it.

This method saves effort, but it only doesn't save money. The monthly expenses are basically from 10,000 to 200,000 yuan , and it is not 100% successful. The most important thing is that it has no sustained value to the company.

Because after the cooperation between the two parties is terminated, you will find that this business may be reset to zero.

The second type is called running-in service , which means that according to the actual needs of the company, third-party companies are responsible for formulating some standardized private domain operation plans to assist enterprises in talent selection and training.

This is a continuous run-up cycle with an annual cycle. The charging standard for the implementation of the entire project is generally 20,000-50,000 yuan per month.

The advantage of partnering third-party companies is that they take effect quickly, which can help enterprises complete the construction of private domain systems as quickly as possible and reduce the trial and error costs of enterprises.

Another way is that the company builds its own team. Compared with third-party companies, building its own team is slower to achieve.

It is obvious that it takes a lot of time and labor costs for companies to recruit suitable talents, and there will be certain trial and error costs.

At the same time, companies lack experience and are prone to step on the thunder, and the cost in the first half of the year will not be less than 300,000 or 500,000.

Despite this, building a team by yourself also has advantages that third-party cooperation does not have.

That is, once it is successfully built on its own, it will have a promoting effect on the long-term development of the company. After all, a self-built team is the company's core asset.

The word "core assets" has great energy and can inject a steady stream of energy and motivation into the enterprise. Moreover, the company can achieve better independent control in terms of operation and management, and the people trained by themselves are more suitable for the company's soil.

Whether it is a third-party cooperation or a company's own team building, both methods can be used together.

Ask a third party to help you cultivate talents and overcome the 0-1 and 1-10 stages. After you run through, you will also know what to do.

In addition, team matching is also divided into high-end and low-end.

High-level allocation means that the team must first have a private domain operation leader, and then divided into several groups, such as content group, planning group, operation group, data analysis group, product selection group, etc. These teams can help you undertake, edit your Moments, operate WeChat groups, and output official accounts and video accounts.

Low-end configuration , only 2 people, one content, and one customer service. There is a private domain department engaged in the education industry, with 12 people, each of whom is responsible for a different school, which means that everyone is responsible for it, which means that such configuration can indeed operate a private domain system with the lowest threshold.

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The above is the construction method of private domains 1-10 to 100 that I shared with you this time. I hope it can help the company. As you enter 2023, private domains can be said to be the basis for many companies to maintain stable income. If you have not made any arrangements yet, then we suggest you hurry up!