#Laogao E-commerce Newsletter# [June 12 E-commerce Morning Newsletter]

Morning information:

1. The number of registered products for Taobao Good Price Festival in 618 exceeded 10 million;

2. Oriental Selection Sichuan special broadcast has sold more than 10,000 products in 4 hours;

3. Alibaba has added RMB counters;

4. JuRan Home "Old Wang is Coming" 618 Taobao live broadcast orders increased by 32,000 yuan year-on-year;

5. Two new project details are added to the eBay Canadian Coin and Gold Bar category;

...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. JuRan Home "Old Wang is Coming" 618 Taobao live broadcast orders increased by 32,000 yuan year-on-year

On June 11, the live broadcast of Juran Home Taobao live broadcast room "Old Wang is here" started on June 8. The live broadcast report showed that the number of live viewings during the event was 6.28 million, an increase of 165% year-on-year; the number of new fans was 7.02 million, an increase of 294% year-on-year; the number of orders in the live broadcast room was 3.02 million, an increase of 121% year-on-year. According to reports, the live broadcast event of "Old Wang is here, furniture and appliances are traded for new" is composed of 10 first-tier brand bosses including Wang Linpeng, chairman of Juran Home, Wang Bing, president of Minhua Holdings Group, Sheng Yan, vice president of Musie Group, Zheng Guoqiang, general manager of Mengbaihe Investment, and Tang Guohai, chairman of Qisheng Technology Co., Ltd. (Jiran Home Group)

2. JD Health held a PLUS ceremony: 1,500 pharmaceutical brands PLUS users' transaction volume increased by more than 100% year-on-year

On June 11, JD Health held a PLUS ceremony. Data showed that on June 8, the transaction volume of PLUS users increased by 38% year-on-year, and the number of PLUS users sold by more than 48% year-on-year. The transaction volume of PLUS users who received a super subsidy of 1,450 yuan increased by 3.8 times year-on-year. Data shows that on June 8, the transaction volume of Dong'e Ejiao PLUS users increased by more than 15 times year-on-year, the transaction volume of Tongrentang PLUS users increased by more than 10 times year-on-year, the transaction volume of nearly 1,500 pharmaceutical brands PLUS users increased by more than 100% year-on-year, and the transaction volume of more than 500 nutrition and health care brands PLUS users doubled year-on-year. It is understood that at the end of the first quarter of this year, the number of users of JD.com PLUS has exceeded 35 million. (China Radio and Television)

3. Simba Xin Youzhi: Xinxuan will continue to help promote landmark brand and upgrade the e-commerce supply chain

On June 11, according to Xinxuan’s official Weibo post, on June 9, the Heilongjiang Provincial Department of Commerce, the Provincial Forestry and Grassland Bureau and Xinxuan Group jointly hosted the “Xinlongjiang·Xinxuan Group Heilongjiang Provincial Product Selection Conference”. Xin Youzhi, Chairman of Xinxuan Group, President Xin Ku, CEO Guan Qian, and co-founder Zhang Xiaoshuang attended the meeting. Xin Youzhi was awarded the "Longjiang Good Goods Recommendation Officer" certificate issued by the Heilongjiang Provincial Department of Commerce. Xin Youzhi said that we should treat agriculture and food with the ultimate attitude. Xinxuan Agriculture is not a project, but a mission. (Xinxuan official Weibo)

4. Douyin Life Service launches the "Haohao Travel Festival" for the hotel and tourism promotion IP

According to reports, the Haohao Travel Festival officially announced the investment on June 1. As a heavyweight, full-category digital promotion event held by the Douyin Life Service wine travel industry during the summer, it will deeply combine the current travel scenarios and will work with different merchants to formulate different travel plans for consumer groups. Through more popular routes, more discounted products, and more accurate reach, it will help merchants achieve the integration of business product efficiency in this event. (TikTok Life Service Business Observation)

5. The number of registered products for Taobao Good Price Festival exceeded 10 million

On June 10, the number of registered products for the 618 Taobao Good Price Festival has exceeded 10 million, and pants, dresses, polo shirts, mobile phone cases, building blocks, floor mats, accessories, etc. have become popular categories. The infusion of a large amount of traffic has attracted the rapid growth of registered merchants and products, and has also attracted more consumers to place orders for small sellers. (Whip the Cow)

6. Oriental Selection Sichuan Special Series broadcast 4 hours ago, sales of multiple products exceeded 10,000

According to June 10, Oriental Selection held a live broadcast special session of "Oriental Selection Sichuan Tour" from June 9 to 10. After the broadcast started at 8 a.m. on June 9, the number of online visitors in the Oriental Selection live broadcast room continued to exceed 100,000, and many Sichuan products were sold out after only 10 minutes on the shelves. As of 12 noon on June 9, the shopping cart in the Oriental Selection Live Broadcasting Room showed that the sales of 15 Sichuan products had exceeded 10,000 orders. During this live broadcast, Sichuan local brands such as Jule Milk, Shengdile Egg, Panda Silver Jewelry, Nanxi County Dried Tofu were popular. (Cover News)

Internet news

7. Musk: Twitter will start sharing advertising revenue with creators, with the first total of $5 million

On June 11, Twitter boss Elon Musk said on Friday local time that Twitter will soon start paying certified content creators the revenue generated from advertising in their tweet comments, with the first payment amount being about $5 million. In March, Musk said the messaging service earns 5 to 6 cents an hour from users' attention, and that number could rise to 15 cents or more if there are more relevant and timely advertising. (Global Market Report)

8. Alibaba adds RMB counter

On June 11, Alibaba issued an announcement that the additional RMB counter of the company will take effect on June 19, 2023. From the effective date, the Company Securities will have counters denominated in Hong Kong dollars and RMB and shall be designated as dual counter securities by the Hong Kong Stock Exchange in accordance with Hong Kong Listing Rules. The code of RMB counter stock is 89988; the English shares are abbreviated as "BABA-SWR"; the Chinese shares are abbreviated as "Alibaba-SWR"; each unit of buying and selling is 100 shares. (Snowball)

Cross-border newsletter

9. Two new project details for eBay Canada Coin and Gold Bar category

eBay Canada has released an announcement stating that based on the seller's feedback, eBay Canada has launched new project details for listing in the coin and gold bar categories. The two new project details, Fineness and Composition, help eBa determine the taxes and fees generated by product transactions under the coin and bar categories. eBay encourages sellers who publish items in the Coin and Bar categories to re-review lisitng and add these two project details. eBay provides a number of batch editing tools that enable sellers to review and update project details on item listings. (ENECNEWS)

10. Amazon and Target release a Notice of Release due to Canadian Wildfire

According to foreign media reports, as thick smoke caused by Canadian wildfires floated to blockbusters in the northeast and midwestern United States, New York, Washington and Baltimore, Maryland, have all suffered the worst air pollution in recent decades. Yesterday, Amazon and other e-commerce platforms announced that they would suspend delivery services in affected areas. An Amazon spokesman said that given the safety of employees, the company will reduce delivery tasks for delivery drivers in severe air pollution areas and provide them with N-95 masks. At the same time, Amazon encourages delivery drivers to return to the delivery station in time when they feel uncomfortable. A Target spokesman said its contactless order pickup service called "Drive Up" may not be able to continue operating in areas with severe air pollution. The company said customers can check the Target mobile app to determine whether nearby pickup points are operating normally. (Yien.com)