#Laogao E-commerce Newsletter# [June 9 E-commerce Evening News Brief]

Evening information:

1. Taobao and Tmall open the internal testing of "Treasure Popular Stores" plan to invite 50,000 merchants to participate at the end of June;

2. New "group bids" will be released in the field of live short videos on online performances and include the "teenage model" in the standard;

3. WeChat strengthens the standardized operation of micro-short drama mini programs to deal with 79 illegal mini programs;

4. Tencent Holdings will launch RMB counter on June 19

5. Amazon European site simplifies the review process of new sellers’ qualifications KYC;

...

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E-commerce newsletter

1. Youzanqi Micro Assistant's ability to accelerate the public-private efficiency of video account

On June 9, Youzan Qiwei Assistant's ability is new. Through the video account fan increase plan, it realizes one-click marking + automatic customer service reply + push exclusive welcome speech, helping merchants quickly settle video account users as Qiwei friends and achieve subsequent accurate and personalized operations. Specifically, Qiwei Assistant directly connects to the video account, and two major scenarios guide public to private. (Youzan New Retail)

2. WeChat strengthens the standardized operation of micro-short drama mini programs. A total of 79 illegal mini programs were dealt with.

According to the relevant national laws and regulations and the relevant provisions of the "Tencent WeChat Software License Service Agreement" and "WeChat Mini Program Operation Specifications", the platform has recently taken measures to deal with micro-short drama mini programs that do not meet the main qualification conditions, have not registered the program compliance, or have bad-oriented values, and has dealt with 79 illegal mini programs. (WeChat Coral Safety)

3. Kuaishou e-commerce handled and guided private transactions to more than 2,700 merchant experts in May.

On June 9, Kuaishou E-commerce recently announced the violations of special governance and guidance on private transactions. In May, the platform dealt with more than 2,700 merchants/experts who have guided private transactions many times. Kuaishou E-commerce stated that in order to maintain the platform's ecological environment, protect the legitimate rights and interests of users and the platform, and provide users with a better transaction experience, the platform prohibits merchants/experts from guiding private transactions during e-commerce live broadcasts. (Kuaishou E-commerce)

4. Taobao and Tmall open internal testing of "Treasure Popular Stores" plan to invite 50,000 merchants to participate at the end of June

On June 9, Qianniu Toutiao official account disclosed that Taobao and Tmall launched the internal test of the "Treasure Popular Store" plan at the end of April, encouraging merchants to increase their investment in private domains, so that merchants who constantly provide consumers with better consumption scenarios will receive more support and rewards. At the end of June, Taobao and Tmall planned to invite 50,000 merchants to participate. In mid-to-early May, the first "Treasure Popular Stores" list to participate in Taobao and Tmall's internal beta was officially released. Merchants on the list will receive more platform incentives to help their private domain growth. (Qianniu Headlines)

Internet news

5. New "group bids" are released in the field of live short videos on online performances, and the "teenage model" is included in the standard

On June 9, two group standards, "Operation Service Requirements for Online Performance Platforms" and "Operation Service Requirements for Online Performance Brokerage Agency Operation Service Requirements" drafted by relevant member units in the field of online performance organized by the China Performance Industry Association, were officially released a few days ago. One of the two group standards released this time, "Website Performance (Live Broadcast) Platform Operation Service Requirements", mainly stipulates the basic requirements of online performance (Live Broadcast) platform operation services and practitioners, and puts forward specific requirements for platform operation, content management, anchor services, and user protection for minors. (Online Travel News)

6. Tencent Holdings will launch RMB counter on June 19

On June 9, Tencent Holdings issued an announcement that the company's shares have been designated by the Hong Kong Stock Exchange Co., Ltd. as a dual-counter securities under the Hong Kong dollar-renminbi dual-counter mode, and the Hong Kong dollar-renminbi dual-counter mode will be launched on June 19, 2023. (Snowball)

7. Meituan set up a new technology company in Kunming with a registered capital of US$30 million

According to the news on June 9, Tianyancha App, Kunming Tuanqi Information Technology Co., Ltd. was established recently. The legal representative is Sun Keqing, with a registered capital of US$30 million. Its business scope includes Internet of Things technical services, shared bicycle services, electric bicycle sales, bicycle repairs, bicycles and spare parts retail, etc. Shareholder information shows that the company is wholly owned by Xigua Limited, a subsidiary of Meituan. (Tianyan Check)

8. Chabaidao completed valuation financing of nearly 18 billion yuan and made a profit of approximately 900 million yuan last year.

On June 9, 36Kr learned from many investors that Cha Baidao has completed a round of financing with a valuation of nearly 18 billion yuan. It is understood that Cha Baidao started this round of financing as early as last year, and its valuation has also changed several times. In April this year, it was being raised at a valuation of about 17.5 billion yuan. According to the scale, Cha Baidao is the top 4 brand of Chinese tea beverage chain brands. According to CCFA statistics, as of October 2022, the number of Cha Baidao's stores nationwide was 6,110, and the ones ahead of them were Mixue Bingcheng, Gu Ming, and Shu Yi Shaoxiancao. (36Kr)

Cross-border newsletter

9. Amazon Europe Station simplifies the review process of new sellers’ qualifications KYC

6月9日消息，亚马逊欧洲站大部分新注册卖家上线前KYC审核流程将大幅简化，此前，在亚马逊欧洲站上线前需先提交多项公司和个人资料供审核。如今流程简化后，大多数卖家在完成注册和基本开店资质审核后，可在卖家平台切换到欧洲站、完善受益人信息后，无需提交更多的材料，即可通过简化的审核，立即开始在欧洲站的销售之旅。以下情況，卖家需要提供相应的材料和信息，进行KYC审核。（亚马逊全球开店）

10. Amazon and Target will shorten delivery routes in areas affected by air quality

According to reports, Amazon said on Thursday it would shorten delivery routes in areas affected by air quality, and Target also said its contactless pickup service may not operate in the worst-affected areas. It is understood that hundreds of forest fires are burning in most parts of Canada, and the country ushered in the worst wildfire season ever, pushing smoke to the eastern United States, shrouding several cities in thick yellow haze. On Wednesday, New York City's air quality was considered the worst in the world. (NetEase News)