#Laogao E-commerce Newsletter# [February 14 E-commerce Morning News]

Morning information:

1. Central Document No. 1 in 2023: Encourage the construction of live e-commerce bases for agricultural and sideline products;

2. A warehouse land in Chengdu was auctioned for over 600 million yuan on JD.com;

3. Vipshop will release its 2022 financial results before the US stock market on February 23;

4. The number of new merchants in 1688 achieved a year-on-year triple-digit growth;

5. Shandong will issue a three-year action plan for cross-border e-commerce to rise this year...

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E-commerce newsletter

1. Vipshop will release its 2022 financial results before the U.S. stock market trading on February 23

On February 13, China's online brand discount retailer Vipshop Holdings Co., Ltd. announced today that it plans to release its fourth-quarter and full-year financial results for the year before the opening of the US market on February 23, 2023. The company will hold a conference call at 7:30 a.m. Eastern Time on Thursday, February 23, 2023, and 8:30 p.m. Beijing time to discuss financial results. Previously, while announcing unaudited financial results for the third quarter of 2022, the company also disclosed its performance guidance for the next quarter. It is expected that the company's total net income in the fourth quarter of 2022 will be between RMB 30.7 billion and RMB 32.4 billion, a year-on-year decrease of 5%-10%. (Vippshop)

2. Kuaishou e-commerce’s “Trust Shopping” tag enters the product selection center

On February 13, Kuaishou e-commerce’s “Trust Shopping” tag entered the product selection center. It is understood that Trust Gou is the first service IP launched by Kuaishou E-commerce, which provides endorsements for product dimensions and merchant dimensions for C-end users. The product selection center is the core tool used by experts to select products and sell goods. It can provide experts with a huge commodity pool. In the environment of increasing trust and purchasing labels, experts can choose the products that suit them to carry out sales, allowing experts to select goods efficiently and quickly. (Kuaishou E-commerce)

3. Central Document No. 1 in 2023: Encourage the construction of live e-commerce bases for agricultural and sideline products

On February 13, the "Opinions of the Central Committee of the Communist Party of China and the State Council on Doing a Good Job in Key Work on Comprehensively Promoting Rural Revitalization in 2023" pointed out that new rural industries and new business formats should be cultivated. Continue to support the creation of agricultural industry-strong towns, modern agricultural industrial parks, and advantageous and characteristic industrial clusters. Support the construction of the national rural industrial integration development demonstration park. Implement the quality rural leisure and tourism project and promote the quality improvement and upgrading of rural homestays. Improve the standardization and standardization of industries such as clean vegetables and central kitchens. (Beijing Daily)

4. The number of new merchants in 1688 achieved a year-on-year triple-digit growth

According to reports on February 13, on February 10, the number of new merchants entering 1688 achieved a triple-digit year-on-year growth, nearly 20% exceeding the number of new merchants on Double 11 last year. It is reported that since 1688 launched the "double guarantee" plan to guarantee customer acquisition and order guarantee, the number of new member merchants with the three major member products of Chengxintong, Powerful Merchants and Super Factory has continued to rise sharply. Most of the newly settled merchants are the source manufacturers of the industrial belt and the new startups within one year of establishment. (Yangcheng School)

5. In 2022, Ningbo City achieved a total of 299.91 billion yuan in online retail

According to data released by Ningbo E-commerce Promotion Association, from January to December 2022, Ningbo achieved a total of 299.91 billion yuan in online retail, a year-on-year increase of 6.6%. In December 2022, Ningbo achieved online retail of 43.86 billion yuan, a month-on-month increase of 9.3%. Specifically, Ningbo's top three industries with online retail sales are 3C digital, clothing, shoes and bags, and home decoration, accounting for 41.6%, 15.2%, and 14.9% respectively; the total online sales of the three major industries is equivalent to 71.7% of the total online sales of Ningbo. (Ningbo E-commerce)

Internet news

6. Dingdong Maicai's revenue in the fourth quarter of 2022 is 6.2 billion yuan

In the fourth quarter of 2022, Dingdong Maicai's GMV was 6.7695 billion yuan, a year-on-year increase of 12.7%; product revenue was 6.138 billion yuan, a year-on-year increase of 13.4%, mainly driven by the increase in average order value; service revenue was 62.7 million yuan, a year-on-year decrease of 9.9%, mainly due to the company's active optimization of its membership structure to acquire and retain higher-value users. In the quarter, Dingdong Maicai's operating income was RMB 52 million, while the operating loss in the same period of 2021 was RMB 1.0733 billion; the net income was RMB 49.9 million, while the net loss in the same period of 2021 was RMB 1.0963 billion. (Dingdong Maicai)

7. A warehouse land in Chengdu was auctioned for over 600 million yuan on JD.com

According to news on February 13, JD Auction showed that recently, a warehousing land assets in Xinjin District, Chengdu, which were disposed of by the Chengdu Intermediate People's Court, were publicly auctioned. After nearly 30 hours of fierce bidding, the starting price of 195.8 million has soared from 195.8 million yuan, attracting nearly 10,000 people. After 706 bids, it finally won the 706 bids and at 15:39 on February 9, Sichuan Luhai Yungang Group Development Co., Ltd. was acquired at 601.3 million yuan. The transaction price far exceeded the estimated price of 270 million yuan, and the premium was as high as 410 million yuan. The auction is the right to use the storage land, as well as the above-ground buildings, machinery and equipment, and other properties located at No. 13, Dengjiasi North Road, Puxing Town, Xinjin District, Chengdu. (China.com Technology)

Cross-border newsletter

8. Marcelo Claure becomes Chairman of SHEIN Latin America Business

SHEIN announced on its official website that it has appointed Marcelo Claure as Chairman of SHEIN's Latin America business. In this new position, Claure will oversee the company’s strategic and stakeholder affairs in Latin America and work closely with SHEIN’s management team. Claure will also lead the establishment of the SHEIN Latin America Advisory Committee to help provide local expertise and serve as chair, and invest $100 million in SHEIN. (Yien.com)

9. Shandong will issue a three-year action plan for cross-border e-commerce to rise and develop

Carry out global tours for new foreign trade formats, build a docking platform through the exhibition, and guide cross-border e-commerce platforms in the province, market procurement trade entities, public overseas warehouses, overseas economic and trade cooperation parks, etc. to jointly participate in the exhibition with foreign trade enterprises to amplify the exhibition effect. The "Three-Year Action Plan for the Jumping Development of Cross-border E-commerce in Shandong Province" was issued, and the implementation plans for the comprehensive pilot zones of Jining and other seven cities were issued. Focus on characteristic industrial belts such as textile and clothing, bearings, fitness equipment, commercial kitchenware, etc., and carry out the "industrial cluster + cross-border e-commerce" cultivation action. Holding Shandong Cross-border E-commerce Ecological Conference, China (Shandong) Cross-border E-commerce Trading Expo, and Yellow River Basin Cross-border E-commerce Expo. (Qingdao Cross-border E-commerce Association)

10. Amazon CEO promises to double the construction of physical grocery store business

On February 14, Amazon CEO Andy Jassy promised to double the construction of the physical grocery store business, although the business has performed poorly recently. (Cailianshe)