#Laogao E-commerce Newsletter# [February 13 E-commerce Evening News]

Evening information:

1. The food commission rate for Douyin’s group purchase software service fee policy in 2023 will be effective at 2.5%;

2. Taobao Alliance’s “tool service providers” open to recruitment;

3. Lazada launches new marketing tool "on-price";

4. Survey: Shopee's revenue in Brazil in 2022 will reach 2.1 billion reais;

5. The first appearance of the Temu Super Bowl advertising in Pinduoduo cross-border e-commerce...

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E-commerce newsletter

1. Taobao Alliance "Tool Service Providers" opens recruitment

On February 13, in order to support the improvement of ecological Taobao customer business efficiency and the expansion of new business models, Taobao Alliance is now recruiting several tool service provider teams for each tool business model. Only developers who meet the recruitment rules apply to create tool service provider AppKey, and the newly introduced tool service provider will open the "service provider" version API interface required for the corresponding model. The review cycle for Taobao Alliance’s new admission is from February 1, 2023 to March 26, 2023. (Taobao customer)

2. Tmall Supermarket Xinjiang Direct Purchase Plan officially launched in Urumqi

On February 13, the Xinjiang direct procurement plan of Tmall Supermarket was officially launched in Urumqi today. Tmall traveled to southern and northern Xinjiang, orchard farms, and fields to directly harvest more Xinjiang specialties from the source to create 10 million-level industrial belts such as Tianshan flour, mutton fat seed rice, and sea buckthorn juice. On the same day, the Xinjiang Pavilion of Tmall Supermarket was officially launched, and the number of brands will be introduced in the next year will double to more than 150. Consumers can directly access the Tmall supermarket by searching for "Xinjiang" and purchase Xinjiang specialties in one stop. It is understood that due to its unique geographical location and climatic conditions, Xinjiang has rich specialties. (Sina News)

3. Douyin’s 2023 group buying software service fee policy will come into effect. The food commission rate is 2.5%

According to the news on February 13, the "2023 Group Purchase Software Service Fee Policy" previously released by the Douyin Open Platform Team has come into effect this month. Starting from 0:00 on February 1, 2023, the orders paid by users will be charged corresponding software service fees according to the standards in the following table. The game industry category draws commissions based on the product category xPOI category. If the first-level product category is for fun, the commission rate will be determined based on the POI third-level category applicable when the product is on the shelves. All of the above tables are for fun xPOI third-level category: if the product only applies to a single POI, the POI third-level category shall prevail; if the product applies to multiple POIs at the same time, the POI third-level category with the largest number of corresponding POIs shall prevail. (Hong Daohai Chat)

4. Taoxianda launched "Certificate and Photo Package" such as hand-carved flowers and veils during Valentine's Day

On February 13, flower shops in Hangzhou recently entered Taoxianda and opened a one-hour delivery service within five kilometers of the store. According to reports, the Hangzhou flower shop operated by Huaxi, which was the first to settle in Taoxianda, covers the Hangzhou urban area. During Valentine's Day, there are 99 to 11 rose gift boxes, blue aphrodisiacs, white roses, chocolates and other products. Consumers can also receive flower coupons up to 60 yuan, and they can be delivered to the door one hour after placing an order. (China Radio and Television)

Internet news

5. Ele.me releases the 23rd edition of "College Love Picture Book"

According to the news on February 13, Ele.me recently released the 23rd edition of "College Love Picture Book" shows that the way of expressing feelings of "take-out" is still very popular among college students born in the 2000s, especially for the inter-school party. Zhejiang University is still the most "popular" university, and the amount of milk tea being fed ranks first in the country. But compared with the top ten barbecue and pizza among the top ten in previous years, coffee and medicines have ranked among the top ten in the category for the first time. From February 11 to February 14, Ele.me also launched welfare activities such as redeeming foodie beans for flower bouquets and grabbing 100-yuan flower coupons in time, adding more surprises to flower takeaways. (China.com Technology)

6. Make a friend to set up a friend technology company

According to the news on February 13, Tianyancha App shows that recently, Hangzhou Zhengyou Information Technology Co., Ltd. was established with a registered capital of 100,000 yuan. The legal representative is Cheng Chen. The business scope includes information system integration services; organization of cultural and artistic exchange activities; enterprise management consultation; advertising production; occupational intermediary activities, etc. Shareholder information shows that the company is wholly owned by Hangzhou Jiaogefu Education Technology Co., Ltd. (Tianyan Check)

7. Crazy Brother Yang set up Sanlang e-commerce company in Hefei

According to the news on February 13, Tianyancha App showed that recently, Hefei Sanzhelang E-commerce Co., Ltd. was established with a registered capital of 1 million yuan. The legal representative is Yu Tianqi. The business scope includes Internet sales; personal Internet live broadcast services; organization of cultural and artistic exchange activities; cultural and entertainment broker services; education consulting services, etc. The equity penetration diagram shows that the company is wholly owned by Hefei Sancheyang Network Technology Co., Ltd., and the crazy little brother Yang Zhang Qingyang is the suspected actual controller. (Tianyan Check)

Cross-border newsletter

8. The first show of the Temu Super Bowl advertising in Pinduoduo cross-border e-commerce

On February 13, Pinduoduo's cross-border e-commerce platform Temu put a 30-second advertisement in this Super Bowl titled "Shopping like a billionaire." Temu has become one of the youngest advertising brands in Super Bowl history. (Pinwan)

9. Lazada launches new marketing tool "on-price"

According to news on February 13, some media reported that Lazada's new marketing tool "on-price" has been fully launched. "Fixed price" refers to a fixed price for bundled sales. A lower price can attract more buyers and increase customer orders. Buyers can choose any X items from the product pool and enjoy a fixed price, such as buying any 3 items for $9.9. It is understood that "only price" can help sellers improve product click-through rate, improve consumer shopping experience, improve product sales, and increase the number of items in a single order. (DNY321)

10. Survey: Shopee's revenue in Brazil in 2022 will reach 2.1 billion reais

According to a survey conducted by Aster Capital, Shopee's revenue in Brazil reached 2.1 billion reais in 2022, ranking fifth among Brazil's e-commerce platforms. In the 2022 revenue ranking of Brazilian e-commerce platforms, Shein ranked first with 7.1 billion reais, followed by Mercado Livre, Magazine Luiza and Dafiti. It is understood that Shopee entered the Brazilian market in 2019. Shopee's parent company Sea revealed in its fourth quarter 2021 financial report that Shopee's revenue during the financial report period was US$70 million. (AMZ123)