Will Taobao customers affect the normal operation of the store?

　　Taobao customer promotion has multiple aspects and multiple ways. If the data has not increased, it means that we have not found the right direction. However, some merchants have found the right direction. After the Taobao customer traffic is operational, the effect is very obvious, and then the expenses are reduced, resulting in a decrease in the background traffic. For example, you are concerned about the traffic conversion of popular products, etc. At this time, you need the help of Taobao customers, but relying too much on Taobao customers is not a good thing. So will Taobao customers have an impact on the store?

　　We all know that Taobao regards content marketing as its annual target, so since last year, Taobao customers have gradually faded and have taken effect. The sales generated by Taobao customers are not included in the search weight. Many merchants know this rule, but what many merchants have not noticed is why Taobao customers have run thousands of orders, but still have no search traffic, and still cannot promote it. The problem is here.

　　What kind of customer groups are there for Taobao customer at low prices? If you have done it or are preparing to do it, you can open your customer relationship management and take a screenshot to keep the customer portrait before you make it, and then look at the customer portrait of the store after Taobao customer is made.

　　Now Taobao’s traffic distribution is all about thousands of people. The products we see are recommended to similar consumer groups based on the dimensions of our purchase, collection, shopping cart products, and other dimensions. After we become Taobao customers, our store population will undergo tremendous changes, so when the system pushes products, it may recommend them to some customers who are exciting to buy low-priced products from Taobao customers.

　　Let’s give a simple example. For example, if your product is usually sold for 100 yuan, then the actual payment price of Taobao customer is 39 yuan. After the Taobao customer promotion is completed, if you sell it for 100 yuan, you will basically not be able to obtain a customer group that often purchases about 100 yuan similar products. The system will push your product to customers who often purchases about 39 yuan similar products. Then think about it, will your product have traffic at this time? Will there be conversions? Speaking of this, everyone has the answer in their minds.

　　In fact, to put it bluntly, Taobao Customer is a serious paid promotion channel for stores that Alibaba has given them. It has no impact on your store. Some people also know that Taobao Customer promotion is good at using Taobao Customer, which will have positive effects and can bring you users.

　　Analyze store operation experience: The successful store operation in the early stage is because you have found the right direction, so you must work hard and persevere. The good ones will only be better. In fact, the input-output ratio of this store's early promotion was 1:10, and the results were already very good. In the end, because they failed to persevere, after changing operators, the accumulated resources were not handled well, and the store lacked awareness and operational experience in Taobao customer promotion, so traffic decline was inevitable. It can be seen how important a professional Taobao customer operation specialist is.

　　Taobao customer promotion can be a powerful tool for the store, but it also requires long-term persistence and investment. If the traffic has increased, if you persist, the effect will only be better. If investment is reduced later, traffic may be exponentially lost.