Evening News: Taobao Live: The proportion of transactions after the Chinese New Year holiday this year increased year-on-year compared with last year; Kuaishou announced the implementation details of Kuaishou store learning rules and points reductions that can be used to offset the cumulative illegal points; JD’s new version of the store will optimize the overall tab structure; Douyin anchor "Yi Ge" has a GMV of 130 million in the past week; JD International imported fresh food products increased by 13 times compared with the previous quarter in the second quarter of this year...
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E-commerce newsletter
1. Taobao releases investment rules for the 2022 Creation Festival
According to August 9, Taobao recently released the 2022 Taobao Creation Festival investment promotion rules. The registration time for sellers and products is from 15:00:00 on August 8, 2022 to 23:59:59 on September 1, 2022. Registration for all activities must be submitted before the "seller registration" can be submitted before the "product registration" is approved. (E-commerce News)
2. Taobao logistics details Danniao becomes a Cainiao to push goods to the door
On August 9, Cainiao has already raised the priority of home delivery to a higher level, and the self-operated Cainiao direct delivery was pushed to the front desk, becoming the main delivery force for home delivery. One of the latest changes is that in the Taobao logistics details, the original page showed that it was delivered by "Danniao", but now it has been changed to "Rainiao Direct Delivery (Danniao)". Cainiao has various ways to deliver goods to the door. In addition to the self-operated Cainiao Direct Delivery, there is also a franchise Cainiao Station that has also joined forces with Tmall and Taobao to continue to promote the door-to-door delivery options at the end. (E-commerce News)
3. JD’s new version of the store will optimize the overall tab structure
Specifically, the daily period of the home page tab: display up to 5 tabs, the order from left to right is selected > Products > Merchant custom tab order or the system default order under uncustomized; display up to 6 tabs in major promotions or special business situations. (E-commerce News)
4. Kuaishou announced the implementation details of Kuaishou’s small store’s academic rules and points reductions that can be used to offset cumulative illegal points
According to August 9th, Kuaishou E-commerce today issued an announcement stating that it was stating. In order to improve the compliance management awareness of merchants/carrying experts, enhance their awareness of platform rules, and provide merchants with more business opportunities, the platform has added a new "reduced points for learning rules". Merchants/carrying experts can obtain points through the "reduced points for learning rules" function to offset the accumulated illegal points. These regulations were issued on August 9, 2022 and came into effect on August 16, 2022. It is reported that the points reduction of learning rules refers to the business rights of merchants and goods experts in Kuaishou stores who violate regulations during their daily business promotion and are deducted by the platform. The total number of illegal points is ≥100 points, and the business rights of the merchants/warrant experts will be permanently closed. In order to enhance merchants' awareness of compliance operations, enhance their awareness of platform rules, and provide merchants with more business opportunities, merchants can obtain points through the "Study Rules and Reduce Scores" function to offset the cumulative violation points. Merchants can learn the rules of the platform through the learning rules and score reduction function to obtain points to offset the accumulated illegal points. The scores obtained through learning rules or courses are called "study scores". After the learning rules and score reduction function is launched, the logic of illegal clearance will be adjusted from "cumulative violation points ≥100 points" to "violating violation points ≥100 points". Violation points = cumulative Violation points - student examination points. (Yibang Power)
5. Taobao Live: The proportion of transactions after the Chinese Valentine's Day holiday increased year-on-year
8月9日消息，淘宝直播表示，今年七夕带动了“浪漫经济”升温，成为拉动消费增长的新势力。不同人群的消费偏好呈现显著的差异化趋势，这也是代际和圈层间不同浪漫理念的体现。后浪们的七夕消费讲究礼轻情意重，重在创意和心意。Z世代人均客单价最低，仅为80后的三分一不到，偏爱高性价比的七夕礼盒。3CE海洋之心礼盒、完美日记七夕织爱信封礼盒、科颜氏男士活力系列保湿套装礼盒等美妆护肤礼盒成为送礼优选。。（电商报）
Internet news
6. Ctrip released the "2022 Summer Car Rental Self-Driving Report": Order volume achieved double-digit growth year-on-year
On August 9, Ctrip recently released the "2022 Summer Car Rental Self-Driving Report". Ctrip car rental data shows that as of now, the number of orders for car rental self-driving tours in summer has surpassed last year, achieving double-digit growth compared with 2021, and an increase of 152% from before the epidemic in 2019. According to Ctrip, Ctrip's domestic car rental business has covered more than 98% of prefecture-level cities, with a total of 4,000 cooperative merchants and more than 2,000 models; at the same time, overseas car rental business has returned to pre-epidemic levels. Ctrip car rental has covered more than 8,000 cities around the world, with 5 million cars available for rent and 80,000 stores. (E-commerce News)
7. WeChat PC version update: Internal beta version supports mobile phone and computer chat history
According to August 9, in the internal beta version of WeChat PC 3.7.6, users can migrate chat records between computers and mobile phones, and after migration, they can browse the merged chat records on their mobile phones or computers. It should be noted that the current migration of chat records requires connection and transmission using a local area network, so the mobile phone and computer need to be connected to the same network environment. (Yibang Power)
8. Douyin anchor "Brother Yi" has a GMV of 130 million in the past week
According to the news on August 9, Xinbian data showed that in the past week, the GMV of Douyin expert "Brother Yi" ranked first; Oriental selected 120 million, ranking second; Qier Leo, third place, ranked third with 91.247 million. According to Feigua data, last week, Brother Yi completed three live broadcasts to sell goods. Two live broadcasts were completed throughout the day on August 7, with GMVs of 46.664 million and 78.237 million respectively. The GMV in one day reached 125 million. The GMV of the next four products are all in the order of 5 million. As of now, Brother Yi’s Douyin account has 26.279 million fans and has received 170 million likes. It is understood that Brother Yi’s real name is Huang Hua and was born in a rural family in Baiguan Town, Lusong District, Zhuzhou City. (E-commerce News)
Cross-border newsletter
9. JD International's imported fresh food products increased by 13 times in the second quarter of this year compared with the previous quarter
According to August 9, JD.com's cross-border e-commerce platform JD.com International's imported fresh food products increased by 13 times in the second quarter compared with the first quarter of 2022, of which ice cream increased by 19 times in June compared with May, indicating that the demand for imported fresh food is strong in the Chinese commodity market. At present, JD.com’s global imported wine category covers more than 170 brands, including beer, wine, sake, whiskey, brandy, etc., and thousands of alcohol products. It is worth mentioning that in June, JD.com's global food sales increased by 150% year-on-year. Wang Yunpeng, general manager of JD.com, said that JD.com International will become the most trustworthy chief growth partner for cross-border merchants, with a more open ecosystem and a continuous improvement in business experience. (E-commerce News)
10. Shopee Japan Branch launches the platform advertising page "Shopee Ads"
August 9th news, today, Shopee Japan Branch released the platform's advertising page "Shopee Ads" on its official website, which will help Japanese cross-border sellers to place advertisements on the Shopee platform. It is understood that Shopee Ads can operate three types of ads: keyword ads, store ads and discovery ads, and machine learning and automation allow any seller to further increase sales through Shopee Ads. Compared with other advertising platforms, Shopee Ads has more than twice the advertising effect. Combined with other promotional activities, it can achieve 2-3 times synergistic effects, which can effectively increase the exposure of products. (E-commerce News)
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