Tmall 618—How to plan pre-sales in stores?

　　As Tmall 618 arrives, merchants are preparing for the intensive preparations, because 618 is not only Tmall will do activities, but also e-commerce platforms such as JD.com and Pinduoduo will conduct large-scale activities on the same day, so 618 cannot be underestimated, but what preparations should we make to fight the e-commerce battle of 618! Let’s take a look at what pre-sale planning needs to do?

　　According to convention, the pre-sale time of Tmall 618 this year is still the same as before, but the activity time for different categories is different. The specific time schedule is as follows:

　　Home decoration category activity time:

　　(1) Deposit payment time: 2018/06/07 00:00:00-2018/06/17 23:59:59

　　(2) Payment time for final payment: 2018/6/18 00:00:00-2018/6/18 23:59:59

　　Meow Fresh Category Schedule:

　　(1) Deposit payment time: 2018/06/05 00:00:00-2018/06/15 23:59:59

　　(2) Payment time for final payment: 2018/06/15 00:00:00-2018/06/15 23:59:59

　　3. Activity schedule for kitchen, home textiles, and home appliances:

　　(1) Deposit payment time: 2018/6/01 00:00:00-2018/6/17 23:59:59

　　(2) Payment time for final payment: 2018/6/18 00:00:00-2018/6/18 23:59:59

　　After understanding the event schedule for each category, let’s take a look at where the registration entrance for the event is? The merchant enters the store backend, finds my marketing interface, enters the main page of the promotion event, and clicks the "Presale Product Application Page to enter the pre-sale registration entrance.

　　Warm reminder: There are certain thresholds for participating in the 618 pre-sale event, and not all Tmall merchants can participate. For specific participation conditions, you can refer to the Tmall large-scale event declaration instructions to find it. Generally, high-quality merchants with high comprehensive rankings are required to participate in pre-sale activities.

　　The specific requirements for pre-sale products on Tmall are as follows: the pre-sale activity price displayed on the product details page, namely the deposit + final payment, needs to be clearly specified, and the deposit must be expanded to a certain extent, such as paying a deposit of 10 yuan, and the final payment is, this deposit can be deducted by 30 yuan.

　　What are the traffic support?

　　1. Tmall

　　Home page focus map, home page top link, search, live broadcast, fan party, Tmall push, member EDM, SMS, site message, Tmall mobile client & Pad and other resources.

　　2. Alibaba Group

　　Taobao, Taobao, Alipay, Wangwang, Taobao Country Edition

　　3. External media

　　Portal websites, vertical websites, video websites, website navigation, search engines, clients, shopping guide websites, mobile phone manufacturers, browsers, various apps, etc., covering PCs and wireless terminals.

　　The specific activity traffic support that merchants can obtain is subject to content agreed upon by Tmall and merchants.

　　Financial support

　　To help Tmall merchants prepare for "Tmall 618", Ant Merchants Bank has launched the Tmall loan fund support policy as follows:

　　1. During the preparation period, merchants can obtain temporary increase in loan amounts to alleviate financial pressure.

　　2. High-quality customers will enjoy lower loan interest rates throughout the process, making it easier to use funds.

　　3. Expand the access rate of financial services, and more merchants will enjoy credit loan access support.

　　4. From May 8 to May 30, an exclusive support solution tailored to merchants' financial needs will be launched.

　　5. For more financial service products, please log in to Tmall to take out a loan.

　　The above are some of the pre-sale planning rules for Tmall this year 618. So we must understand the rules of Tmall in advance in order to fight the 618 battle! For more e-commerce operations , you can learn more about us on the official website!