How can Taobao beginners gain a foothold?

　　1. Professor Zeng Ming of Alibaba mentioned the concept of S2B. My understanding is the relationship between big trees and branches and vines. Big trees (S) provide nutrition (supply chain), and branches and vines (B) compete for the sunshine (market).

　　2. If you want to grow bigger, you must be brave and good at eliminating inferior customers, cultivating high-intentioned customers, and maintaining high-quality customers.

　　3. Marketing strategy actually has two words: "greed" and "fear". The poor are greedy, and the rich are afraid.

　　4. If you want to retain employees, there are actually four requirements: a sense of purpose, a sense of security, a sense of belonging, and a sense of accomplishment.

　　5. The most clever thing about JD.com is its challenger strategy. He implanted a strong signal to everyone: e-commerce, besides Taobao, it is JD.com. Just like Pepsi to Coca-Cola.

　　6. Impulsive consumption will become the norm for consumption. As the differences in similar products decrease and the homogeneity between brands increases, consumers are increasingly unable to distinguish the differences between products (see the same mobile phone market). Consumers will use less and less rationality when choosing brands. Therefore, advertising marketing will become the main way of competition among brands. (Note that it is not that advertising is more important than products, but that no one has a better product)

　　7. The only way to get grassroots Taobao is to start making deep vertical products to cultivate original fans and accumulate capital. When the strength is almost the same, then charge against big sellers.

　　8. Differentiation demands must not be ignored. You need differentiation to open up the gap between similar products in order to let consumers pay attention to you.

　　9. How can Taobao beginners gain a foothold? Even if the market is competitive, there will be market gaps. If you find the market gap and intervene as soon as possible. This is the only thing you can do. Unless you want to burn money or rely on luck.

　　10. 20% of strong brands account for 80% of the market. In business competition, the most important thing is to build your own core advantages. Here, being biased towards subjects is a good thing.

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