#Laogao E-commerce Newsletter #July 22 E-commerce Evening News

　　#Laogao E-commerce News# [E-commerce Evening News on July 22] Tmall announced that it would attract 100,000 Internet celebrities in three years to become the first launchers of new products; Jack Ma: Future trade may be C2B, data-driven, and parcel calculation; JD.com will raise social e-commerce business to a strategic height, with Han Rui responsible; Fortune released the 2019 World Top 500 list: Apple ranks 11th, Xiaomi is on the list for the first time; Kuaishou is incubating new social products such as "Happy" internally...

　　E-commerce newsletter

　　1. Tmall announced that it has attracted 100,000 Internet celebrities to become the first launcher of new products in three years

　　On July 22, Tmall announced that it will absorb 100,000 stars and KOLs within three years, be certified as the "Tmall New Product First Launch Officer", and build a content ecosystem for the first launch of Tmall's new product through the training celebrity training plan. This means that in addition to leveraging the multi-touch marketing of the e-commerce platform itself, Tmall will combine with the internet celebrity economy to extend its tentacles to the content platform to achieve greater value in commercial monetization.

　　Tmall’s entrance on the Taobao mobile app has been directly upgraded to “Tmall new product”. Previously, Tmall announced that the growth rate of new products on its platform in 2018 was twice that of sales across the platform. More than 50 million new products will be launched on Tmall in 2019. In the first half of the year, Tmall has released nearly 30 million new products. (Europe)

　　2. Juhuasuan has reserved 20,000 mu of rice fields to start a smart order poverty alleviation model

　　On July 22, Juhuasuan's plan to deeply transform the agricultural product supply chain "Ju Land" has been further developed and upgraded, and a press conference was held by the rice fields in Fangzheng County, Heilongjiang. Juhuasuan stated at the press conference that in the next two years, relying on Juhuasuan's explosive business power and the ecological power of the entire Alibaba economy, it will build 1,000 Judi land demonstration production areas across the country, incubate 100 characteristic agricultural product brands, help the digitalization of traditional agriculture, and help promote agriculture and poverty alleviation. (E-commerce News)

　　3. Jack Ma: Future trade may be C2B, data-driven, and parcel calculations

　　On July 22, Jack Ma said at the 2019 APEC Business Leaders China Forum that trade in the past was calculated by containers and may be calculated by parcels in the future. The past trade was B2C, and the future trade might be C2B. In the past, it was made in China and in the United States, it may be made in the future. In the past, trade was driven by oil, and in the future, trade may be driven by data. (36Kr)

　　4. JD.com will raise social e-commerce business to a strategic height, with Han Rui responsible

　　On July 22, the social e-commerce business department, which focuses on low-tier cities markets, has been raised to a strategic height by JD.com this year. In terms of business structure, the JD.com Social E-commerce Business Department, established at the end of last year, will soon integrate the two major functions of the WeChat Basic Products Department and the WeChat Platform R&D Group under the Platform Business Center to focus on digging deep into the WeChat market and expanding users in low-tier cities. Han Rui, vice president of JD.com and head of the platform business center of the retail sub-group, was also recently officially appointed as the head of the social e-commerce business department, reporting to Xu Lei, the rotating CEO of JD.com Retail Sub-group. (Tencent.com)

　　5. JD.com product price protection rules: new price protection calculation formula

　　According to July 22, in order to reduce the doubts about merchants' price insurance services and improve the overall satisfaction of merchants, JD.com revised the "JD Open Platform's "Commodity Price Protection" Service Rules", adjusted and improved the scope of application, opening path, non-supported price insurance scenarios and instructions, and added a new price insurance calculation formula. This rule officially came into effect on July 26. (Yibang Power)

　　Internet Information

　　6. Fortune released the 2019 World Top 500 list: Apple ranks 11th, Xiaomi is on the list for the first time

　　On July 22, Fortune magazine released the 2019 World Top 500 rankings, among which Walmart became the world's largest company for the sixth consecutive year. In terms of technology companies, Apple ranks 11th, Amazon ranks 13th, Samsung Electronics ranks 15th, Microsoft ranks 60th, and Huawei ranks 61st. JD.com ranked 139th and ranked first in China's Internet industry. In addition, Gree Electric Appliances (414th place) and Xiaomi Group (468th place) both made the list for the first time. Xiaomi, which was founded for 9 years, became the youngest company among the top 500 companies in 2019. (Financial Headlines)

　　7. Baidu Brain and The Paper jointly create virtual anchor

　　On July 22, Baijiahao and The Paper held a strategic cooperation release and signing ceremony at the 2019 Bund New Media Summit & Let's The Paper Ecological Conference. This time, the original content of "Pengpai News" has been fully entered into Baijiahao. At the same time, with the help of Baidu's artificial intelligence technology, the two parties will jointly create the world's first real-life virtual anchor daily broadcast morning and evening news column, which will be broadcast simultaneously on the Paper Client, Baidu App and Haokan Video terminals every day. (E-commerce News)

　　8. Red Star Macalline: Added Alibaba Vice President Jing Jie and Xu Hong as non-executive directors of the board of directors

　　On July 22, Red Star Macalline issued an announcement today stating that the board of directors reviewed and approved it and agreed to nominate Jing Jie and Xu Hong as non-executive directors of the company's third board of directors, and agreed to serve as a member of the Strategic and Investment Committee under the company's board of directors after Xu Hong was elected as a non-executive director of the company. The announcement shows that Jingjie is currently the vice president and assistant to Alibaba Group, and Xu Hong is currently the special assistant to Alibaba Group’s vice president and CEO. (Yibang Power)

　　9. Kuaishou is incubating new social products such as "Huntuo" internally

　　On July 22, Kuaishou has incubated new social products such as "Huantuo". A person close to Kuaishou commented, "Kuaishou is trying various possibilities and wants to create a product matrix like headlines." "Huantuo" focuses on young people getting out of singleness, which is more like a social game. An insider said that "Huantuo" currently has more than 10,000 DAU, which is a good performance among Kuaishou's new products. In addition, Kuaishou is also incubating short video products similar to Douyin, but it is not the "Kuaishou concept version" that was previously benchmarked against Douyin, and it is incubating a new product similar to Tantan. (36Kr)

　　Cross-border e-commerce

　　10. "4Kmiles", a one-stop service provider for cross-border e-commerce, received an angel round investment of one million yuan

　　On July 22, Shenzhen Siqianli Data Technology Co., Ltd. ("4Kmiles") announced that it had completed a multi-million yuan angel round financing, and the investor was Xintian Venture Capital. 4Kmiles's round of financing will be mainly used to expand the development team and build promotion channels. It plans to set up new office points and R&D teams in Guangzhou, Shenzhen and Hangzhou in the future. 4Kmiles is the world's leading one-stop service provider for cross-border e-commerce, aiming to improve operational efficiency by 300% on the basis of saving operating costs for sellers. (Seller)

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