#Laogao E-commerce Newsletter# [October 8 E-commerce Morning News] Taobao responded to Rockets’ products being removed from the shelves: there is no room for bargaining for sovereignty issues; Taobao data shows that the growth rate of creative consumption among middle-aged and elderly people before the 70s is not inferior to that of post-90s; JD.com’s total revenue during the National Day holiday increased by 260% year-on-year; Meituan’s market value exceeded HK$490 billion, second only to Alibaba and Tencent; Amazon’s search algorithm may deliberately guide its own products...
E-commerce newsletter
1. Taobao responds to Rockets’ products being removed from the shelves: There is no room for bargaining in sovereignty issues
On October 8, in response to the incident of Houston Rockets general manager Morey’s inappropriate remarks involving Hong Kong, any treasure containing the Rockets’ keywords can no longer be found on Taobao and Tmall. In response, a relevant person in charge of the Public Relations Department of Alibaba Group said that as Cai Chongxin said in an open letter to all NBA fans on behalf of the Brooklyn Nets: 1.4 billion Chinese are closely united on issues involving China's territorial integrity and national sovereignty. There is no room for bargaining this issue. (Taobao)
2. Taobao data shows that the growth rate of creative consumption among middle-aged and elderly people before 70s is not inferior to that of post-90s
According to reports on October 7, a set of data released by Taobao showed that in the past year, the growth rate of creative commodity consumption among middle-aged and elderly groups in the "before 70s" has not been lower than that of post-90s, and has become the creative "trend" second only to post-95s. The trendy shoes, which are particularly popular among young people, are also common in the shopping carts before the 70s, and the consumption of trendy shoes among middle-aged and elderly groups has increased by more than 100%. (E-commerce News)
3. JD Home Appliance Store's total revenue increased by 260% year-on-year during the National Day holiday
According to October 4, it is reported that the "National Day Price Reduction" themed home appliance promotion of JD Home Appliance Store was held in more than 12,000 stores across the country. From September 28 to October 2, the total national revenue of JD Home Appliance Store increased by 260% year-on-year, and the year-on-year growth of as high as 320% on October 1. (E-commerce News)
4. Suning National Day Big Data: The amount of old-for-new exchange in all channels exceeds 3 billion
According to October 7, Suning released the 2019 National Day big data today. Data shows that from October 1 to 7, domestic brand sales increased by 16.2% year-on-year, 4 times the sales of imported brands. Among them, the sales of domestic brands of home appliances, small appliances, smart digital, beauty and luggage increased by 38.5%, 25.6%, 15.2%, 163% and 270% year-on-year respectively. In addition, the proportion of domestic mobile phone brands to exchange new products has increased year by year. During the Golden Week, Apple mobile phones have a 14% share of old-for-new products, Huawei mobile phones have a 20% share of old-for-new products, and the overall domestic brand to exchange new products account for 78%.
In terms of home appliances, as of October 7, 2019, Suning.com's omni-channel trade-in amount exceeded 3 billion, and exceeded 300 million during the National Day holiday. Among them, Midea, Haier, Hisense and Meiling have become popular brands for consumers when exchanging old products, with the exchange amounts of 42 million, 34 million, 21.89 million and 10 million respectively. (E-commerce News)
5. Pinduoduo responds: Understand the pressure of two choices faced by merchants
On October 2, the casual snack brand Three Squirrels issued a statement on Weibo last night, saying that it has not opened an official flagship store in Pinduoduo and has never authorized any dealers or stores to sell in Pinduoduo. Following closely behind, beauty brand Han Hou also issued a statement saying that it did not authorize the Pinduoduo store. In response, Pinduoduo's official response said, "Expressing understanding": "At the time when the national celebration and the fireworks are brilliant, merchants were forced to issue a statement saying that the genuine products sold on the Pinduoduo platform "unauthorized" will inevitably be under great pressure." At the same time, it pointed out in the statement that "this year's double (er) ten (xuan) started 10 days in advance, indicating that this year's popularity is different from usual." "If the platform faces greater difficulties in the short term, the greater the intensity of the two choices, the more it will prove that the direction of the platform is correct." (Yibang Power)
6. Changhong Meiling: It will be temporarily removed from the shelves and recall all NBA joint Rockets fans refrigerators
Changhong Meiling issued a statement saying that in response to Houston Rockets general manager Darrell Morey's statement on his personal social platform that harmed the reunification of the motherland, Changhong Meiling expressed extreme anger and strong opposition. From now on, Changhong Meiling will temporarily remove the shelves and recall all NBA joint Rockets fans' refrigerators, and suspend Rockets fans' refrigerator-related marketing activities and publicity. (Securities Times)
Internet news
7. The consumption power of middle-aged and elderly people in the National Day has increased twice as much as possible.
Middle-aged and elderly people are gradually integrating into the era of digital consumption. Alibaba Health data shows that during the National Day Golden Week, middle-aged and elderly users over 40 can be roughly divided into two major camps: "out-of-stay" and "at-home squat". Middle-aged and elderly people over 45 years old are used to using word-of-mouth group purchases or booking milk tea, coffee and other drinks when they are shopping.
Reputation data shows that in addition to liking American style, they also like classic combinations such as latte and caramel milk tea, or new internet celebrity products such as jealous peach and pomegranate Midsummer Dream. However, in the notes, removing sugar and even requiring hot drinks to reflect their health-preserving side. Interestingly, when they bought coffee and milk tea, 73.19% of people bought a two-person package.
According to Tmall Pharmaceutical data, the number of middle-aged and elderly people over 40 who entered offline physical examination institutions for comprehensive examinations increased by nearly twice compared with last year; the growth of middle-aged and elderly people who followed the pace of young people and went to medical beauty institutions for oral care and medical beauty surgeries also reached nearly twice. TechWeb)
8. Meituan's market value exceeds HK$490 billion, second only to Alibaba and Tencent
According to news on October 5, Meituan Dianping (3690.HK) closed up 2.79% yesterday, reaching HK$84.7, setting a new high for listing, with a market value of more than HK$490 billion, reaching HK$491.2 billion, second only to Alibaba and Tencent Holdings. (Sina Finance)
9. National Day WeChat data report released: There are 34.8 million young people on the long holiday, with the largest number in Zhejiang.
On October 8, WeChat officially released the "2019 National Day WeChat Data Report". The report shows that this year, the "holiday home" lifestyle continues, and has increased from 21 million last year to 34.8 million. On October 1, the number of Baibu Youth peaked to a total of 16 million, which may be related to many people watching the military parade at home. Guangdong Province, which has the largest number of young people in Baibu last year, has become "difficult" this year. Zhejiang Province has the largest number of young people in Baibu during the entire holiday, becoming the new "lazy" province. (Titanium Media)
Cross-border newsletter
10. Is it explosive Amazon search algorithm or deliberately directing its own products?
According to US media reports, Amazon adjusted its e-commerce website's search system at the end of last year by optimizing its algorithm. The top search results will give priority to Amazon's own brand products rather than the products that are 'most relevant' to the user's input results.
Amazon can control the manufacturing and distribution of self-operated goods, cutting middlemen and marketing costs, so the Amazon retail team wants to highlight private-branded products in search results to increase profit margins in the e-commerce business, which has also triggered a disagreement between Amazon's internal search team and retail team.
Amazon issued a statement saying: "The US media is wrong. The scoops they get from anonymous sources are not accurate. In fact, we have not changed the algorithm for sorting search results. We provide customers with the products they need, regardless of their own brand or partner merchants. Just like any e-commerce, we will consider the profitability of products on the website, but it is just an indicator and not a key factor driving search results." (Geek Park)
EN
CN
