#Laogao E-commerce Newsletter# [October 17 E-commerce Morning News] Tmall 2020 merchant renewal registration has become the main battlefield for brand growth; JD.com’s three major strategies have been exposed: live broadcast C2M social e-commerce; Fliggy launches new store operation system open to claim during Double 11; Cainiao Gougou and Xianyu launch "Privacy Shipping" to send a hidden address; China’s toy export scale continues to expand year-on-year increase of 16.7% year-on-year...
E-commerce newsletter
1. Tmall 2020 merchant renewal registration has become the main battlefield for brand growth
According to October 16, on the 18th of this month, Tmall will launch an annual merchant cooperation renewal registration. It is reported that as of December 26, after the merchant logs into the Tmall renewal page, it only takes 2 steps to complete the registration within one minute. The renewal effective date is January 1, 2020.
Tmall said that like in previous years, Tmall will continue to provide layered services to different types of renewal merchants to provide them with differentiated services and capabilities. Currently, the number of global brands on the Tmall platform exceeds 200,000. Since the beginning of this year, luxury brands such as Chanel, Tom Ford, Alexander McQueen, MICHAEL KORS, COACH, Tory Burch have arrived to settle in Tmall. In order to cooperate more closely with Tmall, some brands have also set up Tmall offices in Hangzhou. (Tmall rules)
2. JD.com’s three major strategies of Double 11 are exposed: Live broadcast C2M social e-commerce
Recently, JD.com announced the specific gameplay of Double 11 this year, saying that it will focus on three major strategies, through nine major directions such as new products, national interaction, big flash sale, 5G and Jingxi, and set the Double 11 goal of selling 1.2 billion low-priced good products, 200 million C2M (reverse customization) products, and reaching over 500 million users in emerging markets.
It is reported that JD.com's pre-sales time for Double 11 this year will be from October 18 to October 31, two days earlier than last year. The special session will be from November 1 to November 8, the climax will be from November 9 to November 11, and the special return period will be from November 12 to November 15. (Yibang Power Network)
3. Fliggy launches new store operation system to open for acceptance during Double 11
On October 16, Fliggy's "New Travel Alliance" released the 2.0 upgraded version, launching a new store operation system. According to reports, the new store operation system is the first complete user operation system in the tourism industry. It will open up the store's underlying ecosystem and provide merchants with full-function, full-traffic, full-scene, and data-based private domain operation solutions, helping merchants to fully shift from the operation of "goods" to the service and operation of "people", so that merchants can truly have consumers.
Zhao Ying, senior vice president and president of Fliggy, said: "Although the tourism industry is called a traditional industry, we have seen the huge potential for digital upgrading in the industry and the new power of the industry. We hope that partners will harvest not only one order from Fliggy, but also gain brand awareness and brand members, so as to truly realize digital transformation." (Beijing News)
4. Cainiao Gougou and Xianyu launched "Privacy Shipping" and the shipping address can be hidden
On October 16, Cainiao Guagou announced today that it would launch a "Privacy Shipping" with Xianyu. When it is idle, users can hide some addresses when they are sent, personal privacy will be better protected, and express delivery will be more convenient and safe. (E-commerce News)
5. China's toy export scale continues to expand and increase by 16.7% year-on-year
According to the report on October 17, data from the China Toys and Baby Products Association showed that from January to August this year, China's toy exports were worth US$31.524 billion, an increase of 16.7% over the same period last year, far higher than the national foreign trade export growth rate of 6.1% during the same period. Liang Mei, president of the China Toys and Baby Products Association, believes that against the backdrop of rising external environment challenges, China's toy exports have maintained double-digit growth, which shows that China's toy industry has strong resilience, especially technological innovation has accelerated the pace of transformation and upgrading of the toy industry and enhanced the international market competitiveness of China's toys. (Yibang Power)
6. The State Post Bureau announced the operation of the postal industry in September 2019
According to October 16, from January to September, the total business volume of express delivery service enterprises nationwide reached 43.91 billion pieces, a year-on-year increase of 26.4%; the cumulative business revenue reached 527.1 billion yuan, a year-on-year increase of 24.1%. Among them, the cumulative business volume of the same city was 7.83 billion pieces, a year-on-year decrease of 1.7%; the cumulative business volume of the off-site business volume reached 35.07 billion pieces, a year-on-year increase of 35%; the cumulative business volume of the international/Hong Kong, Macao and Taiwan was 1 billion pieces, a year-on-year increase of 27.2%. In September, the business volume of express delivery service enterprises nationwide reached 5.6 billion pieces, a year-on-year increase of 25%; business revenue reached 64.92 billion yuan, a year-on-year increase of 22.2%. (E-commerce News)
Internet news
7. Yahoo will close Yahoo group website: permanently delete all content
On October 17, Yahoo announced that the company will gradually close the Yahoo Groups website, which has been operating for 18 years. Starting from October 21, users will no longer be able to post new content to this website; by December 14, all previously published content will be permanently deleted. Yahoo Group was launched in 2001, basically a combination of mailing lists and Internet forum platforms. Each group can interact on the Yahoo Group website or via email. (Yibang Power)
8. Bilibili statement: The trademark is still being rejected. The small TV trademark is the original.
On the evening of October 16, there was news today that the Bilibili trademark application was rejected because it was similar to the Niconico trademark. In response to this, Bilibili responded. Bilibili said that the double-frame small TV trademark that was rumored to have been rejected online was a brand element used by Bilibili before 2015. Except for some groups of Class 41 trademarks, other double-frame small TV groups have been authorized. The trademark is no longer used. Since 2015, B Station has upgraded its small TV brand elements to its current blue single-frame small TV, and obtained a trademark registration certificate in this category in the same year. (E-commerce News)
9. Bank savings service is launched on the WeChat Pay Wallet Portal
On October 17, the WeChat Pay Wallet portal launched a bank savings (only visible to some users). Click on bank savings to jump to the Industrial and Commercial Bank of China deposit products. Users agree to the "ICBC Fixed Deposit Related Agreement" and can open the ICBC deposit account for free, choose to deposit the deposit, the three-year interest rate is 3.85%, which can be withdrawn at any time, and there is no need to jump to ICBC to operate. (E-commerce News)
Cross-border newsletter
10. Indian e-commerce platform Snapdeal launches brand filing program to protect sellers from infringement
On October 16, Indian e-commerce platform Snapdeal launched a brand registration plan. Snapdeal sellers with their own registered brand name and trademark can obtain exclusive sales rights for related categories of products on the Snapdeal platform through the plan. More than 1,000 brands have now registered their brand. Snapdeal also launched the "Brand Shield" program, which allows brands to report suspicious counterfeit products sold on the Snapdeal platform. For complaints that are verified to be true, Brand Shield will quickly remove the product within one day. (E-commerce News)
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