Laogao E-commerce Newsletter on April 18

　　#Laogao E-commerce News# [E-commerce Evening News Brief on April 18] 1. Alibaba accelerates the establishment of the rural strategic center’s production warehouse in Jilin; 2. Guan Xiaotong was exposed to be endorsed at a sky-high price? The brand denied it; 3. A Chilean man was shot in the abdomen and was only slightly injured; 4. Two foreigners experienced cashless survival in Hangzhou; 5. After the deputy county magistrate drank raw eggs live: after the sales of eggs through rural Taobao increased significantly.

　　1. Alibaba accelerates the establishment of the rural strategic center warehouse in Jilin

　　According to the news on April 18, the new "Internet + Agriculture" model of Chinese e-commerce giant Alibaba Group has taken another key step. On the 18th, the group established a "central production warehouse" of China's rural Taobao in Yanbian Prefecture, Jilin Province, and plans to build it into a well-known agricultural product center warehouse in Northeast China within three years. On the same day, Alibaba and Yanbian signed a framework cooperation agreement on the rural Taobao center warehouse project. The two parties will jointly strive to build Yanbian into a pilot demonstration area for agricultural supply-side reform in Alibaba Group that integrates agricultural production, quality inspection, sales, circulation and financial services. (Source: Alibaba)

　　Comment: With the establishment of Yanbian Central Warehouse, the matching Alibaba Group Cainiao Rural Logistics also entered.

　　2. Guan Xiaotong was exposed to have a huge price endorsement? Brand denies

　　According to April 18, Guan Xiaotong recently attended a large-scale ceremony for a micro-business, and stars such as Zhang Ruoyun, Tang Yixin, Li Xiang, and Li Weijia also participated in the promotion through VCR. There are rumors that due to brand positioning issues, WeChat businesses often have to pay a "sky-high price" much higher than ordinary brands inviting celebrities to endorse. However, Guan Xiaotong hurriedly left the scene after the event that day and did not respond to this. Wu Jinglei, general manager of the brand, revealed in a post-conference interview that the company signed an endorsement contract with Guan Xiaotong before the broadcast of dramas such as "Mr. Good" and "Jiuzhou Sky City", and the cooperation process was very smooth. The two parties completed the signing of the contract in 7 days, and there was no such thing as "sky-high price". (Source: Sohu)

　　Comment: There is no need to demonize the micro-business, but the probability of a micro-business problem is indeed relatively high.

　　3. A Chilean man was shot in the abdomen and was only slightly injured

　　According to news on April 18, Chilean media reported on April 12 that a young man and his uncle were followed by three gangsters after withdrawing money from the bank, and the gangsters then robbed the two. The gangster shot the young man, but there was a Huawei phone in the spot where he was hit, blocking the bullet, and the man was only slightly injured. This is not the first time Huawei phones block bullets. (Source: China Daily)

　　Comment: Huawei is mighty.

　　4. Two foreigners experience cashless survival in Hangzhou

　　On April 18, Tim Clancy, an Australian young man who has lived in Hangzhou for 6 years, took his American friend Geoffrey Banta to experience the "Smart Hangzhou One-Day Tour". The two of them didn't have a penny of cash in their pockets, they just used Alipay to get it all done. Through a day's experience, the two of them lamented that living in Hangzhou is so convenient, and bringing a mobile phone is enough. (Source: Qianjiang Evening News)

　　Comment: The counterfeit currency problem was solved like this.

　　5. After the deputy county magistrate drank raw eggs live: the sales of eggs increased significantly through rural Taobao

　　According to April 18, not long ago, during a live broadcast of promoting agricultural products, Liu Chunxiao, deputy county magistrate of Changshun County, Guizhou, drank a raw egg on the spot and was called the Internet celebrity deputy county magistrate. Liu Chunxiao is a cadre from Beijing University of Posts and Telecommunications to Changshun County. In order to achieve targeted poverty alleviation, he vigorously developed rural e-commerce and cooperated with rural Taobao to promote the green-shelled eggs in Changshun County to the whole country. "After the live broadcast, Changshun green shell egg sales increased by about 30%. "Liu Chunxiao said in an exclusive interview with reporters that rural e-commerce is a powerful tool for local targeted poverty alleviation. (Source: Tianxia Online Business)

　　Comment: Make good use of new media.

　　6. Annual report was issued on the same day: Shentong's parcels account for 11% of the country, and Yunda's dividends were higher than SF Express

　　According to reports on April 18, Shentong Express and Yunda Co., Ltd. released their 2016 annual reports. Among them, Shentong's net profit attributable to the parent company's owner after deducting non-recurring gains and losses was 1.18 billion yuan, fulfilling its performance commitment for 2016. Yunda, with its rapid growth of 50.82% of its business volume, narrowed the gap with Shentong. It will pay a dividend of 1.17 yuan (including tax) to all shareholders for every 10 shares, exceeding SF Express’s dividend of 1 yuan per 10 shares. (Source: E-commerce Online)

　　Comment: That's it.

　　7. Zhuanzhuan, a second-hand trading platform under 58, received US$200 million in financing from Tencent

　　On April 18, 58.com announced that it had reached a final agreement with Tencent. Tencent will go to the second-hand trading platform under 58 Group, invest US$200 million and gradually open up resources between the two parties to promote Zhuanzhuan's development. According to the information provided by 58, after this round of financing, 58 Group will continue to hold a majority stake in Zhuanzhuan. Zhuanzhuan will continue to focus on the expansion of the second-hand trading market, deeply explore user experience, and accelerate the improvement of Zhuanzhuan's service and technical capabilities in the second-hand trading field. (Source: Tencent Technology)

　　Comment: In the venture capital circle, being invested or acquired by BAT is also a success.

　　8. Not only offline stores, Tiantian Orchard and urban supermarkets are trying out new businesses

　　According to April 18, Tiantian Orchard recently acquired a stake in Shanghai City Supermarket and reached a strategic cooperation, which is considered to be a big move for Tiantian Orchard to explore offline. In addition to the orchard operating 15 offline stores, sharing fresh food supply chain resources with each other, and using urban supermarkets as "forward warehouses" for delivery, according to 36Kr, the two parties are also cooperating to explore the vending machine project "CITY BOX". It is understood that the company has conducted a small-scale pilot in the Zhangjiang Park in Shanghai. The relevant person in charge of Tiantian Orchard said: "CITY BOX is a project jointly carried out after we have obtained strategic cooperation with City Shop. The fresh products in CITY BOX are provided by Tiantian Orchard. Currently, this project has just started in Shanghai. More details will be announced after the overall project is on track around July." (Source: 36Kr)

　　Comment: Not focusing is a major feature of Internet companies.

　　9. New intimate functions of WeChat public account: personal information can be checked

　　On April 18, WeChat officially announced that a new feature has been launched on the WeChat public platform today. Users can verify their personal ID card information and personal WeChat account through the "Public Platform Security Assistant" public account (mpherper), and then check the WeChat public account they are bound to. At the same time, when you need to bind personal information to the WeChat public account, but the prompt has reached the limit of binding of 5 public accounts, you can also directly enter the query page. In the past, when you encounter this situation, you can only recall with a confused look on which public accounts you are tied to. (Source: Kuai Technology)

　　Comment: WeChat is becoming more and more considerate.

　　10. Hema Fresh dismissed more than 100 employees and opened its first store in Beijing.

　　On April 18, after a property dispute occurred in Hema Fresh’s first store in Beijing and the company’s headquarters entered Beijing for negotiations in a low-key manner, on April 17, the reporter got the latest news from Hema Fresh’s employee office that nearly 120 delivery staff in Hema Fresh’s Beijing area were fired, and there is only 30 left. There is no hope of opening the first store in Beijing in the short term. In addition, the representative of the owners of the community involved in Ai'a City also said that they have been harassed by Hema Fresh recently because of their dismissal employees. A new sample of community business that originally met the needs of convenience has encountered the AB test of multiple residents' needs such as consumption, environment, and safety. (Source: Beijing Business Daily)

　　Comment: It is not normal to have no difficulties.

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