#Laogao E-commerce Newsletter# [E-commerce Morning News on January 7]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on January 7] Jack Ma visited Xu Wenrong and encouraged Zhejiang businessmen to maintain a positive attitude towards life; the new Alipay interface was exposed: Alipay mini program may welcome a major entrance; users complained that NetEase Koala was suspected of selling counterfeit Canadian goose, NetEase Koala: It is genuine; 81 anchors entered Taobao Live Broadcasting Club, and all of them were shortlisted for clothing, mother and baby, and beauty; Hainan Province promoted the coordinated development of e-commerce and express logistics...

　　E-commerce newsletter

　　1. Jack Ma visited Xu Wenrong and encouraged Zhejiang businessmen to maintain a positive attitude towards life

　　5日上午，浙商总会会长、阿里巴巴集团董事局主席马云，浙商总会执行会长、银泰集团董事长沈国军前往横店看望横店集团创始人、横店四共委主席徐文荣。徐文荣：“只要生命不止，我的工作就不停。因为我深爱着我的事业和横店这片热土。”（浙商总会）

　　2. The new Alipay version interface is exposed: Alipay mini program may welcome a major entrance

　　On January 6, the official life account of Alipay mini program exposed a different shape of Alipay main UI interface, focusing on highlighting the middle position of Alipay's homepage, and using an animation with two hands to pull down to make strong hints, which is very likely related to Alipay mini program. (E-commerce News)

　　3. User complaints that NetEase Koala is suspected of selling counterfeit Canadian goose. NetEase Koala: It is genuine

　　On the morning of January 5, a netizen recently complained through the Black Cat Complaint Platform that NetEase Koala sold Canadian Goose Down Jacket was replied to as a fake product on the official website, requiring the fulfillment of the promise of paying ten if one fake. In response, NetEase Koala responded on the Black Cat complaint, saying that it confirmed that the product procurement link is complete and reliable, and the Canadian Goose products sold are genuine products sold overseas. It is reported that on Double Twelve in 2018, the Black Cat Complaints Jury was officially launched. Based on specific complaint cases, analysis and suggestions can be made from a professional perspective, for consumers and enterprises to use as reference when negotiating and handling disputes. (Sina Technology)

　　4. Hainan Province promotes the coordinated development of e-commerce and express logistics

　　The Hainan Provincial Department of Commerce, the Department of Transportation, and the Postal Administration recently jointly issued the "Implementation Plan for Promoting the Coordinated Development of E-commerce and Express Logistics in Hainan Province", focusing on deepening the "deregulation, supervision and service" reform, and promoting the coordinated development of e-commerce and express logistics in Hainan Province from 11 aspects such as deepening the "deregulation, supervision and service" reform. The "Plan" clarifies six policies and measures: First, strengthen institutional innovation, second, strengthen planning guidance, third, strengthen standardized operations, fourth, strengthen service innovation, fifth, strengthen standardization and intelligence, and sixth, strengthen green concepts. (Hainan Daily)

　　5. "Forbidden City Lipstick" announced its entire production suspension due to quality problems: it is available for less than 1 month

　　On the evening of January 5, the Forbidden City Taobao announced on its official Weibo that the Forbidden City Taobao series of makeup was completely discontinued, and this is less than a month after the product was launched. After learning the news, netizens left messages on the Forbidden City Taobao’s Weibo. As for why the production was stopped, the explanation given by the Forbidden City Taobao is: "The appearance feedback of lipstick is not high-quality enough, and the cream has room for improvement in smoothness and color. The eye shadow pearl particles are not fine enough, and some colors have flying powder. The blush pink is picky, and orange is good. The practicality of dotted blue is not good." (Chuangyebang)

　　Internet Information

　　6. Kuaishou's daily active users exceeded 160 million

　　According to official disclosures of Kuaishou, as of the end of December 2018, Kuaishou's daily active users had exceeded 160 million, and the annual daily active users growth was mainly achieved in August-December. Lu Fubin, founder of Xinyi Capital, disclosed that Kuaishou's revenue in 2018 was comparable to that of Douyin. (quick worker)

　　7. my country's first 5G subway station is opened in Chengdu

　　On January 6, the Chengdu Municipal Government Information Office announced that the first 5G subway station in the country (Taipingyuan Station on Metro Line 10) was officially opened in Chengdu on January 5. The subway station is the first subway station in the country to cover 5G signals and will become an important place for Sichuan Mobile to test the 5G indoor distribution system. (Beijing Business Daily)

　　8. Samsung Electronics' quarterly operating profit may decline for the first time in two years

　　Samsung Electronics will see its first quarterly operating profit decline in two years as demand in China slows. Samsung will release its fourth-quarter preliminary results on January 8, and analysts expect Samsung's operating profit for the quarter to fall by 12% year-on-year to 13.3 trillion won (US$11.85 billion); the company's profit for the full year of 2019 will also decline. (Sina Technology)

　　9. 81 anchors have joined Taobao Live Broadcast Club, and all of them are shortlisted for clothing, mother and baby, and beauty.

　　Data released by Taobao Live and Taobao List shows that in 2018, a total of 81 anchors led annual sales of over 100 million yuan and entered Taobao Live's 100 million yuan club, covering multiple categories such as clothing, beauty, jewelry, mother and baby, luggage, etc. The average annual live broadcast of 81 anchors exceeds 300, th products without traffic or transactions are meaningless junk products. Putting aside the bad user experience for buyers, these products will occupy a lot of space in the database, forming too much redundant data. Maintaining a huge amount of junk data is a very resource-consuming and meaningless thing.

Under such circumstances, it will become increasingly difficult for stores to conquer the world by relying on a few products. Even if the volume of single products is not bad now, the order cycle will be much shorter than before. Therefore, in order to cater to the development trend of the platform, you need to shrink your product line and increase the proportion of products that are stable to place orders as much as possible.

Now you will see more and more stores, with only a few hundred or even dozens of products, but the order volume is not low, and there is even a trend of increasing orders. This actually meets the conditions for excellent sales rates. The platform believes that you are a high-quality specialty store.

The sales rate is related to the unsalable sales rate. The unsalable sales rate depends on the unsalable products. On Taobao, the official regulations and penalties for unsalable products are: there is no sales volume or any edits to the product for 90 consecutive days. This is considered as unsalable products, and unsalable products are not displayed or displayed later. I have said before that Taobao’s patience is not 90 days at all. I feel that at best, 30 days, if you don’t have any sales, you can be considered as a sluggish product.

Of course, the standards for sales rate also depend on the specific categories and store levels. Generally speaking, the sales rate requirements for low-level stores will be relatively low. At this time, the focus is on tapping limited hits. On the contrary, the higher the store, the higher the sales rate requirements. In addition, the more competitive the category, the higher the requirements for sales rate, and the more unpopular the category, the lower the requirements for sales rate. Furthermore, non-standard product categories have higher requirements for sales rates, while standard product categories have lower requirements.

For ordinary sellers, a normal sales rate of more than 80% is a qualified level, more than 90% is considered excellent, and 100% is considered perfect. It is difficult for store group sellers to realize, so they can only try their best to improve.