#Laogao E-commerce Newsletter# [E-commerce Morning News on July 6]

      Morning news : Douyin e-commerce announced the launch of the "Douin Mini Garden Festival" event; Xianyu added a new trend channel "Xianyu Tide Club" to recruit 1,000 trendy brokers; eBay released summer consumption trend in the United States: beach volleyball sales increased by 190% year-on-year; Ctrip overseas shopping officially launched the European luxury restaurant and will start the first live broadcast of the store; Meituan Pharmaceutical Buying launched the "Tengfei Plan" to provide pharmaceutical merchants with 200 million yuan in operating subsidies...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Douyin e-commerce announced the launch of the "Douin Mini Garden Festival" event

      On July 6th, Douyin e-commerce recently announced the launch of the "Douin Mini Garden Festival" event, launching live broadcasts and short video areas with different themes and scenes, and inviting gardening experts to conduct popular science and recommendations of gardening supplies. According to reports, the event will last for 10 days from June 28 to July 7. During this period, the live broadcast and short video areas such as "Plant Appreciation Live Room" and "My Garden" will be launched, as well as hundreds of gardening products such as succulent pots and electric watering cans. (Yibang Power)

2. Xianyu adds a trend channel "Xianyu Chaos Club" and plans to recruit 1,000 trendy brokers

      July 6th news, yesterday, Xianyu held a press conference on the "Trendy Gravity" plan, announcing its first launch of the trend channel "Xianyu Chaos Club", and recruited 1,000 trendy brokers around the world. According to reports, Xianyu will explore and support more trendy brokers with goods and service guarantee capabilities in the fields of trendy shoes, trendy clothing, art toys, etc., including trendy collection enthusiasts, trendy buyers at home and abroad, trendy brand managers, trendy brand authorized operators, medieval players, etc.

In addition, Xianyu will provide trendy broker resource support in various aspects such as traffic, community content, private domain operations, and marketing tools to improve its operating efficiency and personal IP incubation capabilities. (Yibang Power)

3. Juhuasuan Liu Tao’s live broadcast room collects “10,000 letters sent to space”

      According to July 5, at 19:30 on July 6, Liu Tao, the official selection officer of Juhuasuan, will collect "10,000 letters sent to space" from the public as the "Space Letter Recruitment Officer" in the Juhuasuan live broadcast room with a 10 billion subsidy live broadcast room. It is reported that this charity event was jointly launched by the Space Post Office, China Aerospace Culture and Creative and Juhuasuan. This is the first time that the Space Post Office has collected space letters from the public through a live broadcast room. In addition, the live broadcast room on that day will also launch 10,000 dedicated "space letter sets": including dedicated space letter paper, dedicated envelopes containing postage and space post office addresses, and two exquisite aerospace-themed postcards. (E-commerce News)

4. Suning.com will no longer plan major asset restructuring within one month after the opening of the market on July 6

      On July 6, Suning.com issued an announcement on the evening of the 7th on the 5th, stating that the company will resume trading from the opening of the market on July 6, 2021. The announcement pointed out that Suning.com plans to purchase 100% of the equity of the project company held by Shenzhen Venture Capital Suning Yunxin Private Equity Fund using the newly issued shares and part of the cash as consideration. However, since the parties to the transaction believe that the conditions for continuing to promote the issuance of shares to purchase assets are not mature enough, after careful research and consensus, Suning.com and the relevant parties to the transaction decided to terminate the planning of the issuance of shares to purchase assets. Suning.com promised that no major asset restructuring will be planned within one month from the date of disclosure of the announcement. (E-commerce News)

Cross-border newsletter

5. eBay announces extension of Optiseller Aspect Finder+ free use period until the end of September

      According to July 5, eBay recently announced that it would extend the free use period of the Optiseller Aspect Finder+ tool to September 30. Earlier, eBay said that the free use period of the tool ends until the end of June this year. Aspect Finder+ tool quickly recognizes all listings that lack product details in all categories. In addition, eBay will update some product details requirements in July, including product descriptions such as brand, brand, color, size, etc. Categories such as commerce and industry, collectibles, gift cards, home and gardening will be affected. eBay says 55% of buyers use screening items to search for items, and in some categories, that may be as high as 80%. (E-commerce News)

6. Ctrip's overseas shopping officially launched the European luxury restaurant to start its first live broadcast of the store exploration

      On July 5, according to the "Ctrip Blackboard Newspaper", today, Ctrip's first overseas shopping station, European luxury restaurant, was officially launched. The museum will strictly select international brands to create a quality shopping experience. It is worth mentioning that during the shopping process, consumers can enjoy brand front-line information and preferential services online through the community. At 8 o'clock in the evening, Beijing time, on the home sales channel of Ctrip APP, Meng-Mao, a fashion blogger with millions of fans, will officially start the live broadcast of store exploration in Paris, France. It is reported that this is also Ctrip's first overseas store visit live broadcast. The anchor will lead users at home and abroad to explore a number of brand boutique stores at all times in the Vendorm Square in France. (E-commerce News)

7. eBay releases summer consumption trends in the United States: Beach volleyball sales increase by 190% year-on-year

      July 6th news, eBay released its second Reopen consumption trend report a few days ago. The report pointed out that with the lifting of the epidemic lockdown, eBay consumers have switched from purchasing products such as bread machines and toilets during the epidemic to purchasing outdoor entertainment products such as beach swimming pools and parties. According to search and sales data from eBay from April to May, jeans sales on eBay were 10 times that of sports pants; beach volleyball sales increased by 190% year-on-year, and bocce balls have also increased in the past year; beverage ice bucket sales increased by 59% month-on-month, and beach tent sales have more than doubled. (Yibang Power)

8. Shopee Philippines site lowers freight rates for Standard International Channel Area D

      July 5th news, Shopee issued an announcement today stating that the shipping fee for the Philippine site Standard International channel of the Shopee platform will be adjusted at 0:00 on July 5, 2021 (local time in the Philippines). Shopee also mentioned that this shipping fee adjustment does not involve changes in the seller's collection price.

      It is worth noting that all the currency units involved in the table are PHP. In addition, numbers after the decimal point will be entered as the closest integer, for example: 72.5PHP will default to 73PHP.

      It is understood that the Philippine site of the Shopee platform has adjusted the Standard International channel freight rates before. Shopee issued an announcement at the time saying that the freight fee for the Standard International channel of the platform's Philippine site will be lowered on May 10, 2021.

      Earlier, Shopee Philippines platform also announced that it would launch a new product classification method from June 2021. The new approach will provide a clearer classification structure, optimize search results and increase product exposure. At the same time, after the new method is implemented, the system will automatically update the classification of existing products and add attributes to the products based on existing information.

      In the new system, the categories of items seen by sellers and buyers will be different. Buyers can see different results on the search page based on the product attributes. In this improvement, sellers will be asked to fill in the necessary attributes of the product when listing the product. (E-commerce News)

Internet news

9. Alipay discloses a patent for "a QR code identification method and device"

      According to news on July 5, Tianyan Check information showed that Alipay Information Technology Co., Ltd. disclosed a number of invention patents on the 2nd, one of which was called "a QR code identification method, device and equipment". The application number CN113065374A was applied for April 2021. According to the patent abstract, using the detection model of the terminal device, the coded area in the image to be identified is detected, and the metering point is actively adjusted to the area. Finally, the coded part of the image collected by the camera can obtain appropriate exposure parameters to obtain a clear and complete QR code image. (E-commerce News)

10. Meituan launched the "Tengfei Plan" to provide 200 million yuan in operating subsidies for pharmaceutical merchants

      July 6th news, Meituan recently launched the "Take Plan" to help merchants upgrade digitally. The plan mainly includes five measures, namely: merchant operation subsidies, business analysis system upgrade, merchant learning center, private domain membership management and assistance from novices.

      Meituan Buy Pharmaceutical said that in order to help merchants reduce operating costs, Meituan Buy Pharmaceutical provides pharmaceutical merchants with a total operating subsidy of over 200 million yuan this year, including new recruitment subsidies, marketing activity subsidies, 24-hour pharmacy assistance, etc. It is reported that many pharmacies have recently moved their stores to Meituan, and the coverage of pharmacies' operations has expanded from 500 meters to 5 kilometers, a 10-fold increase. (Yibang Power)