#Laogao E-commerce Newsletter# [E-commerce Morning News on December 13]

Morning information:

1. 1688 President Yu Yong: Everyone wants to avoid being charged IQ tax;

2. Crazy Brother Yang invested in the establishment of Anhui Sanyanghuichi Network Technology Company;

3. Taobao supports payment using digital RMB;

4. Lazada released the first 12-hour battle report on Double 12. LazMall dress sales exceeded 78% of the same period in Double 11;

5. Soft consumer demand has driven the closure of European retail stores...

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E-commerce newsletter

1. Upgrade the ability to broadcast and control the cover advertisement of WeChat mini program

On December 12, WeChat advertising upgraded its mini program cover advertisement broadcast control capabilities, launched AB experiments and user population blocking capabilities. Traffic owners can conduct refined regulation of cover advertisements without developing, evaluate the advertising effect and balance user experience. It is reported that through custom flow cutting experiments, the traffic owner can set the traffic ratio of the cover advertisement. Measure the effect based on advertising space indicators, such as stay time, next-day retention rate, payment amount, etc., regulate changes in experience and revenue, and support traffic main to flexibly adjust and make large-scale decisions. At present, all the above functions have been fully liberalized for mini program traffic owners. (WeChat Advertising Assistant)

2. JD.com auction "Changzhou First 12.12 Legal Beat Festival" event will be launched until December 18

On December 12, JD Auction recently held the "Changzhou First 12.12 Judicial Beat Festival" event with Changzhou Intermediate People's Court and grassroots courts in the jurisdiction, with the event from December 10 to 18. A Mercedes-Benz E-Class car launched by the Changzhou Intermediate People's Court will officially start shooting at 10 a.m. on December 14, with a starting price of more than 80,000 yuan. According to reports, the car was first registered at the end of 2013 and has a mileage of about 190,000 kilometers. During the 12-12 Changzhou Forecasting Festival, a foreclosure house located in Greenland Century City, Zhonglou District, Changzhou City will be auctioned for 1.6 million yuan. (Whip the Cow)

3. Taobao supports payment using digital RMB

On December 12, the product settlement page of Taobao APP has added a column "Digital RMB" and users can choose digital RMB for settlement during transactions. It is reported that the first batch of users can use digital RMB on Taobao App and are being fully opened in batches. After that, select physical goods on the latest version of Taobao, select "Digital RMB Wallet" when receiving and paying and submitting an order, and you can complete the payment in digital RMB. (Hangzhou Daily)

4. Crazy Brother Yang invested in the establishment of Anhui Sanyanghuichi Network Technology Company

According to the news on December 12, Tianyancha App, it showed that recently, Anhui Sanzhai Yanghuichi Network Technology Co., Ltd. was established. The legal representative is Chen Yao, with a registered capital of 5 million yuan. The business scope includes grain sales; animal husbandry and fishery feed sales; cotton and hemp sales; forestry product sales; livestock sales; agricultural and sideline products sales; food sales, etc. Shareholder information shows that the company is jointly owned by Hefei Sanyang Venture Capital Co., Ltd. and Anhui Zhenhuichi Network Technology Co., Ltd., and Zhang Qingyang is the suspected actual controller. (Tianyan Check)

5. Douyin e-commerce plans to add a special project to rectify inferior goods pallets in the jewelry industry

According to December 12, Douyin E-commerce today issued a notice to collect opinions on the addition of the "Special Project on the Remediation of Low-Quality Pallets in the Jewelry Industry". The collection period is from December 12, 2022 to December 19, 2022. When the platform discovers inferior pallet goods, it will issue regular notices to the industry merchants and clear inventory with the merchants for a certain rectification cycle. After the rectification cycle expires, the quality inspection warehouse will intercept such goods into the warehouse. Low-quality pallets: After each announcement of low-quality pallets on the platform, these products with similar appearances will be blocked in the warehouse on the 7th natural day and will not be shipped. (Tiktok E-commerce Learning Center)

Internet news

6. Alibaba Health has extended the fever consultation and consultation time to 24 hours

On December 12, in order to meet the medical needs of patients, on December 9, Alibaba Health Internet Hospital urgently upgraded the epidemic prevention zone and added fever consultations, extending the reception time for adult fever consultations and children fever consultations to 24 hours. It is reported that in the past three days since the 24-hour fever consultation service of Alibaba Health Internet Hospital was launched, the number of user consultations has increased by nearly 5 times. On the page of the epidemic prevention area, Alibaba Health Internet Hospital also provides services such as psychological counseling, home delivery of medicine, and popularization of epidemic prevention knowledge. (Ali Health)

7. 1688 President Yu Yong: Everyone wants to avoid IQ tax

On December 12, the 20th China Enterprise Leaders Annual Meeting and the 22nd China Enterprise Future Star Annual Meeting, hosted by China Entrepreneur Magazine, were recently held. In the speech session of "Summit Forum: New Consumption, Second Half", Alibaba 1688 President Yu Yong delivered a speech. Regarding the gradual "cold" consumption, Yu Yong believes that it may not be cold, it may be calmer. (Sina Finance)

Cross-border information

8. Soft consumer demand drives European retail stores closures

Soft sales have driven a wave of retail closures across Europe, with the German Federal Statistics report that retail turnover fell by 2.8% compared to the previous month, and Europeans' tight spending model affecting retail industries, including some big names. Swedish fashion retailer H&M announced in its latest earnings report that by the end of 2022, it is expected to open about 89 stores and close about 254 stores, equivalent to a net reduction of 165 stores worldwide. While H&M did not disclose the exact location of the closure, European countries are certainly one of the countries that closed stores. (Yien.com)

9. Oracle's net profit in the second quarter was US$1.741 billion, compared with a net loss of US$1.247 billion in the same period last year.

On December 12, local time, Oracle released its second quarter financial report for the 2023 fiscal year. According to the financial report, the total revenue in the second quarter was US$12.275 billion, an increase of 18% year-on-year; net profit was US$1.741 billion, and a net loss of US$1.247 billion in the same period last year. (ENECNEWS)

10. Lazada released the first 12-hour battle report on Double 12 LazMall dress sales exceeded 78% of the same period in Double 11

According to December 13, Lazada's official report on the 12-hour battle report recently released. Data shows that in the first 12 hours of Double 12, at the Malaysian and Philippines sites, the number of cross-border merchants in the fashion industry recruited 100% and 80% during the same period. In addition, Thai consumers have shown strong demand for stylized quality trendy women's clothing, and LazMall dress sales exceeded 78% of the same period in Double 11. The trend of sports shoes and clothing consumption continues to heat up in Vietnam and the Philippines. The number of new consumers of LazMall sports shoes and clothing in Vietnam increased by 110% year-on-year, and sales of multiple cross-border brands at Philippine sites also increased significantly. (Lazada Southeast Asian e-commerce)