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#Laogao E-commerce Newsletter# [E-commerce Morning News on April 1]

2021-04-01

      #Laogao E-commerce Newsletter# [E-commerce Morning News on April 1] Evening News : Suzhou Municipal Supervision Bureau: The pass rate of "Qingtuan" products on platforms such as Ele.me, Meituan and other platforms was 100%; the decline of the British takeaway platform Deliveroo in London on the first day of listing has expanded to 30%; Pinduoduo affiliated companies disclosed invention patents related to "cold chain transportation methods".

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1. Guangzhou Baiyun District Municipal Supervision Bureau and Alibaba jointly launched the "Spark Plan"

      March 31 news, yesterday, You Naiman, director of the Market Supervision Bureau of Baiyun District, Guangzhou, announced at an online seminar on intellectual property protection that he and Alibaba government and enterprises jointly launched the "Spark Plan" to serve the protection of intellectual property rights of small and medium-sized enterprises. The plan will mainly help small and medium-sized enterprises improve their intellectual property protection capabilities by collecting corporate needs, government feedback, providing solutions and effect tracking. A relevant person in charge of Alibaba said that the plan can give full play to the platform's technological advantages and the role of law enforcement resources of market supervision departments, provide personalized services to small and medium-sized enterprises and platform merchants, and better protect intellectual property rights. (E-commerce News)


2. Pinduoduo affiliated companies disclose invention patents related to "cold chain transportation method"

      According to the news on March 31, Tianyan Check information showed that on March 30, Pinduoduo's affiliated company Shanghai Xunmeng Information Technology Co., Ltd. disclosed an invention patent called "cold chain transportation method, cold chain transportation network establishment method and related equipment". The disclosure number is CN112580884A, and the application date is December 24, 2020. The patent summary shows that the present invention provides a cold chain transportation method, a cold chain transportation network establishment method and related equipment. The present invention realizes cold chain transportation for these agricultural products, fresh products, etc., so as to avoid quality reduction and damage caused by traditional logistics transportation methods during transportation of these products. (E-commerce News)


3. 1688 will adjust the fast arrival rate from April 7

      On April 1, Alibaba China Station issued a notice on March 31 about the change of the fast arrival rate. The announcement stated that the fast arrival brand will be fully upgraded in the near future. Therefore, starting from April 7, the fast arrival rate will be adjusted as follows: if the transaction medal is without medals, 1A, 2A, the new basic rate is 0.14%, if the transaction medal is 3A and 4A, the new basic rate is 0.11%, if the transaction medal is 5A, the new basic rate is 0.08%; if the transaction medal is without medals, 1A, 2A, the new basic rate is 0.12%, if the transaction medal is 3A and 4A, the new basic rate is 0.10%, if the transaction medal is 5A, the new basic rate is 0.07%. (E-commerce News)


4. Kuaishou CCTV held a special session on Xinjiang cotton sales: sales exceed 20 million yuan in 3 hours

      According to March 31, Kuaishou and CCTV News jointly held a special event for "I endorse Xinjiang cotton" to sell goods. At 8 pm on March 28, CCTV host Nigmaiti, together with celebrities Jing Tian, ​​Yu Menglong and Zhang Hanyun, came to CCTV News Kuaishou live broadcast room to jointly sell goods for Xinjiang cotton. That night, many Kuaishou e-commerce anchors such as Mimi Children's Clothing, Xu Xiaomi, and Bei Jie also brought goods for Xinjiang cotton-related products. Data shows that the cumulative number of views reached 22 million for more than three hours that night, and the number of live broadcast interactions was 10.12 million. The sales of CCTV News Live Room, Kuaishou Store Live Room and Kuaishou Anchor Live Room exceeded 20 million yuan. (Yibang Power)


Cross-border newsletter


5. The UK food delivery platform Deliveroo's first-day decline in London expanded to 30%

      On March 31, according to Sina Finance, the British takeaway platform Deliveroo broke the issue on its first day of listing in London. As of press time, Deliveroo's decline expanded to 30%. It is understood that the IPO price of Deliveroo is set at £3.9 per share, which is the lower limit of the issue price range given previously, making the company's valuation 1.3 billion pounds lower than the previous expectations. Data previously disclosed by Deliveroo showed that the company's sales increased by 54% in 2020 but lost £224 million. (Yibang Power)


6. Amazon announces the resumption of office work schedule: a few employees in the summer, most in the autumn

      It is reported that as the number of people vaccinated against the new crown vaccine in the United States increases, the technology industry has also begun to introduce plans to resume office work. Amazon recently announced its latest policy, which is not as radical as some companies and has no plans to give up office work in the short term. Amazon announced in a memo to employees that a small number of employees are expected to return to office work this summer, but most employees return to work in the fall. (Sina Technology)


7. European omni-channel retailers and online stores cross-border turnover reached 146 billion euros in 2020

      According to foreign media reports, recently, European cross-border e-commerce organizations released the "Top 500 Cross-border Retail Enterprises in Europe". Among them, the top ten are composed of only omni-channel retailers, with IKEA ranking first, and the German e-commerce platform Zalando, which once ranked first on the list, is now out of the top ten. Data shows that European omni-channel retailers and online stores operated across countries reached 146 billion euros last year. It is reported that European cross-border e-commerce sales increased by 35% year-on-year. (E-commerce News)


8. Taobao Global Shopping Organizational Structure Adjustment: Subordinate to Taobao Content E-commerce Department

      On March 31, at the Taobao Global Shopping Merchant Conference held recently, Xuan De, general manager of Taobao Content E-commerce Department, announced that Taobao Global Shopping is classified as the Taobao live content team. Through four months of running-in with the Taobao content team, more traffic support from the Taobao content team will be obtained in the future. (Yibang Power)


Internet news


9. Didi customer service responds to system failure: caused by system upgrade

      Didi Chuxing failed this morning. Some users were prompted to have an order that had not been paid when they were calling a taxi, and they could only continue to call a taxi after the payment was completed. After the user clicked to pay, the system failed to obtain the order details. Many users said on Weibo that they actually had no orders that had not been paid. Didi customer service responded to this and said that some inquiries about the above phenomena were indirectly reported that it was caused by system upgrades. (Sina Technology)


10. Suzhou Municipal Supervision Bureau: The pass rate of "Qingtuan" products on platforms such as Ele.me, Meituan and other platforms is 100%

      According to March 31, recently, the Suzhou Municipal Supervision Bureau announced the results of the special sampling inspection of the "Youth League". This time, 7 production-related real estate companies, 27 catering units, and 33 circulation-related operating units, including online purchasing platforms such as Ele.me, Meituan, and Taobao. It is reported that this special sampling of "Youth League" combines the consumption hotspots of the general public. A total of 72 batches of products of the Youth League were selected in the three links of production and processing, market circulation, and catering services. The sampling covered ten sections of four cities and six districts. The results showed that all were qualified, with a pass rate of 100%. (E-commerce News)



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aogao E-commerce Newsletter# [E-commerce Evening News on August 28] Alibaba Zhang Yong: Retail Connect covers 21 provinces in four years, accounting for 85% of the market capacity; Costco announced that 2,000 people in Shanghai's stores will be limited to 2,000 people from now on; Beauty vertical e-commerce Lefeng.com announced that it will cease operations, founded by host Li Jing, Vipshop is the largest shareholder; Dong Mingzhu and Lei Jun have started a new bet: No more than 1 billion, and bet for another 5 years; Jack Ma: If I don't become Alibaba's chairman, it will never mean that I have retired...

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    #Laogao E-commerce Newsletter# [October 10 E-commerce Morning Newsletter]

    Morning News: The 2022 Taobao Alliance’s new strategy launch conference was held: this year’s Double 11 subsidy increased to 1.5 billion; Suning.com added the 2022 National Carnival investment rules; JD Home announced that offline stores will be upgraded to a comprehensive retail store model; Amazon US site: Vine plans to offer a 50% discount for limited time in October; Marketplace Pulse releases the eBay global top 100 sellers list...

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    Golden Crown Club Membership Application Please do not fill in if your annual turnover is less than 70 million, you are not a corporate decision maker, or a third-party service provider
  • Position*(Single Choice)
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  • lign: inherit;"> Answer: As long as you pass the Double 11 audition registration, you can mark the product. Only after you pass the audition qualification can you register for the venue.


    5. If a Tmall store wants to register for Double Eleven in 2016, can you register for the comprehensive after-sales index ﹤10%?
    Answer: The marketing benchmark rules are strictly enforced, so it is not possible!


    6. Is freight insurance required? When to sign and where to sign?
    Answer: The "Tmall Double Eleven" freight insurance is to reduce the later disputes over the sale of goods on Double Eleven. Tmall recommends that the partner merchant sign the agreement and serve as a prerequisite for the merchant to carry out this Double Eleven cooperation with Tmall.
    However, for some categories (virtual categories, air tickets, hotels, medicine, fresh food, wine, large appliances, kitchen appliances, new home decoration cars/second-hand cars, tires, wheels, residential furniture, commercial/office furniture, home decoration main materials, basic building materials, electronics/electricians (referring to batteries/transformers/wires), decoration design/construction/supervisor, Tmall International Merchant, jewelry/diamond/jade/gold), current insurance products are not applicable, so merchants for this category will not incur freight insurance fees, and the corresponding freight insurance agreement between Tmall and the merchant will not take effect.


    7. If you withdraw from freight insurance in the later stage, will ordinary freight insurance also be withdrawn?
    Answer: Please inform the merchant: Please withdraw the freight insurance after the event is over, and the ordinary freight insurance will also expire. Please understand.


    8. Does the merchants who have not been successfully selected still have the opportunity to sign up for the audition again?
    A: No, there is only one chance to audition.


    9.Double 11 Shopping Carnival, what does the comprehensive after-sales service indicators mean in the benchmark marketing rules?
    Answer: A comprehensive evaluation data includes three indicators: refund dispute rate, refund autonomous completion rate, and refund completion time. The value range is in the past 28 days. The comprehensive indicators show the comparison with peers in the form of ranking proportion; all merchants must meet the ranking of the comprehensive after-sales service indicators under the same industry. If you have to defeat more than 90% of the following-sales service indicators, you must defeat more than 10% of the peer business merchants before you can register to participate in Tmall marketing activities.

    10. What is the difference between pre-sale products and normal products?
    Answer: The pre-sale products for Double 11 are the same as daily pre-sales. They are in the form of deposit + final payment. The formal products are products purchased at the Double 11 event price on Double 11.


    11. Can products participating in the Double Eleven event also register for Juhuasuan at the same time?
    Answer: Products participating in the 2016 "1111 Shopping Carnival" can participate in Juhuasuan at the same time, but the price of the product for the formal event must be the same as the price of Juhuasuan; if the two are inconsistent, the price will be forced to be changed to the minimum price for registration; if the products participating in Juhuasuan at the same time, the merchants are asked to follow the Juhuasuan rules at the same time.
    Products participating in Juhuasuan flash sale activities (such as theme groups/brand groups of 1 yuan special offer, etc.), cannot register for the 2016 "1111 Shopping Carnival" event at the same time. Even if you register for the 2016 "1111 Shopping Carnival" at the same time, the system will be cleared from the Tmall investment promotion registration.


    12. Can every merchant register for the Double 11 event?
    Answer: The Double 11 registration portal is for all merchants.


    13. If the false transaction is serious, 12 points will be deducted? Can you still sign up for Double 11?
    Answer: According to Tmall marketing benchmark rules, it has been clearly stated that if the merchant violates the provisions of the "Tmall Rules" and fails to pass the exam within the penalty period, registration for the event will be restricted. So, if you have passed the penalty period and have passed the exam. It will not affect registration for Double 11.


    14. How to calculate the lowest price for matching packages?
    Answer: The minimum price for matching packages is to spread the discount on each product. For example: A sells 100 yuan on order, B sells 10 yuan on order, and A+B sells as packages. If it is 101 yuan, then the price of A’s auction is? 100×(101/(100+10)); What is the price of B's ​​auction? 10×(101/(100+10))


    15. For merchants who did not participate in the Double 11 event, have the delivery time been adjusted?
    Answer: The shipping time is the same as the Double 11 event product.


    16. On Double 11, should the baby pay less inventory or take a photo to reduce inventory? Is there any limit on the payment time for buyers to place orders?
    Answer: There are no special restrictions. Some merchants decide whether to take the photo or pay to reduce inventory; the payment time has not changed, and the consumer does not pay within 72 hours, and the transaction order will be automatically closed.


    17. Important time nodes
    1. Merchant registration: 10:00:00 on August 18, 2016-22:00:00 on August 24, 2016
    2. Check the merchant registration review results, set up "Double Eleven Shopping Vouchers", sign freight insurance and other 2016 Tmall Double Eleven Sports Related Decree Text: 14:00:00 on August 25, 2016-23:59:59 on September 1, 2016-23:59:59 on September 1,
    2016-23
    :59:59 on September 20, 2016-23:59:59 on September 20, 2016
    2. Formal products: October 13, 2016, 14:00:00-October 27, 2016, 23:59:59
    IV. Activity warm-up: November 1, 2016, 00:00:00-November 10, 2016, 23:59:59
    V. Formal activities: November 11, 2016, 00:00:00-November 11, 2016, 23:59:59


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