#Laogao E-commerce Newsletter# [March 9 E-commerce Morning News]

Morning News: JD.com will release its Q4 and annual financial reports ending December 31, 2021 on March 10; it is reported that the Douyin e-commerce operation team adjusted its salary: basic salary is reduced, 15 salary is changed to 18 salary; JD.com Home: From March 1 to 6, sales of sanitary care products increased by more than 2 times year-on-year; SHOPLINE launched a one-stop hosted overseas solution for B2B sellers; Indian B2B seafood e-commerce Captain Fresh received a US$50 million Series C financing...

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E-commerce newsletter

1. JD.com will release its Q4 and annual financial reports to December 31, 2021 on March 10

According to March 9, (before the US stock market) JD.com will release Q4 and the whole year ended December 31, 2021 before the US stock market on Thursday (March 10). According to Bloomberg analysts' expectation, JD.com's revenue in Q4 2021 will be 274.928 billion yuan (RMB, the same below), an increase of about 22.6% from the actual revenue of 224.3 billion yuan in the same period last year; the adjusted net profit is expected to be 2.565 billion yuan and earnings per share will be 1.734 yuan. (Direct)

2. News says that the Douyin e-commerce operation team adjusts salary: basic salary is reduced, 15 salary is changed to 18 salary

According to the report on March 8, according to the Paper, it was learned from the insiders of Douyin e-commerce under ByteDance that Douyin e-commerce has recently launched a new round of salary reform, covering most of its operating teams: the original 15 salary was changed to 18 salary, reducing the basic salary per month, and the year-end bonus ratio has increased, from the original 3-month performance to 6-month performance. This reform mainly targets operational positions, and other positions such as product research and development are not involved. (E-commerce News)

3. Douyin e-commerce launches four new recruits for private domains

March 9th news, 1) The homepage in the app tests the first-level entrance to "shopping". This function is similar to Taobao's "subscribe" and aims to become the self-operated base of merchants. Through the continuous exposure of new products, merchants' fans can increase their shopping desire, similar to the merchant's version of the circle of friends. 2) The "e-commerce membership" function has also been added in the "" of the Douyin App. According to the experience, "e-commerce membership" is equivalent to a membership card issued by the merchant, which can accumulate points and receive coupons, and enjoy other high-quality rights provided by the merchant. 3) The internal test "repurchase coupon" appears on the order completion page; 4) The internal test "My Frequent Good Goods" function can help customers view the price reduction trends of products they have bought in the past at any time. Like "re-purchase coupons", they are targeted rights for the customer groups of purchased stores, which are used to increase the conversion of members' second repurchase and increase member customer orders. (Tech Planet)

4. JD.com Home: Sales of sanitary care products increased by more than 2 times year-on-year from March 1st to 6th

March 8th news, today, JD.com Home and Hour Shopping released data on instant consumption trends for women during the March 8th Festival. Data shows that daily necessities and high-frequency sanitary care products closely related to women's health were sold well during the March 8th Festival. Brands such as Gao Jiesi, Qide Space, and Hushubao were sold as a whole, while sales of Sophie, ABC and other companies increased by more than 4 times year-on-year. At the same time, the beauty and skin care category was sold well overall during the March 8th Festival. From March 5th to 6th, the overall sales of beauty and skin care products increased by nearly three times year-on-year, among which the sales of skin care sets increased by nearly five times year-on-year, and the sales of perfume category increased by more than ten times year-on-year. (E-commerce News)

Internet news

5. Alibaba Health Research Institute: Women are most concerned about hair loss, physiological health and other issues in the past year

March 8th news, on the occasion of the Women's Day in 2022, Alibaba Health Research Institute released a series of data on women's health. From the ranking, we can see that women are most concerned about hair loss, followed by physical health issues, fertility and other issues. Among them, the number of women's purchases of anti-detox products such as finasteride or minoxidil in 2021 increased by 1.5 times year-on-year compared with last year, far higher than the increase in men's purchases. The data also show that women's awareness of cervical cancer prevention and examination has also increased significantly in the past year. Sales of physical examination packages with the keyword "HPV" on the Alipay platform increased by 107% year-on-year. (E-commerce News)

6. Meituan flash sale cracks down on price gouging through the epidemic in 25 cities across the country to punish 125 merchants

According to the person in charge of Meituan Flash Purchase, since the beginning of 2020, Meituan Flash Purchase has been in addition to the monitoring of routine price fluctuations, especially for the price monitoring and related punishment mechanisms for epidemic prevention products such as masks, goggles, protective clothing, alcohol, disinfectant during the epidemic, as well as key livelihood products such as rice, flour, grain, oil, meat, eggs, vegetables, and fruits. (E-commerce News)

Cross-border information

7. AliExpress set up a merchant operation service center in Xiamen

March 8 news, recently, Alibaba Global AliExpress Fujian Merchant Operation Service Center was officially launched in Xiamen. It is reported that as the third batch of pilot cities for cross-border e-commerce comprehensive pilot zones, Xiamen City has a comprehensive international logistics channel and is one of the twelve highest-level "international comprehensive transportation hubs" in the country. (E-commerce News)

8. SHOPLINE launches one-stop hosted overseas solutions for B2B sellers

March 8 news, SHOPLINE recently launched a one-stop hosted overseas solution for B2B sellers to cope with problems such as fierce competition in B2B platforms, difficulty in making profits, lack of online operations, and scarce operational talents. It is understood that SHOPLINE provides website building tools for B2B sellers, covering the entire transaction link from customers visiting the website to establishing brand awareness, inquiry, inquiry follow-up, and order transactions, helping sellers achieve inquiry. In addition, SHOPLINE can also provide online wholesale solutions for B2B2C-type industrial and trade integrated enterprises, including setting ladder prices, setting minimum batches, and enabling alliance distribution to help B2B2C sellers flexibly conduct business. (E-commerce News)

9. Indian B2B seafood e-commerce Captain Fresh receives US$50 million in Series C financing

March 8 news, according to foreign media reports, Indian B2B seafood e-commerce platform Captain Fresh raised US$50 million in a Series C financing, with the company's valuation reaching US$500 million. It is reported that the Bengaluru-based company raised four rounds of financing in 12 months, and Captain Fresh raised $40 million in a Series B round in December last year. According to data, Captain Fresh was founded in 2019, focusing on aggregating the country's dispersed seafood retail needs and connecting it with small fishermen and farmers on the Indian coast. Its goal is to build a multi-channel, multi-region, multi-variety and multi-form retail platform. (E-commerce News)

10. Dunhuang.com adjusts the billing rules for delivery to Sifang Lianzitong products

On March 9, Dunhuang.com issued an announcement on the adjustment of the billing rules for delivery to Sifang Lianzitong products (hereinafter referred to as the announcement). The announcement stated that due to channel adjustment and upgrading, the billing rules for delivery to Sifang Lianzi Channel are adjusted as follows. The packages placed in the warehouse after 00:00 on March 9, 2022 will be implemented in accordance with the new billing rules.

The announcement shows that the original billing rule: the actual weight of the package in all countries is calculated by the larger one (the volume weight calculation method is: length * width * height cm/8000=KG). format-jpg New billing rules: If the longest side of the parcel in all countries is ≤5cm, the actual weight will be billed according to the actual weight; if the longest side of the parcel is >5cm, the volume weight of the parcel is >1.5 times the actual weight, the volume weight of the parcel is billed according to the volume weight; if the volume weight of the parcel is ≤1.5 times the actual weight, the actual weight will be billed according to the actual weight (the volume weight calculation method is: length * height * width cm/6000=KG) (E-commerce News)