#Laogao E-commerce Newsletter# [May 16 E-commerce Morning News]

Morning News: In 2021, 2.28 million merchants have joined the "charity baby" on Taobao and Tmall; Douyin launched the interest matching function to launch a new social game for strangers; JD Supermarket Jixiang Food Consumption Report: The transaction volume of pre-made dishes in 2021 increased by 156% year-on-year; Taobao launched the official "price comparison" function; Alibaba International Station's "Digital Exit" plan: open to all foreign trade merchants...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. In 2021, 2.28 million "charity babies" merchants have joined on Taobao and Tmall

According to Alibaba’s official Weibo account on May 15, in 2021, there were 2.28 million caring merchants who joined the “charity baby” on Taobao and Tmall. It is reported that Huaxizi flagship store, Shiya Home Furnishing Store Lighting, October Crystal Flagship Store, Anta official online store, Sumidachuan flagship store, Tulas flagship store, Shanghai element flagship store, Huayuan pet supplies store, Ulike official flagship store, and Beijing Precision Animal Nutrition Research Ten stores have become the top ten love stores on Taobao and Tmall in 2021. (E-commerce News)

2. TikTok launches new social gameplay for strangers

According to Xinyan Finance exclusively, Douyin App recently added the "interest matching" function in the upper window of its "Message" page. It is reported that the function focuses on interest social networking based on short video content, and has the characteristics of "anonymous chat", "interest matching watch together" and "voice chat". According to experience, this social gameplay mainly revolves around the currently played short video content as the point of interest, and then matches it through the system to recognize users who are watching the current short video content within the same time period. (E-commerce News)

3. JD Supermarket Jixiang Food Consumption Report: The transaction volume of pre-made vegetables increased by 156% year-on-year in 2021

According to the report data, the transaction volume of pre-made dishes increased by 156% year-on-year in 2021, and the purchase of pre-made dishes for Gen Z people increased by 137% year-on-year in 2021. The report also sorted out five major characteristics of consumer preferences and regional distribution: male consumers account for nearly 50%, the 26-35-year-old group has become a potential stock for pre-made dishes, deliciousness and health have become key considerations for purchasing pre-made dishes, pre-made dishes become a new trend for relatives and friends from other places, and the most pre-made dishes are purchased in Shanghai. (E-commerce News)

4. Taobao launches the official "price comparison" function

According to May 15, recently, Taobao Android/iOS version has ushered in the 10.12.0 version update, and the official "price comparison" function has been added. In this interface, you can view the lowest price of all the same products on Taobao, and a price curve will be generated for users to refer to the price trend of the product. It should be noted that at present, this function only supports recommended products on the "Has a Good Price" page, and you cannot search for products by yourself. Not long ago, Taobao and Tmall began to disclose the details of this year's 618. According to news from Taobao and Tmall, during Tmall 618, the full discount rule for cross-store products will be adjusted to "over 300-50". (E-commerce News)

5. Meituan launches "Community Hair Cutting" appointment service

According to Meituan, hairstylists can register for the product for free in the craftsman's backend, and independently set prices ranging from 0 to 50 yuan, hair cutting location, number of people that can be served, etc., and initiate an appointment order with one click to share it with the community group. Neighbors can make an appointment online directly, go there according to the system number and avoid crowding. They can also directly view the hairstylist’s craftsman’s homepage in Meituan on the appointment page. After the service is over, the hairstylist service can be evaluated. According to Meituan data, the number of haircut searches from May to the present is 6.2 times that of the same period in April. (E-commerce News)

Internet news

6. Ele.me launches text to voice phone function

This cooperation will allow the service to cover more provinces and cities, and a new batch of students will complete registration and class opening within this month. In addition, under the guidance of the New Promotion Association, Ele.me has launched a number of service measures such as smart phones for hearing-impaired riders. When a consumer contacts a rider, the "Phone" option will be turned off by default, and the system will recommend that the user consumers communicate online with the rider. At the same time, Ele.me has also launched a text-to-voice telephone function, which will communicate with consumers by artificial intelligence voice after the phone is connected. (E-commerce News)

7. Douyin Live has managed "bad live broadcast PK content" in the past half month.

According to May 15, Douyin Live recently released the 11th issue of the "bad live broadcast PK content" governance announcement. The announcement shows that from April 29 to May 12, the platform punished a total of 7 anchors who violated the "bad live broadcast PK content" governance regulations, including 2 anchors who violated the rules twice and 5 anchors who violated the rules for the first time. (E-commerce News)

8. Meituan launches the "Meituan Health Consultant" mini program on WeChat

On May 16, Tech Planet exclusively learned that Meituan recently launched a tool-based mini program called "Meituan Health Consultant" on WeChat. According to experience, this mini program is mainly used to record the user's daily blood sugar level, which is accurate to before breakfast, 2 hours after breakfast, 2 hours after lunch and 2 hours after dinner. The recorded blood sugar value will be generated and, after a week, the weekly file will be generated and stored in the personal file. In addition, Meituan Health Consultants will also provide a "Hyperglycemic Life Guide", which mainly introduces medical knowledge about diseases, medications and daily diet. (E-commerce News)

Cross-border information

9. Alibaba International Station's "Digital Exit" plan: Open to all foreign trade merchants

On May 14, Alibaba International Station recently launched the "Digital Exit Exit" plan to further open up digital foreign trade service capabilities and help foreign trade merchants achieve certain compliance and operations, including logistics, cross-border payment collection, compliance guarantee, etc., covering all links of cross-border trade. Some merchants who tried this service said that in the past, only members on Alibaba International Station could enjoy official services, and this year, various services such as logistics and finance were open to all foreign trade merchants. In this regard, some industry service providers believe that foreign trade is under pressure this year, and online platforms have many new opportunities and dividends, but the new policy is not currently recognized. It is recommended that the platform strengthen publicity so that more merchants can enjoy digital convenience. (Titanium Media)

10. Dunhuang Online Online American Standard Special Line (Photo + Special)-Qianhe Line

On May 13, Dunhuang.com announced today that it will launch a new punctual treasure line - the American Standard Line - Qianhe. The prohibited and restricted items include: hazardous items and dangerous items stipulated by the International Air Cargo Association, the International Civil Aviation Organization and relevant laws and regulations, government departments or organizations, items prohibited from importing by laws and regulations of the destination country, and items that are prohibited from being shipped or restricted. Failure to complete the submission procedures in accordance with relevant customs regulations; or items that the carrier believes cannot be transported safely or legally. In addition, this channel prohibits the issuance of: medicines, wine, tobacco, animal and plant specimens, insecticides, herbicides, and various charged products. (E-commerce News)