#Laogao E-commerce Newsletter#[E-commerce Evening News Brief on May 16]

Evening News: Merchant transactions in the 2022 Tmall Spring Farming Festival live broadcast event increased by more than 170% year-on-year; Douyin e-commerce "Douin Health Plan" event has exceeded 210 million times; JD Auction 618 event officially started; Tmall International launched intelligent warehouses to launch 618 logistics guarantee services; eBay protected the rating of seller account service indicators and seller ratings in May...

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E-commerce newsletter

1. The transactions of merchants in the 2022 Tmall Spring Farming Festival increased by more than 170% year-on-year

During the event, the market of rice, flour and grain industry increased by more than 30% year-on-year, and Taobao live transactions increased by more than 140% year-on-year; during the Wuchang Rice Spring Farming Festival, the Jilin Rice Activity Period increased by more than 140% year-on-year; the transactions of captains and merchants of the nine major events increased by more than 170% year-on-year. In addition, it is reported that Taobao Live and Tmall Food have also jointly signed a "fresh corn" order for agriculture with Alibaba's Digital Agriculture Department and Digital Rural Department with Jilin Province to ensure the supply of fresh corn online. (E-commerce News)

2. JD Auction 618 is officially launched

According to May 16, today, the JD Auction 618 event officially started. At the same time, JD Auction will use complete judicial auction services to ensure consumers can take photos with peace of mind and worry-free. It is understood that in recent years, JD Auction has successively launched a variety of services such as forensic loans, forensic cars, small-scale movable property appraisal and evaluation, matchmaking services, and exclusive customer service. In the first half of this year, JD Auction launched the industry's first margin insurance service "Jingpaibaobao", and the self-operated service for forensic auction houses "Worry-free auction". (E-commerce News)

3. Kuaishou e-commerce conducts effective governance of merchant contact phone number

According to May 16, Kuaishou E-commerce announced today that it will verify the customer service contact number reserved by merchants/carrying experts on the platform. If it is verified as invalid contact number, the platform will take restrictive measures on the relevant stores in accordance with Articles 4.2 and 5.5 of the "Kuaishou Store After-sales Service Management Rules". The contact number is invalid and triggers the corresponding number type disposal until the valid number is verified. The store will be controlled and controlled depending on the severity of the violation, including but not limited to: removing all products, prohibiting the listing of products, and freezing of payment for goods. The serious circumstances refer to the situation where a large number of users' rights and interests are damaged due to the inability to effectively contact the merchant/carrying expert. (E-commerce News)

4. The Douyin e-commerce "Douin Health Plan" event has exceeded 210 million times

According to May 16, on May 5, the Douyin e-commerce "Douin Health Plan" event was launched. Data shows that as of May 15, the number of views of the official topic #Douin Health Plan# has exceeded 210 million times. It is reported that this "Douin Health Plan" has launched seven major tonic food categories: family nutrition, gastrointestinal health, oral beauty, sports health, meal replacement health, autumn and winter nourishment, and good products from the source. During the event, brands and merchants created "scenario-based live broadcast rooms", using scenes such as fitness supplements, daily life, oral beauty care, to display products in all aspects and multiple scenarios, opening up the path of product-sales integration. (E-commerce News)

Internet news

5. Pinduoduo launches the "Duoduo Reading Month" genuine low-priced book-pin activity to invest 100 million yuan in subsidies

It is learned from public information that this time, Pinduoduo has invested 100 million yuan in subsidies to books this time. It is understood that the "Duoduo Reading Month" event is a genuine book subsidy plan initiated by Pinduoduo in April last year, and has been held for two seasons last year. In the "Duoduo Reading Month" activity area, you can see that the official subsidy of "Glory and Dream" is only 76 yuan after the official subsidy of the four volumes of "Glory and Dream", which is almost half of the 136 yuan of other e-commerce platforms. It is reported that in the second quarter of last year's "Duoduo Reading Month" activity statistics, the proportion of orders in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen reached the highest level. (E-commerce News)

6. Liepin: The monthly salary of 20,000 to 30,000 is mainly distributed in first-tier cities in Beijing, Shanghai, Guangzhou and Shenzhen

On May 16, Liepin released an insight report on the population of 20,000 to 30,000 yuan a month. Liepin big data shows that from college, bachelor's degree, master's degree to doctoral degree, the proportion of monthly salary of 20,000 to 30,000 yuan a month in the same academic qualification also increased, accounting for 7.92%, 17.94%, 27.84%, and 35.8% of the number of people with the same academic qualification respectively; while only 2.23% below the college degree. Only 8.07% of people have monthly salary of 20,000 to 30,000 to 30,000, and 19.72% of people have monthly salary of 20,000 to 30,000 to 30,000 to 30,000. (E-commerce News)

Cross-border newsletter

7. Tmall International launches intelligent warehouse division to launch 618 logistics guarantee service

According to May 16, in order to reduce the impact of the epidemic on merchants' warehousing and distribution, Tmall International provides merchants with intelligent warehouse network planning based on product characteristics and consumption data analysis, supports flexible location selection and warehouse entry in multiple places, or one-click allocation between different warehouses to improve delivery efficiency. In addition to intelligent warehouse division, Tmall International also announced the cross-border merchant 618 logistics guarantee services today, and joined hands with Cainiao to accelerate the clearance of key logistics nodes such as cross-border transportation, customs clearance, warehousing, and distribution. During the entry customs clearance process, local customs will be coordinated to make timely application for merchants for overdue applications, and the declaration can be completed within 1-2 days. (E-commerce News)

8. Store secretary ERP completes docking with the Qoo10 e-commerce platform Japanese and Korean stations

According to May 16, the store secretary ERP recently completed the docking with the Japanese and Korean stations of the Qoo10 e-commerce platform. Qoo10 has developed particularly rapidly in its Japanese site. Data shows that in 2019, the monthly traffic of Qoo10 on the PC side of Japan was 9.4 million, and the traffic on the mobile phone was about twice that of the PC side, reaching an average of 20 million, and the purchase rate increased to 37.79%. (E-commerce News)

9. eBay protects the ratings and seller ratings of sellers in May

On May 16, eBay issued a notice today that as the impact of the new crown epidemic continues, eBay decided to protect items in the seller's account's service indicator rating in May without receiving dispute ratings and seller ratings. If the seller's account performs well during the May evaluation cycle, the platform will still increase the account's rating as expected, but will not lower the above two ratings due to the recent performance of the account. This account protection measure is aimed at sellers in areas severely affected by the epidemic. eBay also reminds sellers that if the order cannot be completed, please communicate with the buyer fully or set a vacation mode. (E-commerce News)

10. Amazon Egypt Station provides a buy-first and pay-after-you-can-eat service

On May 16, Egypt-based buy-first and pay-later financial technology platform valU Consumer Finance recently announced a partnership with e-commerce giant Amazon to provide new payment methods for Amazon Egyptian consumers through valU. According to the cooperation agreement between the two parties, valU will provide some of its consumer finance products to eligible customers on Amazon Egypt. Consumers can choose to use valU to divide the total order amount into multiple installments. It is understood that valU was established in 2017 and is a wholly-owned subsidiary of Egypt's EFG Hermes Bank. Based on the current post-investment valuation of $235 million, Amazon's investment is converted into 4.255% of valU's issued share capital. (E-commerce News)