The "delayed shipment" rule sets a minimum compensation amount [Watcher interpretation]

Let’s talk about the recently effective rules: The “Delayed Shipping” rules set a minimum compensation amount.

First, come, follow me and read the main text of the rule:

"If the shipment is delayed, the merchant must compensate the buyer by issuing Tmall points. Taking the buyer's shopping on Tmall and using points to deduct the rights and interests, the compensation standard is the declared discount concession rights corresponding to 30% of the actual transaction amount of the product, with a minimum of no less than 500 points and a maximum of no more than 50,000 Tmall points."

This adjustment means that the merchant will pay a minimum compensation of 500 Tmall points for each order that is delayed and a maximum compensation of 50,000 Tmall points. 100 Tmall points = 1 yuan. If you calculate carefully, this rule will have a significant impact on the business operations!

Why set a minimum compensation amount?

This starts with a story...

Once upon a time, a merchant released a 1-cent product, which attracted tens of thousands of consumers to buy it, and the sales of single products increased rapidly. As a result, the merchant had a wishful thinking and had no intention of shipping. In this way, tens of thousands of consumers called the platform to complain, and according to the delayed delivery compensation rules at the time, consumers could not get a penny of compensation.

So Tmall discussed this internally: From the perspective of the integrity of the delayed delivery compensation system, since there is an upper limit to protect merchants, of course there should be a lower limit to protect consumers, and it must not damage consumers' shopping experience. With the minimum compensation limit, the merchants in the above story will consider the cost of violations in this form.

The merchant may complain: This is unfair. In order to prevent the merchants in this story, should we ask the merchants in the three good merchants to bear the compensation result?

Touch your head! We believe that all merchants hope that their business on the platform will get better and better. We hope that through the minimum compensation amount, merchants will conduct a comprehensive inventory of their product inventory in advance to ensure that as long as they can pay, they can ship in a timely manner. With such certainty guarantees, consumers can trust merchants more and more and more trust Tmall, and achieve win-win results!

After saying why, I have to knock on the blackboard and mark the key points!

The minimum compensation amount takes effect: Orders paid after 0:00 on February 15, 2017 will be punished in accordance with the new regulations, that is, when the delayed delivery payment is less than 500 points, 500 points will be given.

Special attention:

We should focus on and respond to refunds and after-sales for the reasons that are "out of stock" and "not shipped at the agreed time" within 72 hours, otherwise the timeout will be automatically refunded and compensated. As shown in the figure below:

We should pay attention to it and promptly respond to complaints under the "Complaint Management" page of the Merchant Center that the reason for delayed delivery is the reason. Overdue payment will be made by Tmall customer service waiter intervening to determine and handle it.

As for the same sentence, please be sure to take stock of your store. If you have no goods, you must be removed from the shelves in a timely manner. If you are pre-sale products, please be sure to release them through official tools, because from February 24, the management rules for pre-sale products will also take effect.

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