#Laogao E-commerce Newsletter# [E-commerce Evening News on January 10]

Evening information:

1. Douyin e-commerce responded that last year's GMV increased by 76% year-on-year to 1.41 trillion yuan was false news;

2. 2023 Douyin Goods New Year Festival data report: Mall New Year’s goods sales increased by more than 3 times year-on-year;

3. The sales of video stores account for more than 90%;

4. AliExpress is selected as the favorite shopping app for Koreans in 2022;

5. Ofo's affiliated companies have been resumed for execution of 22.76 million...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. 2023 Douyin Goods New Year Festival data report: Mall New Year’s goods sales increased by more than 3 times year-on-year

According to January 10, Douyin E-commerce released the data report "2023 Douyin Good Goods New Year Festival". The report shows that from December 28 to January 7 last year, the total time for selling goods in the live broadcast room of the "Tik Tok Good Goods New Year's Goods Festival" reached 29.45 million hours, and the short videos with shopping carts on the platform were played in total 24.4 billion times. The report shows that during the "TikTok Goods New Year Festival", the platform mall scenarios drove the sales of New Year goods to grow by as much as 308% year-on-year, and the search scenarios also drove the sales to grow by 124% year-on-year. (Tiktok e-commerce)

2. The sales of video stores account for more than 90%

According to January 10, at the 2023 WeChat Open Class PRO, the video account team officially shared the video account's report card for the past year and announced the latest incentive policies to answer questions such as how to attract users and increase revenue through richer content. The scale of live streaming of video accounts has maintained rapid growth, with sales increasing by more than 8 times year-on-year, the platform's public domain purchase conversion rate has increased by more than 100%, and the average customer price has exceeded 200 yuan. Clothing, food and beauty products are the best-selling categories in the video account. Currently, sales from video stores have exceeded 90%. (WeChat Video Account Creation Camp)

3. TikTok e-commerce responded to false news last year's GMV increased by 76% year-on-year to 1.41 trillion yuan.

According to reports on January 10, there were rumors that the total e-commerce transaction volume of ByteDance's Douyin platform increased by 76% year-on-year to 1.41 trillion yuan last year. Involving the Douyin e-commerce part, the relevant person in charge of Douyin e-commerce told the Pengpai News reporter that this is false news. (Pengpai News)

4. Kuaishou E-commerce launches the "Spring Festival No Close" event, with 7 billion traffic and 100 million red envelopes helping merchants to explode during the Spring Festival business

Recently, Kuaishou E-commerce announced that it will launch the "Spring Festival No Close" event from January 13 to 29. During the event, the platform will provide generous merchant incentives such as 7 billion traffic and 100 million red envelopes. There will be five major events including fast LINK·Double Selection Club, live broadcast rooms, short videos, products, and logistics and after-sales guarantees, which will help merchants to explode in business during the Spring Festival. (36Kr)

Internet news

5. Tiantiandongting, a subsidiary of Alibaba, invested 90 million yuan to establish a technology company

On January 10, Hangzhou Xincheng Network Technology Co., Ltd. was recently established with a registered capital of 90 million yuan. The legal representative is Yang Hao. The business scope includes technical services; corporate management consulting; marketing planning; consulting planning services; advertising production, etc. Shareholder information shows that the company is wholly owned by Shanghai Shuidushi Information Technology Co., Ltd., a subsidiary of Alibaba. (financial)

6. Douyin established Shudu Technology Company in Shenzhen

According to the news on January 10, Tianyancha App, it showed that Shenzhen Shudu Technology Co., Ltd. was established recently. The legal representative is Mo Shaojun, with a registered capital of RMB 1 million. The business scope includes software development; computer system services; movie distribution; TV series production; conference and exhibition services; online cultural management, etc. Shareholder information shows that the company is wholly owned by Douyin Vision Co., Ltd. (Tianyan Check)

7. Ofo's affiliated companies have been resumed for execution of 22.76 million yuan

On January 10, recently, ofo's affiliated company Dongxia Datong Management Consulting Co., Ltd. added a new resumption of execution information, with the execution subject being more than 22.76 million yuan. The cause of the case was a sales contract dispute. The execution court was the People's Court of Pudong New District, Shanghai. At present, the total amount of Dongxia Datong (Beijing) Management Consulting Co., Ltd. has exceeded 28.17 million. In addition, the company also has multiple information on dishonest debtors, consumption restrictions and final cases, with the total amount not fulfilled exceeding 674 million yuan. (Whip the Cow)

8. JD.com’s Wangfujing Store officially opened

On January 10, JD.com's Beijing Wangfujing store officially opened recently. This is the first cooperative store between JD.com New Department Store and Xinhua Bookstore, and it is also the second offline store established by JD.com New Department Store in Beijing. The store is located in the prime location of Wangfujing Commercial Street in Beijing, on the 2nd floor of Wangfujing Bookstore. In terms of products, the products of JD.com Wangfujing Store mainly focus on beauty, home, sports, watches and trendy toys, focusing on consumer groups based on family units. Through precise positioning and product selection, it provides consumers with goods and services within 5-10km of the store and surrounding areas. (China.com Technology)

Cross-border newsletter

9. AliExpress is selected as the favorite shopping app for Koreans in 2022

Recently, Forbes released the list of Korean favorite apps in 2022, AliExpress was included in the shopping app list and became the only foreign app to enter the top 20. During the overseas Double Eleven period, AliExpress's downloads of shopping apps in South Korea surpassed the local e-commerce platform Coupang, and maintained the first place for two consecutive months. (ENECNEWS)

10. Amazon UK Station: Cross-border Carrier Partner Solution SEND air freight 71% off

On January 10, Amazon's cross-border carrier partner solution was fully launched at its UK site. It is understood that SEND is a "Yunpai" first-hand product provided by Amazon's third-party carrier partners, providing sellers with a more flexible one-stop FBA first-hand warehouse cross-border logistics solution. It should be noted that Amazon only assists sellers in arranging the carrier to provide relevant services, which are provided by third-party carriers, not provided by Amazon, and there is no agency relationship between the carrier and Amazon. From now until February 5, 2023, sellers can enjoy a 21% discount on air freight rates and free of import customs clearance fees when using SEND UK stations. (Opening a store on Amazon worldwide)