E-commerce newsletter
1. Mogujie new membership system: users can get the Mushroom Power Value when participating in interaction
According to July 16, in response to the upgrade of Mogujie membership system and member rights, Mogujie recently launched the "Membership System", and the new rules will officially take effect on July 18, and the original "Mogujie Member Rules" will be offline simultaneously.
According to the rules, the Mogujie membership level is determined by the cumulative power value obtained by users in Mogujie (including the "Mogujie" web page/client and entering the "Mogujie Women's Clothing" mini program through WeChat client, the "Mogujie Shopping Platform" mini program, etc.) during a certain period of time. Users can upgrade if they reach the corresponding level threshold. (Yibang Power)
2. JD.com makes efforts to sink the market: leverage regional retailers, and the sales of the "100 Cities and Ten Thousand Stores Ice Season" promotion increased by 135% year-on-year
On July 16, China's leading local instant retail platform JD.com announced that during the summer sale of "100 Cities and Ten Thousand Stores Ice Season" jointly created by merchants across the platform and dozens of well-known brands, platform sales increased by 135% year-on-year. The promotion covers more than 100 cities across the country, and for the first time, nearly 200 regional chain supermarkets participated. Sales in more than half of the third- and fourth-tier cities such as Langfang, Yangzhou, and Zhenjiang doubled; sales in newly opened low-tier cities such as Weifang, Zhaoqing, Xinxiang, Loudi, and Xingtai increased by more than 200% compared with the average in June. Regional chain supermarkets and brand owners have achieved rapid growth in performance.
Dada-JD Daojia CEO Kuai Jiaqi said: "'100 cities and 100 stores' is an important platform marketing strategy for Dada-JD Daojia to focus on the sinking market. With the sinking strategy, we will pay more attention to cooperation with regional retailers, help brands to go to third- and fourth-tier cities, continuously strengthen the three core values of fulfillment delivery, trading platforms and technology empowerment, and ultimately build a local instant retail platform that provides consumers with one-hour home delivery service for thousands of products in all categories." (Yio)
3. Alibaba's "One-Demolition and Eight" share split plan has been approved, and Zhang Yong is appointed as the group's director
On July 16, at Alibaba's annual shareholders' meeting held a few days ago, the company's shareholders unanimously agreed to increase the authorization data of common stocks and approved the "one split eight" share split plan, including all issued options, restricted stock units (RSUs) and share split details.
At the same time, Alibaba also reselected four directors, including former Hong Kong Chief Executive Tung Chee-hwa, Yahoo founder Jerry Yang, former executive vice president of Nestlé Group Gong Wanren, and Alibaba CEO Zhang Yong. Zhang Yong is the only director nominated by Alibaba’s partner team. (Europe)
4. Meituan subsidies 410,000 yuan per day to hedge merchants' price increase
According to July 16, the Meituan APP recently launched the "Barning Free" event. Unlike in the past, this event offers are no longer limited to tickets and hotels, but extending its tentacles to the entire category. The event will last from July 9 to July 21, lasting for 13 days. The activity ranges from Beijing, Shanghai, Guangzhou and Shenzhen to second-tier cities in provincial capitals such as Wuhan and Nanjing, and even third- and fourth-tier cities such as Jingzhou and Jixi are also covered. The activity rules are also similar to the past, mainly through WeChat group sharing and WeChat friends bargaining. Meituan responded to this: This event is more intense than before, and hopes that this event can reach more service scenarios and more users. (E-commerce News)
5. Apple's best-selling iPhone 6 series has been discontinued, with cumulative shipments of more than 250 million units
On July 16, Apple adjusted its iPhone sales policy in India and stopped selling four models, iPhone SE, iPhone 6, iPhone 6 Plus and iPhone 6s Plus in the Indian market.
It is understood that with the adjustment of iPhone sales policies in the Indian market, the iPhone 6 generation has officially withdrawn from the stage of history, and the new entry-level Apple phone will be the iPhone 6s. In May this year, news came out of Apple's upstream industrial chain that Apple will give up many old models, and the iPhone 6 series directly withdraws from the stage, and all orders for iPhone 6 series products have been completely stopped. (Pengpai News)
Internet Information
6. Jack Ma: Quality education does not mean that education does not require strictness
Jack Ma said, "If we give children the best education, we must first give teachers the best education. The teacher's vision is the students' vision, the teacher's mind is the students' mind, and the teacher's emotions are also the children's emotions." He said, "Quality education is the direction we pursue, but quality education is not low-quality education. Quality education does not mean that education can be relaxed, and quality education does not mean that education does not need to be strict." (36Kr)
7. JD Digital CEO Chen Shengqiang: Asset Management Technology is a very core part of the second half of fintech
On July 16, at the "Finance Technology Second Half - The First Asset Management Technology Industry Summit Forum", JD Digital Technology CEO Chen Shengqiang said that Asset Management Technology is a very core part of the second half of fintech. Chen Shengqiang also said that after the new asset management regulations, the rigid guarantee will be broken and the digital management of asset management needs to be upgraded urgently. (E-commerce News)
8. Kuaishou Commercial raises revenue target for 2019: Increase by 50% from the original 10 billion yuan
On July 16, Kuaishou announced its commercial revenue target for the first time today, after announcing that it will achieve its DAU goal of 300 million before the Spring Festival. Kuaishou Business has accelerated its entry into the "battle" mode and will focus on brand decentralization, private domain traffic value and social asset accumulation. Yan Qiang, vice president of Kuaishou Business, said that in order to sprint to the 300 million DAU, Kuaishou Business's revenue target in 2019 will increase by 50% from the original 10 billion yuan. (E-commerce News)
Cross-border e-commerce
9. Youzan merchant’s cross-border withdrawal function: 1-3 working days to arrive
According to July 16, Youzan recently optimized its products for cross-border settlement and launched the cross-border withdrawal function of merchants. Youzan issued an announcement stating that this launch is a gradual grayscale opening.
It is reported that Youzan splits the merchant’s domestic and foreign fund accounts. Domestic products are recorded in the store balance, and overseas shopping products are recorded in the cross-border fund account separately. Among them, the balance of cross-border funds = the amount of cross-border commodity orders recorded - the actual amount of cross-border commodity orders, and the actual amount of expenditure includes transaction fees, actual taxes, actual freight fees, actual commissions, etc. (Yibang Power)
10. AliExpress’s new regulations: Internet access rate will be included in the merchant’s growth assessment
According to July 16, the Internet rate indicator was displayed on the AliExpress homepage - Merchant Growth - Logistics Capacity Module in May. It is understood that this indicator has a large weight in the logistics module, which may affect the overall store score, store rating and rights of merchants. It is understood that the Internet rate indicator will affect the merchant's growth ability score. If the seller's 7-day Internet rate is >= 90%, it is temporarily acceptable. If the 7-day Internet rate is less than 80%, the seller needs to focus on improving it. (E-commerce News)
Click to register to apply to join the well-known domestic e-commerce network - Laogao E-commerce Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!
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