Everyone who works on Taobao knows that the so-called monthly sales popularity index is only applicable to Tmall products. The monthly sales popularity index is used to replace the monthly sales volume of the previous product details page, and has nothing to do with the searched sales data. Generally speaking, the monthly sales popularity data is updated once a day. If the sales data on that day changes, it will take effect on the details page the next day. The default sales popularity of the first-time products is 4.1.
The monthly sales popularity index will be launched on some PC& wireless terminals (including some wireless product pages in WAP and APP). For different accounts (merchant & buyers), the monthly sales popularity index or monthly sales volume is randomly displayed, that is, the details page of the same product. Account A sees the monthly sales popularity index, and Account B sees the monthly sales volume.
The following are the knowledge questions and answers about the monthly sales popularity index, which I hope can help everyone.
1. How much will the monthly sales popularity index of the first-time products be displayed?
Answer: The monthly sales popularity index has a full score of 5 points, the lowest score is 4.1 points, with a step length of 0.1 points. The products listed for the first time display the lowest monthly sales popularity score, that is, 4.1 points. The monthly sales popularity data generated on the first day will take effect on the details page the next day.
2. The main category of my store is popular men's shoes. Men's shoes products have been revised. Why does the product details page of non-men's shoes in the store also show the monthly sales popularity index?
Answer: In the early stage, we chose to implement optimization in Tmall stores whose main categories are popular men's shoes, women's shoes, treadmills/large fitness equipment. On the product details page, we will use the monthly sales hot index to replace the previous monthly sales. This optimization is divided according to the store dimension. That is, if your store’s main business category is these three categories, all the products in your store will be switched to display the monthly sales popularity index.
For different accounts (merchant & buyers), the monthly sales popularity index or monthly sales volume is randomly displayed, that is, the details page of the same product. Account A sees the monthly sales popularity index, and Account B sees the monthly sales volume.
3. The monthly sales of my two product details pages are 240. Why are the monthly sales hottest indexes different?
Answer: The monthly sales popularity index is calculated based on the ranking of your product details page's monthly sales volume under the leaf category. It is related to the leaf category to which the product belongs. The monthly sales popularity index of the products under different leaf categories is not comparable.
4. For the same product, why do I see monthly sales popularity, and what others see monthly sales?
Answer: The monthly sales popularity index will be launched on H5&PC (including the h5 opened by WAP and the H5 in the APP). For different accounts (merchants & buyers), the monthly sales popularity index or monthly sales volume will be randomly displayed, that is, the details page of the same product. Account A sees the monthly sales popularity index, and Account B may see the monthly sales volume.
5. How often will the monthly sales hot index be updated?
Answer: The monthly sales hot data is updated once a day. If the sales data on that day changes, it will take effect on the details page the next day. Please pay attention to it patiently.
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