We need to determine what the core selling point of our products is. For example, when we buy clothes from beginning to end, from style to color, but I think sometimes grasping one point, sometimes it is more explosive than grasping multiple points. At this time, you can ask your colleagues.

The importance of product selection. I said before that the product is the carrier of our sales, what kind of product to choose.

The sustainability and development of popular products we are talking about today is related to the environment. In Yongkang, we are actually mainly fighting for popular products, and we are mainly fighting for popular products in the early stage. Today I will share with you the hottest products.

E-commerce today is often different from traditional e-commerce. Whether it is self-media or platform, it is called traditional e-commerce. If we face this social e-commerce, I think we can actively learn and not blindly follow the trend.

It was my first time doing e-commerce on Taobao in 2012, and I worked on e-commerce step by step. I worked on e-commerce for three and a half years. I started to get in touch with it since 2009. At that time, I used Alibaba as a platform, which was an export platform. I worked in it for more than two years. Later, I started doing e-commerce in 2011.

Compared with e-commerce platforms such as Tmall, fresh food e-commerce focuses on one category, which is vertical business. But it is also a platform business, because all the backends of platform e-commerce (purchase, logistics, warehousing, distribution, fulfillment, etc.) are almost not suitable for fresh food e-commerce and need to be rebuilt. In essence, fresh food e-commerce is the "B2C+self-built logistics" model of JD.com and Amazon, and it is more difficult. First of all, unlike the books that started with Amazon and the 3C products that started with JD.com, fresh food is a non-standard product.